{"id":1292,"date":"2024-01-10T17:28:48","date_gmt":"2024-01-10T10:28:48","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/ebc\/?p=1292"},"modified":"2024-01-10T17:28:48","modified_gmt":"2024-01-10T10:28:48","slug":"consumer-values-shifting-in-cross-generation-javanese-consumers-in-indonesia-do-young-consumers-still-uphold-local-wisdom","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/ebc\/consumer-values-shifting-in-cross-generation-javanese-consumers-in-indonesia-do-young-consumers-still-uphold-local-wisdom\/","title":{"rendered":"Consumer Values Shifting in Cross Generation Javanese Consumers in Indonesia: Do Young Consumers Still Uphold Local Wisdom?"},"content":{"rendered":"<table class=\" aligncenter\" style=\"width: 523px\" width=\"391\">\n<tbody>\n<tr>\n<td style=\"width: 131.734px\">Keyword<\/td>\n<td style=\"width: 375.266px\">Consumer behavior; Culture; Indonesia; Javanese; Value<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 131.734px\">Authors<\/td>\n<td style=\"width: 375.266px\">Triwijayati A., Melany, Wijayanti D., Setiyati E.A., Harsoyo T.D.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 131.734px\">Email<\/td>\n<td style=\"width: 375.266px\">etsa.setiyati@binus.ac.id<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 131.734px\">Published Year<\/td>\n<td style=\"width: 375.266px\">2022<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center\"><strong>Abstract<\/strong><\/p>\n<p style=\"text-align: center\">This study aims to examine local wisdom of consumer values, and classify and compare<br \/>\nconsumer values between or across generations of Javanese Baby Boomers, X, Y, and Z. The<br \/>\nstudy employed a mixed-method approach. The data were gathered by conducting in-depth<br \/>\ninterviews with four Javanese families, and online surveys. All respondents were Javanese<br \/>\nconsumers, with 103 from Generation Z, 154 from Generation Y, 257 from Generation X, and<br \/>\n17 from Baby Boomers. The total respondents were 531 persons. Data analysis was performed<br \/>\nusing the one-sample t-test, factor analysis, ANOVA, and the Kruskal-Wallis test. The shift in<br \/>\nconsumption values did not occur in the Baby Boomer, nor in the X, Y, and Z generations. Most<br \/>\nvalues of Javanese consumers are thriving and are still being held by all generations. The<br \/>\nshifting values are about ambition, patience, social recognition, ngalah [to yield or to<br \/>\nsuccumb], ethok-ethok [having an indirect opinion or pretending]. This study provides followup<br \/>\nimplications for further research to link consumer values with other aspects of consumers<br \/>\nsuch as national culture, consumer decision-making style, entrepreneurship, and other<br \/>\nsocioeconomic aspects. \u00a9 2022, Journal of Population and Social Studies. All Rights Reserved.<\/p>\n<p>Link:\u00a0<a href=\"https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0- 85114240696&amp;partnerID=40&amp;md5=942c0cf10f9aa31dd40bcbf79a7 2639a\">https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0- 85114240696&amp;partnerID=40&amp;md5=942c0cf10f9aa31dd40bcbf79a7 2639a<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword Consumer behavior; Culture; Indonesia; Javanese; Value Authors Triwijayati A., Melany, Wijayanti D., Setiyati E.A., Harsoyo T.D. Email etsa.setiyati@binus.ac.id Published Year 2022 Abstract This study aims to examine local wisdom of consumer values, and classify and compare consumer values between or across generations of Javanese Baby Boomers, X, Y, and Z. The study employed a [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,5],"tags":[],"class_list":["post-1292","post","type-post","status-publish","format-standard","hentry","category-articles","category-knowledge-management"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":1293,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1292\/revisions\/1293"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}