{"id":1102,"date":"2025-06-30T09:51:37","date_gmt":"2025-06-30T02:51:37","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/public-relations\/?p=1102"},"modified":"2025-06-30T09:51:37","modified_gmt":"2025-06-30T02:51:37","slug":"pentingnya-benchmarking","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/public-relations\/2025\/06\/30\/pentingnya-benchmarking\/","title":{"rendered":"Pentingnya Benchmarking"},"content":{"rendered":"<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\"><em>Benchmarking<\/em> merupakan salah satu proses yang sangat penting dalam dunia bisnis saat ini. Proses ini dapat diibaratkan sebagai suatu alat tolak ukur yang dapat membantu perusahaan membandingkan produk, layanan, ataupun strategi mereka dengan para kompetitor di <em>market<\/em>. Dengan melakukan proses <em>benchmarking<\/em>, maka perusahaan dapat mengetahui apa saja kelebihan dan juga kekurangan yang dimiliki, serta menemukan hal-hal yang perlu diperbaiki agar performa bisnisnya bisa lebih baik lagi ke depannya.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Salah satu keuntungan utama dari <em>benchmarking<\/em> adalah membantu perusahaan meningkatkan kualitas produk dan layanan. Misalnya, dengan melihat standar terbaik yang diterapkan oleh perusahaan lain di industri yang sama, sebuah brand bisa belajar dan mengadopsi cara-cara yang sudah terbukti efektif. Hal ini membuat produk yang dihasilkan jadi lebih unggul dan sesuai dengan keinginan para pelanggan. Selain itu, <em>benchmarking<\/em> juga memudahkan perusahaan dalam proses merancang strategi bisnis yang lebih tepat dan fokus, sehingga semakin besar pula peluang untuk meningkatkan penjualan.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Tidak hanya itu, <em>benchmarking<\/em> juga bisa menjadi motivasi bagi karyawan. Dengan adanya perbandingan yang sehat, baik antar divisi dalam perusahaan maupun dengan perusahaan lain, karyawan akan terdorong untuk bekerja lebih baik dan lebih produktif. Hal ini selanjutnya dapat berdampak positif pada hasil kerja serta perkembangan perusahaan secara keseluruhan. Selain itu, proses <em>benchmarking<\/em> juga membantu perusahaan dalam menganalisis kompetitor, sehingga perusahaan dapat mengetahui posisi bisnisnya di market dan membuat keputusan yang lebih cerdas dan strategis.<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Secara keseluruhan, <em>benchmarking<\/em> adalah strategi yang sangat efektif untuk menjaga agar perusahaan tetap kompetitif, terus berinovasi, serta tumbuh secara berkelanjutan. Dengan melakukan kegiatan <em>benchmarking<\/em> secara rutin, sebuah <em>brand<\/em> tidak hanya mampu beradaptasi dengan perubahan <em>trend<\/em> dan <em>market needs<\/em>, akan tetapi juga bisa meraih kesuksesan jangka panjang yang lebih stabil.\u00a0<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Penulis: Viola Angelica Citra<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\" data-ccp-border-bottom=\"0px none #e5e7eb\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #e5e7eb\" data-ccp-padding-between=\"0px\"><span data-contrast=\"auto\">Penyunting: Adhi Murti Citra Amalia H<\/span><span data-ccp-props=\"{&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:15460325,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:15460325,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:15460325,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:15460325,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:15460325,&quot;469789798&quot;:&quot;none&quot;,&quot;469789802&quot;:&quot;none&quot;,&quot;469789806&quot;:&quot;none&quot;,&quot;469789810&quot;:&quot;none&quot;,&quot;469789814&quot;:&quot;none&quot;}\"><\/p>\n<p>Sumber gambar: https:\/\/www.isixsigma.com\/dictionary\/benchmarking\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benchmarking merupakan salah satu proses yang sangat penting dalam dunia bisnis saat ini. Proses ini dapat diibaratkan sebagai suatu alat tolak ukur yang dapat membantu perusahaan membandingkan produk, layanan, ataupun strategi mereka dengan para kompetitor di market. Dengan melakukan proses benchmarking, maka perusahaan dapat mengetahui apa saja kelebihan dan juga kekurangan yang dimiliki, serta menemukan [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/comments?post=1102"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1102\/revisions"}],"predecessor-version":[{"id":1104,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1102\/revisions\/1104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media\/1103"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media?parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/categories?post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/tags?post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}