{"id":1288,"date":"2024-01-10T17:18:30","date_gmt":"2024-01-10T10:18:30","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/ebc\/?p=1288"},"modified":"2024-10-17T17:09:19","modified_gmt":"2024-10-17T10:09:19","slug":"consumer-preference-analysis-on-attributes-of-milk-tea-a-conjoint-analysis-approach","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/ebc\/consumer-preference-analysis-on-attributes-of-milk-tea-a-conjoint-analysis-approach\/","title":{"rendered":"Consumer preference analysis on attributes of milk tea: A conjoint analysis approach"},"content":{"rendered":"\n\n\n\n\n\n
Keyword<\/td>\nConjoint analysis; Market analysis; Milk tea; Tapioca pearls<\/td>\n<\/tr>\n
Authors<\/td>\nOng A.K.S., Prasetyo Y.T., Libiran M.A.D.C., Lontoc Y.M.A., Lunaria J.A.V., Manalo A.M., Miraja B.A., Young M.N., Chuenyindee T.,
\nPersada S.F., Redi A.A.N.P.<\/td>\n<\/tr>\n
Email<\/td>\nsatria.fadil@binus.ac.id<\/a><\/td>\n<\/tr>\n
Published Year<\/td>\n2021<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Abstract<\/strong><\/p>\n

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to
\ndetermine the combination of milk tea attributes that were most preferred using a Conjoint
\nAnalysis Approach. Specifically, this study utilized different attributes such as the size of
\ntapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and
\nthe amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the
\npreference of milk tea among consumers. The results showed that pearl size was the attribute
\nmost considered by consumers (29.137%), followed by sugar level (17.373%), the amount of
\nice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were
\ncream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be
\nbeneficial to milk tea firms about consumer preferences regarding the various attributes of
\nmilk tea. Finally, the result of this study could be applicable to different beverage-focused
\nstudies worldwide. \u00a9 2021 by the authors. Licensee MDPI, Basel, Switzerland.<\/p>\n

Link:\u00a0https:\/\/www.scopus.com\/inward\/record.uri?eid=2-s2.0- 85114240696&partnerID=40&md5=942c0cf10f9aa31dd40bcbf79a7 2639a<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Keyword Conjoint analysis; Market analysis; Milk tea; Tapioca pearls Authors Ong A.K.S., Prasetyo Y.T., Libiran M.A.D.C., Lontoc Y.M.A., Lunaria J.A.V., Manalo A.M., Miraja B.A., Young M.N., Chuenyindee T., Persada S.F., Redi A.A.N.P. Email satria.fadil@binus.ac.id Published Year 2021 Abstract Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to […]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":3,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1288\/revisions"}],"predecessor-version":[{"id":1291,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/posts\/1288\/revisions\/1291"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/media?parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/categories?post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/ebc\/wp-json\/wp\/v2\/tags?post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}