{"id":1302,"date":"2024-01-10T17:54:09","date_gmt":"2024-01-10T10:54:09","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/ebc\/?p=1302"},"modified":"2024-01-10T17:54:09","modified_gmt":"2024-01-10T10:54:09","slug":"determining-factors-affecting-behavioral-intention-to-organize-an-online-event-during-the-covid-19-pandemic","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/ebc\/determining-factors-affecting-behavioral-intention-to-organize-an-online-event-during-the-covid-19-pandemic\/","title":{"rendered":"Determining Factors Affecting Behavioral Intention to Organize an Online Event during the COVID-19 Pandemic"},"content":{"rendered":"<table class=\" aligncenter\" style=\"width: 591px\" width=\"391\">\n<tbody>\n<tr>\n<td style=\"width: 132.031px\">Keyword<\/td>\n<td style=\"width: 442.969px\">hedonic motivation; online event; technology acceptance model; theory of planned behavior<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 132.031px\">Authors<\/td>\n<td style=\"width: 442.969px\">Kusonwattana P., Prasetyo Y.T., Vincent S., Christofelix J., Amudra A., Montgomery H.J., Young M.N., Nadlifatin R., Persada S.F.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 132.031px\">Email<\/td>\n<td style=\"width: 442.969px\">satria.fadil@binus.ac.id<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 132.031px\">Published Year<\/td>\n<td style=\"width: 442.969px\">2022<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><strong>Abstract<\/strong><\/p>\n<p style=\"text-align: center\">An online event, such as an online concert or online graduation, has been widely utilized as<br \/>\none of the solutions to connect people during the COVID-19 pandemic. The purpose of this<br \/>\nstudy was to determine factors affecting behavioral intention to organize an online event<br \/>\nduring the COVID-19 pandemic by integrating Technology Acceptance Model (TAM) and<br \/>\nTheory of Planned Behavior (TPB). Overall, 366 sets of data were collected from respondents<br \/>\nthrough a convenience sampling approach from several social media platforms. They were<br \/>\nasked to fill the online questionnaire which had 40 questions under 8 segments. Structural<br \/>\nequation modeling (SEM) showed that hedonic motivation was found to have the strongest<br \/>\neffect on attitude, which subsequently led to behavior intention. In addition, online event<br \/>\npromotion and perceived usefulness were also found to have significant effects on attitude,<br \/>\nwhich also subsequently led to behavior intention. This study is one of the first studies that<br \/>\nexplored the behavioral intention to utilize an online event during the COVID-19 pandemic.<br \/>\nThe findings would be beneficial mainly for online event organizers, particularly for enhancing<br \/>\nthe online event performance based on the contributing factors. Additionally, this study could<br \/>\nact as a stepping stone to help future researchers understand online event better. Finally, the<br \/>\ntechnology acceptance model and theory of planned behavior in this study can be extended<br \/>\nfor exploring the acceptance of an online event worldwide. \u00a9 2022 by the authors.<\/p>\n<p>Link:\u00a0<a href=\"https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0- 85114240696&amp;partnerID=40&amp;md5=942c0cf10f9aa31dd40bcbf79a7 2639a\">https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0- 85114240696&amp;partnerID=40&amp;md5=942c0cf10f9aa31dd40bcbf79a7 2639a<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword hedonic motivation; online event; technology acceptance model; theory of planned behavior Authors Kusonwattana P., Prasetyo Y.T., Vincent S., Christofelix J., Amudra A., Montgomery H.J., Young M.N., Nadlifatin R., Persada S.F. Email satria.fadil@binus.ac.id Published Year 2022 Abstract An online event, such as an online concert or online graduation, has been widely utilized as one of [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,5],"tags":[],"class_list":["post-1302","post","type-post","status-publish","format-standard","hentry","category-articles","category-knowledge-management"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/comments?post=1302"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1302\/revisions"}],"predecessor-version":[{"id":1303,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1302\/revisions\/1303"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/media?parent=1302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/categories?post=1302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/tags?post=1302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}