-Etsa Astridya Setiyati, SE., PGDipBus, M.Com

-Etsa Astridya Setiyati, SE., PGDipBus, M.Com

Marketing, Entrepreneurship, Sustainability, SME, Innovation

  • etsa.setiyati@binus.ac.id

Profile & Qualification

S1 – Universitas Brawijaya – Manajemen – 2002

Postgraduate Diploma – Curtin University Of Technology – Postgraduate Diploma in Business – 2007

S2 – Curtin University Of Technology – Master of Commerce – 2008

Research & Publication

Setiyati, Etsa A., and Adi Indrayanto. “Outsourced souvenirs: An investigation towards authenticity anxiety and tourists purchase behavior.” International Journal on Social Science, Economics and Art 1, no. 3 (2011): 196-201.

Triwijayati, Anna, Etsa Astridya Setiyati, Yudi Setianingsih, and Maria Lucia Luciana. “Anak dan jajanan sekolah: program pemberdayaan kesehatan anak sekolah dalam perspektif pemerintah daerah.” Media Kesehatan Masyarakat Indonesia 12, no. 3 (2016): 170-180.

Nirwana, Aditya, and Etsa Astridya Setiyati. “Perancangan brand dan publisitas padepokan seni topeng asmorobangun untuk meningkatkan ekuitas merek.” AKSA: Jurnal Desain Komunikasi Visual 1, no. 2 (2018): 100-117.

Noya, Sunday, and Etsa Astridya Setiyati. “Evaluating Entrepreneurship Education Model in Indonesian University (Case Study: Universitas Ma Chung).” Business & Entrepreneurship Journal 4, no. 2 (2015): 21-30.

Taneo, Stefanus Yufra M., Etsa A. Setiyati, and Daniel Stephanus. “Innovation and economic behavior of chinese ethnic entrepreneurs in improving competitiveness of small and medium scale food industry.” In International Conference of Organizational Innovation. 2013.

Shanka, Tekle, Etsa Setiyati, and Ruth Taylor. “Niche retailing: Souvenir attributes and purchase intentions.” Journal of Contemporary Issues in Business and Government, The 14, no. 1 (2008): 49-67.

Triwijayati, Anna, Y. Setianingsih, E. A. Setiyati, and Maria Lucia Luciana. “The Role of Healty School environment and Canteen as children’s source of consumer learning.” In Malang: International Conference on Economic, Business and Social Sciences (ICEBUSS). 2016.

Lukiyanto, Kukuh, Etsa Astridya Setiyati, Choirul Huda, and Albert Verasius Dian Sano. “Determining Factors in the Development of Religious Tourism Destination Marketing Strategy (A Case Study in Greater Malang).” In 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020), pp. 367-376. Atlantis Press, 2021.

Taneo, Stefanus Yufra M., Sunday Noya, and Etsa Astridya Setiyati. “Constraints of Small and Medium Food Industry to Take Advantage of Domestic Market Opportunities during the Covid-19 Pandemic.” KnE Social Sciences (2021): 535-546.

Taneo, Stefanus Yufra M., Etsa Astridya Setiyati, and Sri Hadiati. “Tapping the Potential of Processed Food Production Based Small and Medium Enterprises as Economic Drivers in Malang Regency.” (2017).

Harsoyo, Titik Desi, Etsa Astridya Setiyati, and Devina Savero. “ANALISIS TINGKAT SIKAP KOGNITIF, AFEKTIF, KONATIF PADA NASABAH PEREMPUAN AKAN BANK SAMPAH MALANG (BSM).” Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi 19, no. 2 (2016).

Setiyati, Etsa Astridya, and Lidia Halim. “SEGMENTASI KONSUMEN PRODUK ELEKTRONIK HEMAT ENERGI LISTRIK (STUDI PADA KELOMPOK KONSUMEN RUMAH TANGGA DI KOTA MALANG).” Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi 18, no. 2 (2015): 77-98.

Setiyati, Etsa, Tekle Shanka, and Ruth Taylor. “Souvenir attributes and purchase intention by international higher education students.” In 6th Asia-Pacific Council of Hotel, Restaurant and Institutional Education conference proceedings, pp. 330-343. The International Centre of Excellence in Tourism and Hospitality Education, 2008.

Harsoyo, Titik Desi, and Etsa Astridya Setiyati. “A qualitative study on community motivation in the solid waste management program through garbage bank Malang (BSM).” 3. Assessing the factors influencing service innovation capabilities and: 573.

Setiyati, Etsa Astridya, and Lidia Halim. “SEGMENTASI KONSUMEN PRODUK ELEKTRONIK HEMAT ENERGI LISTRIK (STUDI PADA KELOMPOK KONSUMEN RUMAH TANGGA DI KOTA MALANG).” Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi 18, no. 2 (2015): 77-98.

Harsoyo, Titik Desi, and Etsa Astridya Setiyati. “ANALYSIS OF HOUSEHOLDS’ATTITUDE TOWARDS WASTE SEGREGATION.”

Professional Engagement

1. Sertifikat Pendamping Kewirausahaan

Badan Nasional Sertifikasi Profesi

Issued May 2019

Credential ID 749094724600022542019

 

2. Certified International Supply Chain Professional (CISCP)

Purchasing and Supply Association (Singapore)

Reward & Grants

1. Competitive Research Grant (Penelitian Hibah Bersaing) Directorate General of Higher Education – Ministry of Higher Education, Research & Technology, Indonesia

Feb 2016

Research Title: Pengembangan Model Perilaku Disposal Rumah Tangga Berbasis 3R (Reduce, Reuse, Recycle) untuk Meningkatkan Partisipasi Kelompok Masyarakat Perempuan Dalam Pengelolaan Sampah.

