E-BROCHURE LOCAL WISDOM EVAGIA- THE ROLE OF LOCAL WISDOM IN PROMOTING THE BUSINESS

E-BROCHURE LOCAL WISDOM EVAGIA- THE ROLE OF LOCAL WISDOM IN PROMOTING THE BUSINESS

Penulis: Satria Fadil Persada, S.Kom., MBA., Ph.D.

The importance of local wisdom is without a doubt progressing the fundamental role for MSMEs value offering. Based on the International Binus Basic Research Grant entitled “Utilizing of Local Wisdom-based Branding to Promote Tourism Villages in Malang”, the research team develops the technological based product used for commercialized used namely “E-Brochure Local Wisdom”.

The product was developed based on the thorough methodological and through scientific elaboration. Two conference papers were presented in the Scopus-based International Conference, where one still under progress. Malang is selected as the object of the study due to its popularity as the tourism destination. Not only providing with beautiful scenery of mountains and beaches, but Malang tourism also provides good quality of foods and craft. Further, their own unique local wisdom based on each location strengthen the great position as the value offering to their business. The E-Brochure Local Wisdom product is designed to equip every MSMEs as the platform to promote their product/service.

The Evagia MSME, as the partner of BINUS @Malang MSME is participated in this implementation. The Evagia MSME is conducting the business based on clothing with batik handmade art design. The Evagia MSME need to improve the marketing approach to ensure the business can grow and sustain with innovation. Thus, the aims of this research suits the objective of Evagia with the business sustainability goal. This E-Brochure is adopted to Evagia MSME, to improve and enhance the marketing channel to various purpose. The product is adjusted to highlight the handmade batik with the local wisdom of Malang source. The product is officially handed on October 31, 2025 to Evagia. The company feel grateful for the innovation product and hoping the great benefits will be received soon. The E-Brochure Local Wisdom is right now in the process of IP-Registration, ensuring the ownership and benefits are protected well and correctly.

Referensi:

Persada, S.F, Putri, G.S., Hendarsih, A. M.C.A., Nadlifatin, R., Christiwular, B. D., Prasetyo, Y. T., & Young, M. N. (August, 2025). Deciding the AI Generative Chatbot to Support Local Wisdom Tourism: An Approach of Multicriteria Decision Analysis. In The Eight Information Systes International Conference (ISICO) 2025.