{"id":10803,"date":"2022-07-25T16:48:40","date_gmt":"2022-07-25T09:48:40","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/?p=10803"},"modified":"2022-07-25T17:03:01","modified_gmt":"2022-07-25T10:03:01","slug":"universitasmalang-077j1","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2022\/07\/universitasmalang-077j1\/","title":{"rendered":"Startup Harus Mengetahui Niche Market"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Dalam pembelajaran di saat kuliah, sebagai mahasiswa kelas Digital Business Innovation pasti pernah memiliki tugas untuk mengetahui perkembangan pasar.<\/strong><\/p>\n<p style=\"text-align: justify\">Untuk mendapatkan keuntungan yang banyak dari bisnis atau usaha, kamu harus mengetahui banyak cara yang dapat kamu gunakan, salah satu caranya adalah dengan menentukan niche market.<\/p>\n<p style=\"text-align: justify\">Sebelumnya kamu pasti tau dengan merk-merk kecap seperti Bango, Sedap, ABC, dan banyak merk terkenal lain. Tetapi tahukan kamu banyak merk kecap dipulau jawa yang tidak terkenal tetapi tetap profit dan <em>survive<\/em> meskipun produk mereka tidak pernah terdengar di telinga kita. Sebuah merk seperti kecap Cap Tawon dari Madiun, kecap Cap Laron dari Tuban, dan kecap Cap Semar dari bojonegoro. Yang jadi pertanyaan adalah mengapa merk-merk tersebut tidak ingin meningkatkan produksi dan penjualan mereka seperti kecap Bango dan merk kecap terkenal lain?<\/p>\n<p style=\"text-align: justify\">Jawabanya adalah karena kebanyakan dari mereka merupakan bisnis keluarga atau UMKM. Kemampuan produksi, distribusi, dan budget mereka tidak sebesar Big Players seperti Bango, Sedap, ataupun ABC.\u00a0 Dan yang paling penting adalah mereka cukup profit untuk menentukan Niche Market.<\/p>\n<h1 style=\"text-align: justify\">Mahasiswa Bisnis Harus tau tentang ini!<\/h1>\n<p style=\"text-align: justify\">Niche Market adalah bagian dari industri yang memiliki target pasar dan konsumen yang spesifik. Kembali ke pertanyaan, kenapa startup harus mengetahui Niche Market. Sebagai sebuah usaha baru yang baru dimulai, startup memiliki sumber atau <a href=\"https:\/\/en.wikipedia.org\/wiki\/Resource\"><em>resources <\/em><\/a>yang terbatas. Dengan sumber daya yang terbatas ini alangkah baiknya apabila menyasar ke Niche Market yang terlihat lebih aman dan memungkinkan untuk mendapat keuntungan yang optimal.<\/p>\n<p style=\"text-align: justify\">Namun, untuk memilih Niche Market yang kamu inginkan, kamu perlu melakukan beberapa langkah untuk mendapatkan hasil terbaik. Diantaranya adalah sebagai berikut:<\/p>\n<ol style=\"text-align: justify\">\n<li>Mencari lokasi yang potensial<\/li>\n<li>Lakukan riset pasar<\/li>\n<li>Uji coba produk terhadap niche market<\/li>\n<\/ol>\n<p style=\"text-align: justify\">Dengan kata lain, menjalankan bisnis dengan sasaran niche market akan lebih mudah jika kamu melayani konsumen dan tahu tentang permasalahan atau kebutuhan apa yang ada di lapangan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalam pembelajaran di saat kuliah, sebagai mahasiswa kelas Digital Business Innovation pasti pernah memiliki tugas untuk mengetahui perkembangan pasar. Untuk mendapatkan keuntungan yang banyak dari bisnis atau usaha, kamu harus mengetahui banyak cara yang dapat kamu gunakan, salah satu caranya adalah dengan menentukan niche market. Sebelumnya kamu pasti tau dengan merk-merk kecap seperti Bango, Sedap, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10803","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startup Harus Mengetahui Niche Market | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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