{"id":1105,"date":"2025-06-30T10:02:28","date_gmt":"2025-06-30T03:02:28","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/public-relations\/?p=1105"},"modified":"2025-06-30T10:02:28","modified_gmt":"2025-06-30T03:02:28","slug":"share-of-voice-sov","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/public-relations\/2025\/06\/30\/share-of-voice-sov\/","title":{"rendered":"Share of Voice (SOV)"},"content":{"rendered":"<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\"><em>Share of Voice<\/em> (SOV) merupakan salah satu metrik yang penting dalam strategi <em>Public Relations (PR)<\/em> yang mengukur seberapa besar <em>exposure<\/em> ataupun &#8220;suara&#8221; dari sebuah <em>brand,<\/em> apabila dibandingkan dengan kompetitornya di <em>market<\/em>. SOV menunjukkan seberapa seringnya suatu <em>brand<\/em> disebut atau dibicarakan di berbagai media seperti media sosial, <em>online news<\/em>, <em>blog<\/em>, maupun forum-forum diskusi dalam suatu periode tertentu.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Dalam konteks <em>Public Relations<\/em>, SOV sangat berguna untuk mengukur kesadaran merek (<em>brand awareness<\/em>) yang biasanya sulit diukur secara langsung. Dengan mengetahui SOV, para praktisi PR dapat dengan lebih mudah untuk memahami posisi <em>brand<\/em> di market atau seberapa efektif kampanye yang tengah dijalankan. Misalnya, jika SOV sebuah <em>brand<\/em> lebih rendah dibandingkan dengan kompetitor, maka hal tersebut dapat menjadi suatu sinyal bahwa perlu ada strategi komunikasi yang lebih baik lagi untuk meningkatkan visibilitas serta daya tarik dari <em>brand <\/em>tersebut.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Manfaat lain dari SOV yaitu membantu mengidentifikasi kekuatan serta kelemahan dalam strategi <em>Public Relations<\/em>. Data SOV dapat mengungkap jenis konten ataupun kegiatan yang paling banyak mendapat perhatian media, juga sekaligus membuka peluang untuk menjalin hubungan dengan outlet media baru. Selain itu, SOV juga memotivasi para praktisi PR untuk dapat terus memantau perkembangan serta perubahan <em>market<\/em> agar dapat menyesuaikan strategi yang bisa mendominasi market mereka.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Untuk mengukur SOV, biasanya dapat digunakan alat <em>monitoring<\/em> digital yang secara otomatis menghitung jumlah brand dibicarakan dan membandingkannya dengan pihak kompetitor. Beberapa metrik ini meliputi jumlah penyebutan, kualitas publikasi, dan juga interaksi di media sosial seperti <em>likes<\/em>, <em>comments<\/em>, dan juga <em>shares<\/em>.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Secara keseluruhan, <em>Share of Voice<\/em> adalah kunci untuk memahami dan meningkatkan kehadiran merek di pasar. Dengan strategi PR yang tepat berdasarkan data SOV, perusahaan dapat memperkuat posisi merek, menarik lebih banyak perhatian publik, dan akhirnya meningkatkan pertumbuhan bisnis secara berkelanjutan.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\"><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Penulis: Viola Angelica Citra<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Penyunting: Adhi Murti Citra Amalia H<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\">Sumber gambar: https:\/\/www.flipflow.io\/en\/blog-en\/share-of-voice\/<\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\">\n","protected":false},"excerpt":{"rendered":"<p>Share of Voice (SOV) merupakan salah satu metrik yang penting dalam strategi Public Relations (PR) yang mengukur seberapa besar exposure ataupun &#8220;suara&#8221; dari sebuah brand, apabila dibandingkan dengan kompetitornya di market. SOV menunjukkan seberapa seringnya suatu brand disebut atau dibicarakan di berbagai media seperti media sosial, online news, blog, maupun forum-forum diskusi dalam suatu periode [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/comments?post=1105"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1105\/revisions"}],"predecessor-version":[{"id":1107,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1105\/revisions\/1107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media\/1106"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media?parent=1105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/categories?post=1105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/tags?post=1105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}