Determinants of Students’ Intention to Continue Using Online Private Tutoring: An Expectation-Confirmation Model (ECM) Approach
| Keyword | Continuance intention; Expectation-confirmation model; Online private tutoring; SEM |
| Authors | Persada S.F., Miraja B.A., Nadlifatin R., Belgiawan P.F., Perwira Redi A.A.N., Lin S.-C. |
| satria.fadil@binus.ac.id | |
| Published Year | 2022 |
Abstract
Despite the debates surrounding online private tutoring, most scholars agree that the private
tutor approach provides much positive insight to be adopted. The pre-sent study measures the
students’ intention in using online private tutoring. The measurement was conducted with a
structural equation model analysis. The ex-pectation confirmation model was used as the
measurement instrument. A total of 150 students across Indonesia were analyzed as the case
study. Five hypotheses were proposed to be tested. The result highlights the acceptance of
most hypotheses except for the fourth hypothesis. Confirmation to Perceived Useful-ness is
revealed to have the most substantial relationship. Perceived Usefulness is revealed to be a
significant predictor of Continuance Intention with the mediation of Satisfaction. The insight in
this study can help online private tutoring providers improve the service and public education
to narrow the gap between the ad-vancement of the private sector in education and the
educational sector as a whole. Further discussion and implications were also presented in this
study. © 2021, The Author(s), under exclusive licence to Springer Nature B.V.