About Entrepreneurship – Business Creation Program

Introduction

At Malang Campus, BINUS Business School Undergraduate Program offers an Entrepreneurship Business Creation Study Program. The Study Program is AACSB Accredited. Aligned with this international accreditation, the Program’s curriculum is designed to provide a high-quality teaching and learning experience in supporting the students to become creative and innovative entrepreneurs by developing a structured blueprint for turning ideas into viable ventures or initiatives. The education style also aims to shape the characteristics and the mindset of the student as the future entrepreneur.  They have high motivation, dare to try and be innovative in starting a new business in various fields, industries, or markets.

Entrepreneurship Business Creation Study Program acquaints entrepreneurship as an academic discipline. The curriculum is designed in particular to prepare students to be creative and innovative entrepreneurs by providing a blueprint for turning ideas into a viable venture or initiative. Entrepreneurship education also aims to shape the characteristics and mindset of entrepreneurs who have high motivation, dare to try and be innovative, which can be applied in various fields of one’s life and career.

The Entrepreneurship Business Creation Study Program curriculum is uniquely designed to prepare students to be able to apply their entrepreneurial knowledge and to start new businesses. The curriculum is designed based on the Entrepreneurial Process which consists of Idea Generation & Opportunity Discovery; Designing Business Models & Business Plans; New Business Creation and Business Development. By using experience, action-based and project-based learning, students will learn how to identify potential business opportunities, evaluate opportunities, analyze competition and business risk, to start a new business. Students will understand how to design business models & write business plans that generate strong revenue streams; how to protect intellectual property; how to make the best potential investment offer, and how to think and act entrepreneurially.

Students will get access to business mentors (entrepreneurs), venture capitals, and a network of relevant parties that can help students make dreams come true. In supporting entrepreneurial learning, students will be encouraged to participate in various business and entrepreneurial competitions, such as Business Idea Competition, Business Model Competition, Business Plan Competition, and Pitching Competition. In addition to competition and business coaching, students will also be facilitated by entrepreneurial activities such as business presentation; industry knowledge sharing; workshop & international seminar; industry visit; and exhibition. At the end of the study period, students are required to prepare a thesis on their business performance analysis (which has been carried out in the sixth and seventh semesters) and design business development strategies for the next five years.

The students have the opportunity to take the student mobility program to the Jakarta and Bandung campus in semester 4 and 5. If the students opt to stay in Malang Campus, they can choose the Digital Technopreneur minor program and the Business Innovation streaming program. The curriculum is designed in such a way as to equip students to be ready to face industrial revolution 4.0. In semesters 6-7, students will be encouraged to build their startup business through the Enrichment Program to gain hands-on experience and a comprehensive overview of how to manage business processes from upstream to downstream. Students will get access to business mentors (entrepreneurs), venture capitals, industrial visits, exhibitions, knowledge sharing, and a network of relevant parties to help students make dreams come true. At the end of the study period, students are required to prepare a thesis on their business performance analysis and design relevant business development strategies.

Catalog 2020 (PDF) ; Catalog 2021 (PDF) ; Catalog 2022 (PDF) ; Catalog 2024 (PDF)

Vision

A world-class business and entrepreneurship study program, fostering and empowering the society in serving and building the nation.

Mission

Providing world class business and entrepreneurship education to build the nation and to contribute to community development by means of:

1. Educating BINUSIANs to develop exemplary characters through holistic approach.
   Educating BINUSIANs to be ethical & innovative graduates with multiple skills to deal with business digitalization challenges using holistic approach.
2. Developing business creation through entrepreneurship and relevant research.
   Encouraging BINUSIAN to advance knowledge and practices with high quality research for resolving business and entrepreneurship issues.
3. Fostering BINUSIANs through self-enrichment.
   Nourishing BINUSIANs’ SPIRIT for improving personal and professional capabilities.
4. Empowering BINUSIANs to continuously improve business community.
   Invigorating BINUSIANs to solve the business community challenges through academic and community service activities.

Program Objective

The objectives of the program are:

1. Provide students basic knowledge in the fields of entrepreneurship and management they need in business practice.
2. Provide students with entrepreneurial and business skills integrated with information technology that have an impact on business, marketing, operations, finance and business organizations and provide tools used in business implementation.
3. Preparing students to become entrepreneurs and agents of change ethically by utilizing skills and knowledge in building a sustainable business

Competency Goals

After completing the study:

1. Each student should be able to apply business concept.
2. Each student should be able to demonstrate entrepreneurial acumen by applying creative, innovative, analytical thinking as well as applying communication skills, and ICT skills.
3. Each student should be able to apply ethical and professional values.
4. Each student should be able to articulate sustainable business perspective in exercising business

Prospective Career of the Graduates

There are many fields of career for graduates, including but not limited to:

1. Entrepreneur
2. Intrapreneur
3. Business Developer
4. Business Planner
5. Business Consultant
6. Digital Business Specialist