{"id":612,"date":"2023-05-22T01:55:51","date_gmt":"2023-05-22T01:55:51","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/dkv\/?p=612"},"modified":"2026-01-22T06:17:45","modified_gmt":"2026-01-22T06:17:45","slug":"visual-branding-for-kinder-bright-school-by-maevy-andriani-halim","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/dkv\/2023\/05\/22\/visual-branding-for-kinder-bright-school-by-maevy-andriani-halim\/","title":{"rendered":"Visual Branding for &#8220;Kinder Bright School&#8221; by Maevy Andriani Halim"},"content":{"rendered":"<p style=\"text-align: center\"><strong>Visual Branding for &#8220;Kinder Bright School&#8221;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Kinder Bright School was just established in Malang City in March 2022 and the promotional media it has are also still limited. The problem is introducing the school to the wider community. The purpose of this research is to design more promotional media with a wider reach so that it can be known by the wider community and get more prospective students. Data collection methods are through observation, interviews, and literature study. The data were analyzed so as to form a creative strategy for this design, which is a children&#8217;s theme with a combination of colors that is applied to the media that has been determined. Based on the results of the research, the visual approach is favored by parents and children, and the promotional media that has been designed is also effective in expanding the reach of the target market, so as to increase the selling value of the school.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-617\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture2.jpg\" alt=\"\" width=\"276\" height=\"390\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture2.jpg 276w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture2-212x300.jpg 212w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-613\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture6.jpg\" alt=\"\" width=\"447\" height=\"316\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture6.jpg 447w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture6-300x212.jpg 300w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-618\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture3.jpg\" alt=\"\" width=\"324\" height=\"305\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture3.jpg 324w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture3-300x282.jpg 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-614\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture7.jpg\" alt=\"\" width=\"451\" height=\"319\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture7.jpg 451w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture7-300x212.jpg 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-615\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture8.jpg\" alt=\"\" width=\"486\" height=\"379\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture8.jpg 486w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture8-300x234.jpg 300w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture8-480x374.jpg 480w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-616\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture9.jpg\" alt=\"\" width=\"298\" height=\"499\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture9.jpg 298w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture9-179x300.jpg 179w\" sizes=\"auto, (max-width: 298px) 100vw, 298px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-619\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture4.jpg\" alt=\"\" width=\"502\" height=\"167\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture4.jpg 502w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture4-300x100.jpg 300w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture4-480x160.jpg 480w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-620\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture5.jpg\" alt=\"\" width=\"440\" height=\"321\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture5.jpg 440w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2023\/05\/Picture5-300x219.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual Branding for &#8220;Kinder Bright School&#8221; &nbsp; Kinder Bright School was just established in Malang City in March 2022 and the promotional media it has are also still limited. The problem is introducing the school to the wider community. The purpose of this research is to design more promotional media with a wider reach so [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-student-portofolio"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":3,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":1965,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/612\/revisions\/1965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media\/619"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}