{"id":745,"date":"2026-05-21T10:53:50","date_gmt":"2026-05-21T03:53:50","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/minor-program\/?p=745"},"modified":"2026-05-21T10:53:50","modified_gmt":"2026-05-21T03:53:50","slug":"tiktok-shop-mudah-dan-dipercaya","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/minor-program\/2026\/05\/21\/tiktok-shop-mudah-dan-dipercaya\/","title":{"rendered":"TikTok Shop: Mudah dan Dipercaya"},"content":{"rendered":"<p style=\"text-align: justify\" data-start=\"9790\" data-end=\"10190\">Studi Basri dan kolega tentang TikTok Shop di Kuantan, Malaysia, menemukan bahwa perceived ease of use dan trust berpengaruh positif terhadap online shopping intention, sementara security tidak terbukti signifikan dalam model penelitian tersebut. Ini bukan berarti keamanan tidak penting, tetapi dalam konteks responden, niat belanja lebih kuat dipengaruhi oleh kemudahan penggunaan dan rasa percaya.<\/p>\n<p style=\"text-align: justify\" data-start=\"10192\" data-end=\"10546\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-746\" src=\"http:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.53.23-AM.png\" alt=\"\" width=\"964\" height=\"1006\" srcset=\"https:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.53.23-AM.png 964w, https:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.53.23-AM-287x300.png 287w, https:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.53.23-AM-768x801.png 768w, https:\/\/binus.ac.id\/malang\/minor-program\/wp-content\/uploads\/sites\/8\/2026\/05\/Screenshot-2026-05-21-at-10.53.23-AM-480x501.png 480w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/>Bagi startup leader yang bermain di social commerce, pelajaran utamanya sederhana: pelanggan harus merasa proses belanja itu mudah dan penjualnya dapat dipercaya. Tampilan produk, checkout, cara bertanya, respons admin, review, dan kejelasan pengiriman harus dibuat sehalus mungkin. Semakin banyak friction, semakin besar peluang pelanggan batal membeli.<\/p>\n<p style=\"text-align: justify\" data-start=\"10548\" data-end=\"10913\">Trust di TikTok Shop juga bukan hanya soal payment security. Studi ini menekankan bahwa trust mencakup keandalan seller, kredibilitas rekomendasi, validitas review, dan tanggung jawab platform atau merchant. Jadi, startup perlu mengelola bukti sosial, respons real-time, dan konsistensi pengalaman pelanggan sebagai aset bisnis, bukan sekadar aktivitas operasional.<\/p>\n<p style=\"text-align: justify\" data-start=\"10915\" data-end=\"11195\"><strong data-start=\"10915\" data-end=\"10929\">Reference:<\/strong> Basri, M. S. I., Abdul Aziz, K., Abd Aziz, N. A., Fauzi, M. A., Mohamad Noorzeli, N., &amp; Abdul Aziz, S. (2025). <em data-start=\"11041\" data-end=\"11139\">Clicking into TikTok Shop: Factors influencing online shopping intention among Kuantan residents<\/em>. paperASIA, 41(5b). DOI: 10.59953\/paperasia.v41i5b.610.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studi Basri dan kolega tentang TikTok Shop di Kuantan, Malaysia, menemukan bahwa perceived ease of use dan trust berpengaruh positif terhadap online shopping intention, sementara security tidak terbukti signifikan dalam model penelitian tersebut. Ini bukan berarti keamanan tidak penting, tetapi dalam konteks responden, niat belanja lebih kuat dipengaruhi oleh kemudahan penggunaan dan rasa percaya. Bagi [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[310,311,308,309,306,305,307],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-technopreneur-article","tag-customer-trust","tag-digital-selling","tag-online-shopping","tag-sme-commerce","tag-social-commerce","tag-tiktok-shop","tag-trust-building"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/comments?post=745"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":747,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/posts\/745\/revisions\/747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/media\/746"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/media?parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/categories?post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/minor-program\/wp-json\/wp\/v2\/tags?post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}