-Dr. Mulyani Karmagatri, S.Sn, MM
Entrepreneurship, Management
- mulyani@binus.edu
Profile & Qualification
S1 Sekolah Tinggi Seni Indonesia Bandung S.Sn
S2 Universitas Katolik Parahyangan M.M.
S3 Universitas Katolik Parahyangan Dr
Research & Publication
A systematic review on halal cosmetic consumption: application of theory method context –attributes decision outcome framework
H Herjanto, M Amin, M Karmagatri
Journal of Islamic Accounting and Business Research 2022
Cultural Acculturation in Entrepreneurial Leadership Model of Gen Z
M Karmagatri, H Hasan, A Chang, S Syaravina
Industrial Engineering & Operations Management (IEOM) 2021
Understanding Entrepreneurial Leadership Model of Gen Z in Confucian Values Frames
M Karmagatri, H Hasan, A Chang, S Syaravina, P Prabowo
Industrial Engineering & Operations Management (IEOM) 2021
Sundanese Entrepreneurial Leadership Model of Gen Z
M Karmagatri, H Hasan, A Chang, S Syaravina
Industrial Engineering & Operations Management (IEOM) 2021
Feasibility Study and Idea Validation to Catch up Opportunity for Creating A New Venture
GVH Gunawan, M Karmagatri, R Aryanto
Industrial Engineering & Operations Management (IEOM) 2021
Understanding Customer behaviors of Online Food Delivery for maximum selling- a Case Study on Go-food and Grab-food platform used by Anasuki Nuggets Business
E Pangestu, M Karmagatri, DP Alamsyah, NA Karim
Industrial Engineering & Operations Management (IEOM) 2021
Implementation of Customer Relationship Management in Small Laundry Business to Increase Customer Satisfaction
TF Yughni, M Karmagatri, D Kurnianingrum, NA Karim
Industrial Engineering & Operations Management (IEOM) 2021
The Effectiveness of Social Media Advertising to Increase Engagement in the Craft Business – Case Study of Instagram Advertising used in Creesa Craft
CA Husein, M Karmagatri, I Diryana, NA Karim
Industrial Engineering & Operations Management (IEOM) 2021
Factors Affecting Consumer Buying Decision of Flower Bouquet: A Case Study of Online Florist Business
I Buntojo, M Karmagatri, ID Utama, NA Karim
Proceedings of the International Conference on Industrial Engineering and … 2021
The Cultural Dimension of Entrepreneurial Leaders in Sundanese Society
M Karmagatri, H Hasan, A Chang
Proceedings of the International Conference on Industrial Engineering and … 2021
The Coffee Shop Customer perception of product acceptances and willingness to pay of organic coffee Beverages: A case study from small business NgoopiKopi
C Dewangga, M Karmagatri, M Rustine
Industrial Engineering & Operations Management (IEOM) 2021
Measuring the effectiveness of Healthy Values Brand Positioning Strategy: A Case Study of Healthy Bakery Café- Moose Bake Shop
J Shindarta, M Karmagatri, D Kurnianingrum
Industrial Engineering & Operations Management (IEOM) 2021
Sustainability Awareness and Attitude to Sustainability among Entrepreneurial Students: Cultural Analysis and Level Measurement
M Karmagatri, B Casteillo
Industrial Engineering & Operations Management (IEOM) 2021
Marketing Strategy for New Brand Fashion: A Case Study of Vamode Fashion Business
A Yolanda, V Halim, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
Create and Develop Italian Food Business Opportunities with a Taste of the Archipelago at Sayeat.co
A Reynaldi, MC Wijayanto, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
Business Development : Excity Business Analysis – Kpop Themed T- shirt
JD Foedarsono, SN Ekawati, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
Marketing Strategy Analysis on Daily Crafts Accessories
F Irene, N Devina, P Setiawan, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
Marketing Strategy to Introduce and Increase Sales of Korean Aesthetic Cake During the Pandemic: A Case Study of Small Cake business Hi Buy Keikeu
A Ichthus, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
Public’s Perceptions of Batik and How We Determine Marketing Strategy of Batik as Informal Attire
K Raihanum, TS Putri, BP Hidayatullah, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
Product Development Assessment to Measure The Accuracy in Realizing Customer Expectations
D Iskandar, K Kevin, R Darmawan, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
Competitive Advantage Strategy Implementation to Gain Customers Engagement and Brand Positioning
A Girsang, N Veri, R Tjandra, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 2021
The Role of Culture in Shaping Behavior of An Entrepreneurial Leader
M Karmagatri, H Hasan
Industrial Engineering & Operations Management (IEOM) 2021
Value Proposition Canvas Validation: Measuring Customer Satisfaction of Photography Business
K Setiwan, M Marceline, M Karmagatri
Proceedings of the International Conference on Industrial Engineering and … 2021
The Impact of Destination Attribute to Traveling Decision in New Normal
