Determinant factors for consumers’ intention in choosing a shopping center: An extended Theory of Planned Behavior approach
| Keyword | Behavioral Intentions; Shopping Centers; Structural Equation Modeling; Theory of Planned Behavior |
| Authors | Alegre Perez J.P., Prasetyo Y.T., Norona M.I., Young M.N., Fadil Persada S., Robielos R.A.C., Nadlifatin R. |
| satria.fadil@binus.ac.id | |
| Published Year | 2022 |
Abstract
Shopping centers play a significant role in consumers’ life cycle, from shopping to social and
recreational needs. With the growing business in the shopping center industry, the
researchers aimed to determine the factors affecting the consumers’ intention in choosing a
shopping center. This study utilized an extension of the Theory of Planned Behavior (TPB) with
service quality. A total of 317 respondents answered the online questionnaire. The
respondents mainly consisted of aged between 21 to 26 years old. The Structural Equation
Modeling (SEM) revealed that attitude toward behavior has the most significant effect in
predicting the consumers’ intention to choose a shopping center, followed by the service
quality and perceived behavioral control. Interestingly, the subjective norm was found not
significantly affect behavioral intentions. The findings of this study could serve as a theoretical
basis in enhancing consumers’ purchase intention, frequency of visits, and choosing the
shopping center’s attributes. © 2022 ACM.