Nur Yudiono, S.AB., M.AB.
Strategic Management, Business Policy, Strategic Marketing, Entrepreneurship
- nur.yudiono@binus.ac.id
Profile & Qualification
S1 – Administrasi Bisnis Universitas Brawijaya – 2014
S2 – Magister Administrasi Bisnis Universitas Brawijaya – 2018
“An individual who aspires to be a true learner does not merely seek knowledge for themselves but strives to be a guiding light that benefits others.”
Research & Publication
Yudiono, N., & Iqbal, M. (2019). VRIO Analysis to Measure E-Business Readiness in the Automotive Industry in East Java (Study on Otobus Company Kalisari and Otobus Company Menggala). Indonesian Journal of Social & Humanity Study/Wacana: Jurnal Sosial dan Humaniora, 22(4).
Iqbal, M., Ervianto, W., Yudiono, N., & Fahmi, M. R. A. (2023, August). Factor of Marketing Mix on Purchase Intention: An Empirical Research in Fashion Industry, Mojokerto Regency, East Java, Indonesia. In Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022) (pp. 534-547). Atlantis Press.
Nuralam, I. P., Yudiono, N., Fahmi, M. R. A., Yuliaji, E. S., & Hidayat, T. (2024). Perceived ease of use, perceived usefulness, and customer satisfaction as driving factors on repurchase intention: the perspective of the e-commerce market in Indonesia. Cogent Business & Management, 11(1), 2413376.