{"id":10550,"date":"2022-01-21T09:20:28","date_gmt":"2022-01-21T02:20:28","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/?p=10550"},"modified":"2022-06-27T09:21:23","modified_gmt":"2022-06-27T02:21:23","slug":"49-tahap-orientation-dalam-proses-desain-robin-landa","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/2022\/01\/49-tahap-orientation-dalam-proses-desain-robin-landa\/","title":{"rendered":"#49 Tahap Orientation Dalam Proses Desain Robin Landa"},"content":{"rendered":"

Desain adalah proses. Hal ini terus ditekankan kepada para desainer komunikasi visual untuk mengandalkan proses desain sebagai orientasi utamanya selain hasil. Terdapat beberapa pendekatan dalam memproses desain. Salah satunya adalah proses desain yang dipaparkan oleh Robin Landa. Dalam bukunya berjudul “Graphic Design Solution” (2011), Robin Landa memaparkan 5 fase dalam proses desain. Fase tersebut adalah orientation<\/em>,\u00a0analysis<\/em>,\u00a0concepts<\/em>,\u00a0design<\/em>, dan\u00a0implementation<\/em>. Kelima tahapan ini merupakan tahapan berjenjang dan bertingkat. Sehingga masing-masing tahapan harus dilalui untuk mendapatkan hasil yang sesuai.<\/p>\n

\"\"
5 tahap proses desain menurut Robin Landa<\/figcaption><\/figure>\n

 <\/p>\n

Pada materi kali ini tahapan proses desain oleh Robin Landa yang akan dibahas adalah tahap\u00a0Orientation<\/em>.<\/p>\n

Orientation<\/em><\/h1>\n

Tahap pertama adalah orientation\u00a0<\/em>yaitu tahapan mengumpulkan beragam materi yang dibutuhkan atau\u00a0design brief<\/em>. Untuk mengumpulkan\u00a0design brief\u00a0<\/em>ini dimulai dari serangkaian pertanyaan yang perlu untuk dijawab baik oleh desainer maupun tim desain. Beberapa pertanyaan spesifik pada tahap ini diantaranya adalah:<\/p>\n

    \n
  • Apa sifat\/tingkat dari\u00a0project\u00a0<\/em>desain yang dikerjakan? Apakah\u00a0project\u00a0<\/em>ini adalah\u00a0project\u00a0<\/em>individu atau bagian kecil dari sebuah strategi\u00a0project <\/em>yang lebih luas?<\/li>\n
  • Apa tujuan dari\u00a0project\u00a0<\/em>yang dikerjakan? Apa peran\u00a0project\u00a0<\/em>ini dalam skema yang lebih luas?<\/li>\n
  • Siapa target audiens dari\u00a0project\u00a0<\/em>ini?<\/li>\n
  • Bagaimana relevansi project\u00a0<\/em>ini dengan audiensnya?<\/li>\n
  • Apakah\u00a0project\u00a0<\/em>ini pernah dijalankan sebelumnya? Atau apakah\u00a0project\u00a0<\/em>serupa pernah dilakukan sebelumnya?<\/li>\n
  • Apa strategi media yang akan digunakan? Berapa anggaran yang dibutuhkan? Kapan tenggat waktu\u00a0project<\/em>?<\/li>\n<\/ul>\n

    Selain pertanyaan-pertanyaan tersebut, Landa pun menjelaskan beberapa parameter pertanyaan berdasarkan kategori klien.<\/p>\n

    Bagi sebuah\u00a0brand<\/em> berikut ini adalah pertanyaan yang diajukan dalam rangka pengumpulan informasi. Pertanyaan tersebut antara lain:<\/p>\n

      \n
    • Bagaimana status dari brand <\/em>ini? Apakah pendatang baru atau pemain lama, dikenal atau belum dikenal, berskala lokal, nasional, atau internasional?<\/li>\n
    • Apa keunikan dari\u00a0brand <\/em>ini?<\/li>\n
    • Apa keuntungan yang ditawarkan oleh brand <\/em>ini? Baik dari segi fungsi maupun emosional.<\/li>\n
    • \u00a0Bagaimana posisi\u00a0brand\u00a0<\/em>dengan produk pesaing? Apakah sebagai pendatang baru, pemain lama, atau brand\u00a0<\/em>alternatif dari pesaing?<\/li>\n
    • Apakah\u00a0brand\u00a0<\/em>ini relevan dengan target audiensnya?<\/li>\n
    • Bagaimana strategi perencanaan\u00a0brand\u00a0<\/em>selama 5-10 tahun ke depan?<\/li>\n<\/ul>\n

      Bagi desain dalam bentuk media informatif, berikut ini adalah pertanyaan yang digunakan dalam rangka pengumpulan informasi:<\/p>\n

        \n
      • Apa yang membuat media ini unik?<\/li>\n
      • Bagaimana fungsi dari media ini? Apa bentuk media yang digunakan?<\/li>\n
      • Apa saja yang dapat membatasi audiens dari menggunakan media ini?<\/li>\n
      • Bagaimana tampilan terbaik bagi media ini untuk menyampaikan informasi?<\/li>\n
      • Apa konteks dari media ini? Dimana dan bagaimana cara media ini menampilkan informasi?<\/li>\n<\/ul>\n

        Sedangkan bagi desain editorial, berikut adalah pertanyaan yang dapat digunakan untuk mengumpulkan informasi:<\/p>\n

          \n
        • Apakah desain merupakan desain baru atau hanya sekedar suplemen desain?<\/li>\n
        • Apa fungsi desain ini?<\/li>\n
        • Apa konteks yang ada dalam desain ini? Dimana, kapan, dan bagaimana desain akan ditampilkan dan dengan media apa?<\/li>\n
        • Apa subjek yang ada dalam desain editorial ini? Siapa penulisnya? Kapan audiens dapat mengakses konten?<\/li>\n
        • Apakah ada batasan bagi audiens dalam mengakses desain ini? (dari segi visual, bahasa, atau tingkat pemahaman baca).<\/li>\n<\/ul>\n

          Pertanyaan-pertanyaan yang diajukan selama tahap\u00a0orientation\u00a0<\/em>ini dilakukan sebagai upaya desainer untuk memahami\u00a0project\u00a0<\/em>yang dijalankan. Sehingga data yang dikumpulkan dapat membantu desainer selama proses desain. Semakin lengkap data yang dikumpulkan maka hasil desain pun akan semakin sistematik dan efektif.<\/p>\n

           <\/p>\n

          Next: Analysis<\/em><\/p>\n

           <\/p>\n

          Source:<\/p>\n

          Landa, Robin. 2011.\u00a0Graphic Design Solutions, 4th Edition<\/em>. USA: Wadsworth.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Desain adalah proses. Hal ini terus ditekankan kepada para desainer komunikasi visual untuk mengandalkan proses desain sebagai orientasi utamanya selain hasil. Terdapat beberapa pendekatan dalam memproses desain. Salah satunya adalah proses desain yang dipaparkan oleh Robin Landa. Dalam bukunya berjudul “Graphic Design Solution” (2011), Robin Landa memaparkan 5 fase dalam proses desain. Fase tersebut adalah […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-10550","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"\n#49 Tahap Orientation Dalam Proses Desain Robin Landa | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang<\/title>\n<meta name=\"description\" content=\"BINUS University Malang Merupakan Universitas Terbaik di Malang dengan Program Computer Science, Entrepreneurship Bussiness Creation, Computer Science, Interior Design, Communication, Public Relations, Visual Communication Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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