Mardhatillah Shanti, S.E., M.M.
Business functions
- mardhatilah.shanti@binus.ac.id
Profile & Qualification
S1 – Universitas Brawijaya – S.E
S2 – Universitas Brawijaya – M.M
An organized and highly motivated woman who always learn to do and be the best. Posses the boldness to make decisions and to deal with the challenges to reach a goals and objectives. I am passionate at marketing and about customer behavior.
Research & Publication
Shanti, Mardhatillah, Sunaryo Sunaryo, and Ainur Rofiq. “Cognitive-Affective aspects of forming brand loyalty.” Jurnal Aplikasi Manajemen 17, no. 2 (2019): 275-284.
Shanti, Mardhatilah, and Dimas Hendrawan. “Pengaruh Brand Image, Kualitas Produk, Dan Reference Group Terhadap Minat Beli Produk Kosmetik Lipstik Wardah Di Kota Malang.” Jurnal Ilmiah Mahasiswa FEB 3, no. 2 (2016).
Shanti, Mardhatillah. “Analisis Konsep Cognitive-Affective-Behavior (CAB) dalam Pembentukan Brand Loyalty.” Ekonomi Bisnis 24, no. 2 (2019): 56-64.