Hera Rachmahani, S.M., M.S.M.
Marketing, Entrepreneurship, Consumer Behavior, Digital
- hera.rachmahani@binus.ac.id
Profile & Qualification
S1 – Universitas Airlangga – S.M
S2 – Universitas Indonesia – M.S.M
Academics who interest at the area of Entrepreneurship Development, Circular Economics and Sustainable Entrepreneurship
Research & Publication
Purnomo, Agung, Mega Firdaus, Dian Utami Sutiksno, Tatag Herbayu Latukismo, and Hera Rachmahani. “A Study of Digital Market Status Using The Bibliometric Approach During Four Decades.” In 2020 International Conference on Information Management and Technology (ICIMTech), pp. 458-463. IEEE, 2020.
Rahayu, Sri, Diaz Pranita, and Hera Rachmahani. “Kopi Sebagai Geo Product Untuk Geo Tourism: Konsep Sustainable Agricultural Practice.” Jurnal Pariwisata 5, no. 3 (2018): 188-194.
Rachmahani, Hera. “Gift-Giving Behavior Pada Generasi Millennials Di Indonesia, Perspektif Pemberi Hadiah.” PhD diss., UNIVERSITAS AIRLANGGA, 2015.
Rachmahani, Hera, and Sony Kusumasondjaja. “GIFT GIVING BEHAVIOR AMONG MILLENNIALS, THE USE OF PHOTO ELICITATION INTERVIEW TO DISCOVER CONSUMER INSIGHT.” ASEAN Marketing Journal (2021): 53-59.
Professional Engagement
Licenses & Certifications
Markplus Institute Certified Facilitator
MarkPlus Institute
Issued Jan 2021 Expires Dec 2023