Muhammad Idham Sofyan, SE., MM.
Strategic Business Planning, Business Process Mapping, Digital Marketing Strategy, Applied Market Research & Analytics, Design Thinking, Team Building & Leadership
- muhammad.sofyan@binus.ac.id
Profile & Qualification
S1 – Universitas Brawijaya – Sarjana Ekonomi – 2010
S2 – Universitas Brawijaya – Magister Manajemen – 2012
Mr. Sofyan is a researcher, expert consultant, and lecturer who helps clients better understand their target market and audience by applying his passion for marketing strategic thinking and design.
While he was a faculty member at BINUS University, he oversaw subject content, taught several undergraduate courses, and wrote course outlines. Furthermore, he worked as a freelance trainer for Training Providers in Jakarta and completed a number of projects for both domestic and foreign clients under the strategic insight consultancy (customer & market insight) umbrella.
Research & Publication
Sebayang, T. E., Sofyan, M. I., Kuninggar, G. A., & Estiningtyas, K., T. (2022). The Application of Unified Theory of Acceptance and Use of Technology 2 Model to Analyze Factors Influencing Continuance Intention of Linkaja E-Wallet Adoption in Indonesia. Journal of Postive School Psychology 2022, Vol.6, No.3, 277-289.
Oey, E., Marpaung, A. B., & Sofyan, M. I. (2019). Analysing salesmen itinerary with agglomerative hierarchical clustering and vehicle routing algorithm – A case study of a confectionery supplier in Indonesia. International Journal of Industrial and System Engineering 31 (3): 287
Sofyan, M. I., Sebayang, T. E., & Syafni, V. K. (2018). Investigation of Coffee Export Dynamics in Indonesia. BISMA (Bisnis Dan Manajemen), 11(1), 67–76. https://doi.org/10.26740/bisma.v11n1.p67-76
Triady, M. S., Kurniasari, R., Utami, A. F, & Sofyan, M. I. (2016). Investigation of Leverage Effect in Indonesian Stock Market. Int. Journal of Economics and Management 10(S1): 1-17
Sofyan, M. I. and Rahayu, Mintarti. (2012). Dampak Brand Extension Terhadap Brand Personality (Studi Eksperimental Pada Print Media Brand KOMPAS). Jurnal Aplikasi Manajemen, 10(4), 781-789.
Sofyan, M. I. and Rohman, Fatchur. (2011). Pengaruh Familiarity dan Usability Terhadap Customer Satisfaction Serta Customer Loyalty Pada Pengguna Facebook (Studi Pada Masyarakat Kota Malang). Jurnal Aplikasi Manajemen, 9(1), 47-56.