{"id":1133,"date":"2025-08-15T20:20:46","date_gmt":"2025-08-15T13:20:46","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/public-relations\/?p=1133"},"modified":"2025-08-15T20:20:46","modified_gmt":"2025-08-15T13:20:46","slug":"strategi-kampanye-public-relations-guerrilla-pr-campaign","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/public-relations\/2025\/08\/15\/strategi-kampanye-public-relations-guerrilla-pr-campaign\/","title":{"rendered":"Strategi Kampanye Public Relations : Guerrilla PR Campaign"},"content":{"rendered":"<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Pernahkah kamu melihat sebuah aksi promosi yang unik, tiba-tiba, dan langsung jadi bahan pembicaraan di media sosial? Bisa jadi itu adalah hasil dari <em>guerrilla<\/em> PR campaign, salah satu strategi komunikasi yang kini makin populer di kalangan <em>brand<\/em> dan organisasi, termasuk <em>startup<\/em> dan komunitas kampus.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Apa Itu <em>Guerrilla<\/em> PR Campaign?<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\"><em>Guerrilla<\/em> <em>PR campaign<\/em> adalah strategi promosi yang mengandalkan ide-ide kreatif, tak terduga, dan seringkali dilakukan di ruang publik agar menarik perhatian banyak orang dengan biaya relatif rendah. Alih-alih menggunakan iklan konvensional seperti TV atau baliho, kampanye ini lebih memilih aksi nyata yang memancing rasa penasaran dan interaksi langsung, misalnya <em>flashmob<\/em>, mural interaktif, atau aksi sosial mendadak di tengah keramaian.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Kenapa <em>Guerrilla<\/em> PR Cocok untuk Mahasiswa dan Organisasi Kampus?<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Biaya Terjangkau : Modal utamanya adalah kreativitas, bukan dana besar. Cocok untuk organisasi kampus yang biasanya punya <em>budget<\/em> terbatas.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Viral dan Cepat Menyebar : Dengan memanfaatkan media sosial, aksi unik bisa langsung viral dan menjangkau audiens lebih luas tanpa biaya tambahan.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"-\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Meningkatkan <em>Brand Awareness<\/em> : Cara ini efektif membangun citra dan mengenalkan organisasi atau event kampus secara cepat dan <em>memorable<\/em>.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Langkah Sukses <em>Guerrilla<\/em> PR Campaign<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Kenali Target Audiens : Pahami siapa yang ingin kamu sasar dan apa yang mereka sukai.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tentukan Tujuan Kampanye : Apakah ingin menaikkan <em>awareness<\/em>, mengajak aksi, atau membangun citra positif.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ciptakan Ide Orisinal : Pastikan konsepnya unik, relevan, dan mudah dipahami.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pilih Lokasi &amp; Waktu yang Tepat : Tempat ramai seperti kampus, taman, atau event besar jadi pilihan ideal.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Manfaatkan Media Sosial : Dokumentasikan aksi dan dorong audiens untuk membagikan pengalaman mereka.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Evaluasi Hasil : Lihat seberapa besar dampaknya dan pelajari apa yang bisa ditingkatkan ke depan.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0Source Gambar: https:\/\/www.mib.co.id\/post\/guerilla-marketing-inovasi-kreatif-dalam-strategi-pemasaran-modern<\/p>\n<p>Penulis: Viola Angelica<br \/>\nPenyunting: Adhi Murti Citra Amalia H<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pernahkah kamu melihat sebuah aksi promosi yang unik, tiba-tiba, dan langsung jadi bahan pembicaraan di media sosial? Bisa jadi itu adalah hasil dari guerrilla PR campaign, salah satu strategi komunikasi yang kini makin populer di kalangan brand dan organisasi, termasuk startup dan komunitas kampus.\u00a0 \u00a0 Apa Itu Guerrilla PR Campaign?\u00a0 \u00a0 Guerrilla PR campaign adalah [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"predecessor-version":[{"id":1135,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1133\/revisions\/1135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media\/1134"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}