{"id":11288,"date":"2022-12-05T15:26:13","date_gmt":"2022-12-05T08:26:13","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/?p=11288"},"modified":"2022-12-16T15:36:03","modified_gmt":"2022-12-16T08:36:03","slug":"hook-canvas","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/","title":{"rendered":"Hook Canvas"},"content":{"rendered":"<p><em>Hook canvas\u00a0<\/em>adalah kerangka kerja atau alat keterlibatan pengguna. Tujuannya adalah untuk memastikan seseorang secara aktif dan berulang kali terlibat dalam suatu aktivitas atau berinteraksi dengan suatu produk.\u00a0Dengan kata lain ini adalah\u00a0<em>toolkit\u00a0<\/em>yang dapat digunakan desainer untuk membuat sesuatu yang membentuk kebiasaan dari pengguna. Model ini saling berkaitan dengan teori perilaku, teori motivasi, dan teori pembentukan kebiasaan.\u00a0Model\u00a0<em>hook canvas\u00a0<\/em>sangat populer di dunia media sosial dan\u00a0<em>game<\/em>. Dalam industri ini bagian dari tujuan produk dibuat adalah membuat konsumen untuk tetap terlibat.<\/p>\n<p><em>Hook canvas\u00a0<\/em>bekerja dalam empat tahap yaitu\u00a0<em>trigger<\/em>,\u00a0<em>action<\/em>,\u00a0<em>investment<\/em>, dan\u00a0<em>variable reward<\/em>.<\/p>\n<ul>\n<li><em>Trigger\u00a0<\/em>merupakan panggilan untuk bertindak. Pikiran internal atau kejadian eksternal atau dorongan yang mendorong pengguna untuk melakukan suatu tindakan. Mereka mengingatkan agar pengguna mengambil tindakan atau memberi tahu pengguna mengenai peluang baru untuk bertindak dan terlibat dalam suatu produk atau layanan.<\/li>\n<li><em>Action\u00a0<\/em>adalah hal minimum yang desainer cari agar pengguna terlibat dalam produk atau layanan. Desainer bekerja sangat keras untuk menghilangkan kesulitan sebanyak mungkin saat pengguna memulai proses tindakan. Seperti mengurangi beragam faktor dari sisi waktu, tenaga, dan biaya.<\/li>\n<li><em>Investment<\/em> adalah premis dasar di balik bagian\u00a0<em>hook canvas\u00a0<\/em>bahwa orang lebih menghargai hal-hal yang telah mereka kontribusikan daripada hal-hal dimana pengguna tidak berkontribusi. Dari perspektif desain, ini berarti produk dirancang dan terbuka dengan masukan dan saran dari penggunanya.<\/li>\n<li><em>Reward\u00a0<\/em>adalah penghargaan terhadap pengguna yang telah mengambil tindakan. Dalam kebiasaan tradisional penghargaan dapat dibuat dalam berbagai bentuk.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11289\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg\" alt=\"\" width=\"599\" height=\"552\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg 599w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas-480x442.jpg 480w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hook canvas\u00a0adalah kerangka kerja atau alat keterlibatan pengguna. Tujuannya adalah untuk memastikan seseorang secara aktif dan berulang kali terlibat dalam suatu aktivitas atau berinteraksi dengan suatu produk.\u00a0Dengan kata lain ini adalah\u00a0toolkit\u00a0yang dapat digunakan desainer untuk membuat sesuatu yang membentuk kebiasaan dari pengguna. Model ini saling berkaitan dengan teori perilaku, teori motivasi, dan teori pembentukan kebiasaan.\u00a0Model\u00a0hook [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-11288","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hook Canvas | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hook Canvas | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"og:description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T08:26:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-16T08:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg\" \/>\n<meta name=\"author\" content=\"dkvmalang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dkvmalang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/\"},\"author\":{\"name\":\"dkvmalang\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/03d92e30a1bf2ae80229fd29278315c8\"},\"headline\":\"Hook Canvas\",\"datePublished\":\"2022-12-05T08:26:13+00:00\",\"dateModified\":\"2022-12-16T08:36:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/\"},\"wordCount\":235,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg\",\"articleSection\":[\"Visual Communication Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/\",\"name\":\"Hook Canvas | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg\",\"datePublished\":\"2022-12-05T08:26:13+00:00\",\"dateModified\":\"2022-12-16T08:36:03+00:00\",\"description\":\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage\",\"url\":\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg\",\"contentUrl\":\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/malang\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hook Canvas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#website\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"name\":\"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang\",\"description\":\"BINUS UNIVERSITY\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/malang\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/malang\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/03d92e30a1bf2ae80229fd29278315c8\",\"name\":\"dkvmalang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/100247f6fba3f881221c9f53b900ddb248ea91bdf41537ab2b73c41633408d96?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/100247f6fba3f881221c9f53b900ddb248ea91bdf41537ab2b73c41633408d96?s=96&d=mm&r=g\",\"caption\":\"dkvmalang\"},\"url\":\"https:\/\/binus.ac.id\/malang\/author\/dkvmalang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hook Canvas | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/","og_locale":"en_US","og_type":"article","og_title":"Hook Canvas | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","og_description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","og_url":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/","og_site_name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","article_published_time":"2022-12-05T08:26:13+00:00","article_modified_time":"2022-12-16T08:36:03+00:00","og_image":[{"url":"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg"}],"author":"dkvmalang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dkvmalang","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/"},"author":{"name":"dkvmalang","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/03d92e30a1bf2ae80229fd29278315c8"},"headline":"Hook Canvas","datePublished":"2022-12-05T08:26:13+00:00","dateModified":"2022-12-16T08:36:03+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/"},"wordCount":235,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"image":{"@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage"},"thumbnailUrl":"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg","articleSection":["Visual Communication Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/","url":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/","name":"Hook Canvas | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","isPartOf":{"@id":"https:\/\/binus.ac.id\/malang\/#website"},"primaryImageOfPage":{"@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage"},"image":{"@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage"},"thumbnailUrl":"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg","datePublished":"2022-12-05T08:26:13+00:00","dateModified":"2022-12-16T08:36:03+00:00","description":"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.","breadcrumb":{"@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#primaryimage","url":"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg","contentUrl":"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/12\/hook-canvas.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/malang\/2022\/12\/hook-canvas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/malang\/"},{"@type":"ListItem","position":2,"name":"Hook Canvas"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/malang\/#website","url":"https:\/\/binus.ac.id\/malang\/","name":"BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang","description":"BINUS UNIVERSITY","publisher":{"@id":"https:\/\/binus.ac.id\/malang\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/malang\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/malang\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/malang\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2019\/07\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/03d92e30a1bf2ae80229fd29278315c8","name":"dkvmalang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/malang\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/100247f6fba3f881221c9f53b900ddb248ea91bdf41537ab2b73c41633408d96?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/100247f6fba3f881221c9f53b900ddb248ea91bdf41537ab2b73c41633408d96?s=96&d=mm&r=g","caption":"dkvmalang"},"url":"https:\/\/binus.ac.id\/malang\/author\/dkvmalang\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/11288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/comments?post=11288"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/11288\/revisions"}],"predecessor-version":[{"id":11290,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/posts\/11288\/revisions\/11290"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/media?parent=11288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/categories?post=11288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/wp-json\/wp\/v2\/tags?post=11288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}