E Lusia, M Karmagatri, DP Alamsyah
Industrial Engineering & Operations Management (IEOM) 2021
Customer Behavior of Green Advertising: Confirmatory Factor Analysis
YU Doni Purnama Alamsyah1,a), Norfaridatul Akmaliah Othman2, Rudy Aryanto1 …
Advances in Science, Technology and Engineering Systems 6 (1), 833-841 6 2021
Understanding the digital payment services through user experience during the pandemic era
D Kurnianingrum, M Mulyani, M Luckieta
Industrial Engineering & Operations Management (IEOM), 5560-5568 2021
Digital Branding and Online Marketing Communication Strategy Optimization: A Case Study of A Small Hits Beverage Business
M Deborah, A Melinda, A Chang, M Karmagatri
Industrial Engineering & Operations Management (IEOM), 1011-1020 3 2021
Frozen Food Packaging And Innovation Product Design Addressing Customers Pains Point In Covid 19 Quarantine: A Case Study of Homemade Frozen Food
MF Arvianto, nada Piedita, M Karmagatri
PProceedings of the 11th Annual International Conference on Industrial … 1 2021
The Value Innovation Capabilities to Create Powerful Business Strategy: A Case Study on The High Business Performance of An Investment Business in Covid 19 Pandemic
JM Irvan, M Karmagatri
Industrial Engineering & Operations Management (IEOM) 1 2021
Product Development and Business Creation Opportunity During The Pandemic: A Case Study Of Le Misure – Indonesia Italian Fusion Food
A Alvin, M Karmagatri, R Aryanto
Proceedings of the International Conference on Industrial Engineering and … 2021
Traditional Food Business Surviving Strategy during the Covid-19 Pandemic in Indonesia: A Case Study of a Small Traditional food business-Pempek MINIAMPERA
KC Megawan, M Karmagatri, RS Bahri, E Lusia
Industrial Engineering & Operations Management (IEOM) 2 2021
TRANSFORMATIONAL LEADERSHIP: THE GROWTH OF COMMITMENT THROUGH THE INTEGRATION OF THE FOUR FACTORS (STUDY OF LEADERSHIP OF LOCAL GOVERNMENT OF CIMAHI)
I Jahidi, Rahmayanti, Mulyani
PalArch’s Journal of Archaeology of Egypt/Egyptology 18 (1), 681-690 2021
ROLE AND FUNCTION OF SOCIAL MEDIA FOR SMALL AND MEDIUM-SIZE ENTERPRISE (SMES) IN BANDUNG, INDONESIA
ID Utama, R Aryanto, Mulyani
PalArch’s Journal of Archaeology of Egypt/Egyptology 17 (7), 2407-2417 2 2020
Optimizing decision tree criteria for predicting COVID-19 mortality in South Korea dataset
ID Sudirman, R Aryanto, Mulyani.
Journal of Theoretical and Applied Information Technology 98 (15) 3 2020
A Study of Green Perceived Value as Mediation to Green Purchase Intention of Customer
A Alamsyah, D.P. , Chung, W.-Y.D. , Mulyani, , Luckieta, M. , Amran
Journal of Critical Reviews 7, 142-146 2020
Chinese Ethnic Perspective on the Confucius Values of Leadership in West Java Fuqing Organization.
Mulyani, CI Ratnapuri
Pertanika Journal of Social Sciences & Humanities 28 2 2020
Green customer behavior: mediation model of green purchase
DP Alamsyah, Y Udjaja, NA Othman, NRW Ibrahim
Int. J. Psychosoc. Rehabil. 24 (05), 2568-2577 10 2020
Digital Generation: Entrepreneurial Motivation of Generation Z in digital Era
Mulyani, T Inayati, R Aryanto
International Journal of Recent Technology and Engineering (IJRTE) 8 (4), 5376 2019
New Meeting Form in the Digital Working Environment Era
Mulyani, R Aryanto
International Journal of Innovative Technology and Exploring Engineering … 2019
Predicting Click-Through Rates using Data Mining Technique on Digital Advertisements
ID Sudirman, Mulyani, ID Utama
International Journal of Innovative Technology and Exploring Engineering … 2019
Understanding digital era through entrepreneurship readiness level
ID Utama, D Kurnianingrum, S Diryana, Mulyani
International Journal of Innovative Technology and Exploring Engineering … 2019
Designing value co-creation process in organic food product distribution system
M Tjhi, Mulyani
International Journal of Engineering and Advanced Technology (IJEAT) 9 (1), 3815 2019
Website User Interface of Marine Bio-Tourism Destination for Today Digital Environment
R Aryanto, Mulyani
International Journal of Innovative Technology and Exploring Engineering … 2019
Analisa Daya Saing Untuk Memahami Potensi Dari Dusun Wangun Sebagai Desa Wisata
D Kurnianingrum, M Mulyani, CI Ratnapuri
ISEI Economic Review 3 (2), 70-74 2019
Understanding Digital Consumer: Generation Z Online Shopping Prefences
Mulyani, R Aryanto, A Chang
International Journal of Recent Technology and Engineering (IJRTE) 8 (Issue … 3* 2019
Nilai-nilai Kepemimpinan Sunda: Definisi dan Model Konseptual
M Mulyani, CI Ratnapuri
Jurnal Manajemen dan Bisnis Indonesia 5 (Vol 5 No 3 (2018)) 5 2018
Model Kepemimpinan Etnis Tionghoa di Jawa Barat
Mulyani
Jurnal Manajemen 20 2016
Tim Virtual dan Faktor-Faktor yang Mempengaruhi Efektivitas Kerjasama dalam Tim Virtual
Mulyani
Buletin Bisnis & Manajemen 2 1 2016