{"id":1043,"date":"2025-03-30T15:56:42","date_gmt":"2025-03-30T08:56:42","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/public-relations\/?p=1043"},"modified":"2025-03-30T15:56:42","modified_gmt":"2025-03-30T08:56:42","slug":"strategi-menarik-engagement-dan-memperpanjang-atensi-penonton-melalui-konten-clickbait-di-tiktok","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/public-relations\/2025\/03\/30\/strategi-menarik-engagement-dan-memperpanjang-atensi-penonton-melalui-konten-clickbait-di-tiktok\/","title":{"rendered":"Strategi Menarik Engagement dan Memperpanjang Atensi Penonton Melalui Konten Clickbait di TikTok"},"content":{"rendered":"<p style=\"text-align: justify\"><span data-contrast=\"auto\">Di era media sosial yang serba cepat, TikTok menjadi platform ideal untuk menarik perhatian audiens dengan waktu singkat. Bagi mahasiswa Public Relations, memahami strategi clickbait adalah keterampilan penting dalam menciptakan konten yang efektif. Namun, selain memanfaatkan clickbait, penting juga untuk mempertimbangkan aspek etika agar konten tetap relevan dan bertanggung jawab.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><b><span data-contrast=\"auto\">Apa Itu Clickbait?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Clickbait adalah teknik pembuatan konten dengan elemen visual atau teks yang memicu rasa penasaran audiens. Di TikTok, clickbait biasanya muncul dalam bentuk pembukaan video yang mengejutkan, pertanyaan kontroversial, atau janji hasil akhir yang tidak terduga.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Contoh:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">&#8220;Apa yang sebenarnya terjadi di balik layar iklan brand besar ini?&#8221;<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">&#8220;Kamu nggak akan percaya transformasi ini hanya dalam 30 detik!&#8221;<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sebuah video dengan thumbnail ekspresi terkejut dan teks, <\/span><i><span data-contrast=\"auto\">\u201cRahasia sukses brand ini akhirnya terbongkar!\u201d<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b><span data-contrast=\"auto\">Mengapa Clickbait Efektif?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Menarik Engagement<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Video dengan elemen clickbait sering kali mendorong penonton untuk menonton sampai selesai, berkomentar, atau membagikannya, meningkatkan visibilitas di <\/span><i><span data-contrast=\"auto\">For You Page<\/span><\/i><span data-contrast=\"auto\"> (FYP).<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Memperpanjang Span Attention Penonton<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Teknik ini memanfaatkan rasa penasaran audiens, membuat mereka tetap bertahan hingga akhir video, meningkatkan <\/span><i><span data-contrast=\"auto\">watch time<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><b><span data-contrast=\"auto\">Contoh Kreatif dan Inspiratif<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Cerita Tak Terduga<\/span><\/b><span data-contrast=\"auto\">: Sebuah video kampanye kesadaran lingkungan yang dimulai dengan, <\/span><i><span data-contrast=\"auto\">\u201cApa hubungan kopi pagi kamu dengan kerusakan lingkungan?\u201d<\/span><\/i><span data-contrast=\"auto\"> menjanjikan jawaban menarik di akhir.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Transformasi Visual<\/span><\/b><span data-contrast=\"auto\">: Video perbandingan \u201csebelum-dan-sesudah\u201d yang ditutup dengan fakta mengejutkan, misalnya dalam kampanye skincare.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Tantangan atau Mitos<\/span><\/b><span data-contrast=\"auto\">: \u201cBenarkah makan cokelat bikin jerawatan? Kita coba eksperimennya di sini!\u201d<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b><span data-contrast=\"auto\">Pandangan Etika dalam Menggunakan Clickbait<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Walau clickbait dapat menarik perhatian, penting untuk menjaga kepercayaan audiens:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Jangan Berlebihan atau Menipu<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Clickbait yang tidak relevan dengan isi video dapat mengecewakan audiens dan merusak kredibilitas. Misalnya, menjanjikan \u201crevolusi besar\u201d tetapi hanya membahas hal-hal umum.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Tetap Konsisten dengan Pesan Utama<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Pastikan isi konten sesuai dengan judul atau teaser yang diberikan di awal. Audiens lebih menghargai transparansi.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Gunakan untuk Kebaikan<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Clickbait dapat digunakan untuk mendidik, meningkatkan kesadaran, atau menggerakkan orang pada isu-isu penting, seperti kampanye kesehatan atau lingkungan.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">Sebagai mahasiswa Public Relations, kemampuan menggunakan clickbait secara kreatif namun tetap etis adalah modal besar untuk memahami audiens dan membangun hubungan jangka panjang. TikTok adalah platform yang memungkinkan kamu belajar bagaimana menyusun narasi menarik tanpa harus mengorbankan integritas. Jadi, eksplorasi ide-ide kreatifmu, tapi ingat: kepercayaan audiens adalah kunci keberhasilan!<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Penulis: <span class=\"TextRun SCXW141597146 BCX8\" lang=\"EN-ID\" xml:lang=\"EN-ID\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW141597146 BCX8\">Galuh<\/span><span class=\"NormalTextRun SCXW141597146 BCX8\"> Ayu Savitri, <\/span><span class=\"NormalTextRun SCXW141597146 BCX8\">S.I.Kom<\/span><span class=\"NormalTextRun SCXW141597146 BCX8\">., <\/span><span class=\"NormalTextRun SCXW141597146 BCX8\">M.I.Kom<\/span><span class=\"NormalTextRun SCXW141597146 BCX8\">.<\/span><\/span><span class=\"EOP SCXW141597146 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Di era media sosial yang serba cepat, TikTok menjadi platform ideal untuk menarik perhatian audiens dengan waktu singkat. Bagi mahasiswa Public Relations, memahami strategi clickbait adalah keterampilan penting dalam menciptakan konten yang efektif. Namun, selain memanfaatkan clickbait, penting juga untuk mempertimbangkan aspek etika agar konten tetap relevan dan bertanggung jawab.\u00a0 Apa Itu Clickbait?\u00a0 Clickbait adalah [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/posts\/1043\/revisions\/1047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media\/1046"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/public-relations\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}