{"id":10663,"date":"2022-05-20T05:37:55","date_gmt":"2022-05-19T22:37:55","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/?p=10663"},"modified":"2022-06-27T10:02:35","modified_gmt":"2022-06-27T03:02:35","slug":"67-kosakata-warna","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2022\/05\/67-kosakata-warna\/","title":{"rendered":"#67 Kosakata Warna"},"content":{"rendered":"<p>Warna merupakan salah satu elemen penting dalam desain komunikasi visual. Fakta ini telah dipahami oleh desainer komunikasi visual. Sehingga pada prakteknya desainer komunikasi visual selalu berhati-hati dalam menentukan warna yang akan digunakan. Hal ini terkait fungsi warna yang berkaitan erat dengan sisi psikologis audiens yang melihat.<\/p>\n<p>Namun diluar fungsi psikologis warna yang mempengaruhi emosi, warna pun memiliki identitas. Identitas warna kita pahami sebagai &#8220;nama&#8221; warna atau kosakata warna. Kosakata warna ditentukan berdasarkan konvensi umum. Dengan kata lain kosakata warna adalah penyebutan nama bagi sebuah warna. Misalnya, saat ini secara umum kita mengetahui kosakata warna adalah merah, biru, kuning, dan sebagainya. Kosakata warna ini memudahkan kita untuk memberi &#8220;label&#8221; terhadap warna saat berkomunikasi.<\/p>\n<p>Penentuan kosakata warna sendiri tidak memiliki rumus yang pasti. Namun seringkali kosakata warna ini lahir dari konteks kultural suatu negara. Dengan kata lain kosakata warna sangat berkaitan erat dengan nilai filosofis serta budaya suatu wilayah. Misalnya tidak jarang kita mendengar kosakata warna &#8220;biru laut&#8221; untuk menyebut warna biru muda. &#8220;Merah ferari&#8221; untuk menyebut warna merah yang terang dan menyala.<\/p>\n<p>Penggunaan kosakata warna ini pun tidak dapat digeneralisasi secara umum. Artinya di Indonesia kosakata warna &#8220;biru telur asin&#8221; mungkin dapat dimengerti secara umum. Hal ini dikarenakan telur asin di Indonesia memiliki warna yang sejenis. Namun penggunaan kosakata &#8220;biru telur asin&#8221; mungkin tidak dapat dipahami di wilayah lain di luar Indonesia. Orang Amerika belum tentu mengenali warna &#8220;biru telur asin&#8221; seperti orang Indonesia.<\/p>\n<p>Meskipun demikian sebagai seorang desainer komunikasi visual yang berhadapan dengan beragam software grafis. Kita sudah sangat familiar dengan warna-warna grafis yang telah memiliki kosakata general dan dipahami di seluruh dunia oleh sesama desainer komunikasi visual. Oleh karena software grafis yang desainer gunakan saat ini sebagian besar dikembangkan di Amerika Serikat, maka kosakata yang digunakannya pun mengikuti konteks kultural di Amerika Serikat.<\/p>\n<p>Berikut ini adalah beberapa kosakata warna yang kerap digunakan dalam software grafis yang merujuk pada kontes kosakata Amerika Serikat:<\/p>\n<figure id=\"attachment_10664\" aria-describedby=\"figcaption_attachment_10664\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10664 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Hijau-640x467.png\" alt=\"\" width=\"640\" height=\"467\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Hijau-640x467.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Hijau.png 680w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10664\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Hijau<\/figcaption><\/figure>\n<figure id=\"attachment_10665\" aria-describedby=\"figcaption_attachment_10665\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10665 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Kuning-640x488.png\" alt=\"\" width=\"640\" height=\"488\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Kuning-640x488.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Kuning.png 681w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10665\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Kuning<\/figcaption><\/figure>\n<figure id=\"attachment_10666\" aria-describedby=\"figcaption_attachment_10666\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10666 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Biru-640x445.png\" alt=\"\" width=\"640\" height=\"445\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Biru-640x445.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Biru.png 687w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10666\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Biru<\/figcaption><\/figure>\n<figure id=\"attachment_10667\" aria-describedby=\"figcaption_attachment_10667\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10667 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Cokelat-640x476.png\" alt=\"\" width=\"640\" height=\"476\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Cokelat-640x476.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Cokelat.png 675w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10667\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Cokelat<\/figcaption><\/figure>\n<figure id=\"attachment_10668\" aria-describedby=\"figcaption_attachment_10668\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10668 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Abu2-640x476.png\" alt=\"\" width=\"640\" height=\"476\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Abu2-640x476.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Abu2.png 669w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10668\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Abu-Abu<\/figcaption><\/figure>\n<figure id=\"attachment_10669\" aria-describedby=\"figcaption_attachment_10669\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 633px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10669 size-full\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Ungu.png\" alt=\"\" width=\"633\" height=\"503\" \/><figcaption id=\"figcaption_attachment_10669\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Ungu<\/figcaption><\/figure>\n<figure id=\"attachment_10670\" aria-describedby=\"figcaption_attachment_10670\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10670 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Merah-640x485.png\" alt=\"\" width=\"640\" height=\"485\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Merah-640x485.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Merah.png 671w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10670\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Merah<\/figcaption><\/figure>\n<figure id=\"attachment_10671\" aria-describedby=\"figcaption_attachment_10671\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10671 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Pink-640x507.png\" alt=\"\" width=\"640\" height=\"507\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Pink-640x507.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Pink.png 653w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10671\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Pink<\/figcaption><\/figure>\n<figure id=\"attachment_10672\" aria-describedby=\"figcaption_attachment_10672\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 640px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"wp-image-10672 size-medium\" src=\"http:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Orange-640x495.png\" alt=\"\" width=\"640\" height=\"495\" srcset=\"https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Orange-640x495.png 640w, https:\/\/binus.ac.id\/malang\/wp-content\/uploads\/2022\/06\/Orange.png 645w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"figcaption_attachment_10672\" class=\"wp-caption-text\" itemprop=\"description\">Kosakata Warna Orange<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Warna merupakan salah satu elemen penting dalam desain komunikasi visual. Fakta ini telah dipahami oleh desainer komunikasi visual. Sehingga pada prakteknya desainer komunikasi visual selalu berhati-hati dalam menentukan warna yang akan digunakan. Hal ini terkait fungsi warna yang berkaitan erat dengan sisi psikologis audiens yang melihat. Namun diluar fungsi psikologis warna yang mempengaruhi emosi, warna [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-10663","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#67 Kosakata Warna | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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