This award was granted for funding the second year of research program.

Research Team: Titik Desi Harsoyo, S.E., M.Si & Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com

2. Hibah IPTEKS bagi Kewirausahaan
Directorate General of Higher Education – Ministry of Higher Education, Research & Technology, Indonesia
Feb 2016

The Grant is awarded with the objective of developing sustainable and fruitful entrepreneurship program for Ma Chung University students and alumni.

This award was granted for funding the second year of entrepreneurship program.

Team: Sunday A.T. Noya, S.T., MProcMgnt; Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com; and Dian Wijayanti, S.E., Ak., M.Si.

3. Penelitian Unggulan Perguruan Tinggi
Ministry of Research, Technology, and Higher Education
Feb 2016
Research Title: Sinergi Pemerintah, Sekolah dan Masyarakat dalam Program Pemberdayaan Konsumen Anak akan Produk Makanan Jajanan Sekolah melalui Model yang Terintegrasi (Integrated Children-Consumer Empowerment program).

The award was granted for funding the second year research program.

Research Team: Dr. Anna Triwijayati, M.Si, Dr. Yudi Setyaningsih, M.Pd, Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com, Dra Maria Lucia Luciana, M.Pd.

4. Competitive Research Grant (Penelitian Hibah Bersaing)
Directorate General of Higher Education – Ministry of Higher Education, Research & Technology, Indonesia
Jan 2015
Research Title: Pengembangan Model Perilaku Disposal Rumah Tangga Berbasis 3R (Reduce, Reuse, Recycle) Untuk Meningkatkan Partisipasi Kelompok Masyarakat Perempuan Dalam Pengelolaan Sampah.

Research Team: Titik Desi Harsoyo, S.E., M.Si dan Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com

5. Hibah IPTEKS bagi Kewirausahaan
Directorate General of Higher Education – Ministry of Higher Education, Research & Technology, Indonesia
Jan 2015
The Grant is awarded with the objective of developing sustainable and fruitful entrepreneurship program for Ma Chung University students and alumni.

Team: Sunday A.T. Noya, S.T., MProcMgnt; Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com; and Dian Wijayanti, S.E., Ak., M.Si.

6. Penelitian Unggulan Perguruan Tinggi
Directorate General of Higher Education – Ministry of Higher Education, Research & Technology, Indonesia
Jan 2015
Research Title: Sinergi Pemerintah, Sekolah dan Masyarakat dalam Program Pemberdayaan Konsumen Anak akan Produk Makanan Jajanan Sekolah melalui Model yang Terintegrasi (Integrated Children-Consumer Empowerment program).

Research Team: Dr. Anna Triwijayati, M.Si, Dr. Yudi Setyaningsih, M.Pd, Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com, Dra Maria Lucia Luciana, M.Pd.

7. Fundamental Research Grant (Hibah Penelitian Fundamental)
Directorate General of Higher Education, Ministry of National Education and Culture, Indonesia
Mar 2014
Research title: Penanaman Nilai-nilai dalam Berkonsumsi (Consumer Values) Antar Generasi pada Masyarakat Jawa Mataraman dalam Perspektif Etnometodologi.
Research team: Dr. Anna Triwijayati; Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com, and Titik Desi Harsoyo, M.Si

8. Competitive Research Grant (Penelitian Hibah Bersaing)
Directorate General of Higher Education, Ministry of National Education, Indonesia
Mar 2013
Research title: Tourists Interpretation Program Development for the Sustainable Development of Eco-tourism Industry in East Java (second year research project)
Research Team: Titik Desi Harsoyo, S.E., M.Si and Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com

9. Fundamental Research Grant (Hibah Penelitian Fundamental)
Directorate General of Higher Education, Ministry of National Education, Indonesia
Feb 2013
Research Title: Development of Innovation and Creative Destruction as the Fundamental of Competitiveness
Research Team: Ir. Stefanus Yufra Menahen Taneo, M.S., M.Sc; Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com; and Daniel Sugama Stephanus, S.E., M.M., M.S.A., Ak.

10. Competitive Research Grant (Penelitian Hibah Bersaing)
Directorate General of Higher Education, Ministry of National Education, Indonesia
Feb 2012
Research title: Tourists Interpretation Program Development for the Sustainable Development of Eco-tourism Industry in East Java (first year research project)
Research Team: Titik Desi Harsoyo, S.E., M.Si and Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com

11. Fundamental Research Grant (Hibah Penelitian Fundamental)
Directorate General of Higher Education, Ministry of National Education, Indonesia
Feb 2012
Research Title: “Innovation and Economic Behavior of Chinese Ethnic Entrepreneurs in Improving Competitiveness of Small and Medium Scale Food Industry ”
Research Team: Ir. Stefanus Yufra Menahen Taneo, M.S., M.Sc; Etsa Astridya Setiyati, S.E., PGradDiplBus, M.Com; and Daniel Sugama Stephanus, S.E, M.M., M.S.A., Ak.

12. Australian Development Scholarship
AusAID
Apr 2005
Australian Development Scholarships (ADS) are long term development awards administered by AusAID. ADS aim to contribute to the long term development needs of Australia’s partner countries in line with bilateral and regional agreements. They provide opportunities for people from developing countries to undertake full time undergraduate or postgraduate study at participating Australian universities.

Cancel Reply