{"id":2506,"date":"2026-09-30T04:29:00","date_gmt":"2026-09-30T04:29:00","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/dkv\/?p=2506"},"modified":"2026-09-30T04:29:00","modified_gmt":"2026-09-30T04:29:00","slug":"coffee-ground-cafe-identity-rebranding-by-timothy-elisa-putra","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/dkv\/2026\/09\/30\/coffee-ground-cafe-identity-rebranding-by-timothy-elisa-putra\/","title":{"rendered":"&#8220;Coffee Ground&#8221; Cafe Identity Rebranding by Timothy Elisa Putra"},"content":{"rendered":"<p>This undergraduate final project explores the strategic visual identity design for a contemporary commercial brand aimed at creating a welcoming and modern space for remote professionals. Through a comprehensive branding overview, the study highlights how core design elements, including iconic symbolism, letterform composition, and intentional color palettes, are meticulously crafted to align with the brand&#8217;s updated market positioning and audience engagement goals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2510 size-full\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-110803.png\" alt=\"\" width=\"1082\" height=\"767\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-110803.png 1082w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-110803-300x213.png 300w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-110803-1024x726.png 1024w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-110803-768x544.png 768w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-110803-480x340.png 480w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2532 size-full\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111717.png\" alt=\"\" width=\"1086\" height=\"767\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111717.png 1086w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111717-300x212.png 300w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111717-1024x723.png 1024w, 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https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111758-768x542.png 768w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111758-480x339.png 480w\" sizes=\"auto, (max-width: 1086px) 100vw, 1086px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2530 size-full\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111839.png\" alt=\"\" width=\"1086\" height=\"767\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111839.png 1086w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111839-300x212.png 300w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-111839-1024x723.png 1024w, 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https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-112313-768x542.png 768w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-112313-480x339.png 480w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2521 size-full\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-112349.png\" alt=\"\" width=\"1072\" height=\"761\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-112349.png 1072w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-112349-300x213.png 300w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2026\/09\/Screenshot-2026-09-30-112349-1024x727.png 1024w, 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Through a comprehensive branding overview, the study highlights how core design elements, including iconic symbolism, letterform composition, and intentional color palettes, are meticulously crafted to align with the brand&#8217;s [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":2508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-portofolio"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/2506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/comments?post=2506"}],"version-history":[{"count":3,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/2506\/revisions"}],"predecessor-version":[{"id":2539,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/2506\/revisions\/2539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media\/2508"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media?parent=2506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/categories?post=2506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/tags?post=2506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}