{"id":752,"date":"2026-05-21T10:59:26","date_gmt":"2026-05-21T03:59:26","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/minor-program\/?p=752"},"modified":"2026-05-21T10:59:26","modified_gmt":"2026-05-21T03:59:26","slug":"desain-produk-berbasis-perilaku","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/minor-program\/2026\/05\/21\/desain-produk-berbasis-perilaku\/","title":{"rendered":"Desain Produk Berbasis Perilaku"},"content":{"rendered":"<p style=\"text-align: justify\" data-start=\"13130\" data-end=\"13570\">Startup sering mendesain interface berdasarkan selera founder, asumsi tim desain, atau referensi kompetitor. Studi Shen, Cheng, dan Tian menawarkan pendekatan yang lebih kuat: optimasi interface berdasarkan user behavior data. Mereka menggabungkan data collection, analysis, dan interface design, menggunakan association rule mining, cluster analysis, serta A\/B testing untuk mengubah data perilaku menjadi strategi desain yang dapat diuji.<\/p>\n<p data-start=\"13130\" data-end=\"13570\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-753\" src=\"http:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.57.28-AM.png\" alt=\"\" width=\"762\" height=\"614\" srcset=\"https:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.57.28-AM.png 762w, https:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.57.28-AM-300x242.png 300w, https:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.57.28-AM-480x387.png 480w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p style=\"text-align: justify\" data-start=\"13572\" data-end=\"13928\">Temuan eksperimen menunjukkan bahwa interface yang dioptimasi menghasilkan peningkatan conversion rate dari 1,70% menjadi 2,10%, penurunan cart abandonment dari 72,80% menjadi 68,20%, serta peningkatan average payment amount. Ini menunjukkan bahwa desain yang baik bukan hanya terlihat rapi, tetapi terbukti memperbaiki perilaku pengguna dan metrik bisnis.<\/p>\n<p style=\"text-align: justify\" data-start=\"13930\" data-end=\"14305\">Bagi startup leader, prinsipnya jelas: jangan hanya debat desain di ruang meeting. Gunakan data klik, waktu tinggal, drop-off, cart abandonment, dan conversion path. Desain produk harus menjadi siklus belajar: observasi perilaku, temukan bottleneck, ubah interface, uji, lalu ulangi. UX yang kuat bukan karya seni satu kali jadi, tetapi sistem eksperimen yang terus berjalan.<\/p>\n<p style=\"text-align: justify\" data-start=\"14307\" data-end=\"14559\"><strong data-start=\"14307\" data-end=\"14321\">Reference:<\/strong> Shen, J., Cheng, L., &amp; Tian, Z. (2025). <em data-start=\"14362\" data-end=\"14430\">Interface design optimization research based on user behavior data<\/em>. In L. Trajkovi\u0107 et al. (Eds.), Machine Intelligence and Digital Applications (pp. 140\u2013151). IOS Press. DOI: 10.3233\/ATDE250600.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startup sering mendesain interface berdasarkan selera founder, asumsi tim desain, atau referensi kompetitor. Studi Shen, Cheng, dan Tian menawarkan pendekatan yang lebih kuat: optimasi interface berdasarkan user behavior data. Mereka menggabungkan data collection, analysis, dan interface design, menggunakan association rule mining, cluster analysis, serta A\/B testing untuk mengubah data perilaku menjadi strategi desain yang dapat [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[321,323,320,324,322,319,318],"class_list":["post-752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-technopreneur-article","tag-a-b-testing","tag-conversion-optimization","tag-data-driven-ux","tag-digital-product-strategy","tag-interface-optimization","tag-product-design","tag-user-behavior-data"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts\/752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"predecessor-version":[{"id":754,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts\/752\/revisions\/754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/media\/753"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/tags?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}