{"id":2467,"date":"2026-09-30T03:56:29","date_gmt":"2026-09-30T03:56:29","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/dkv\/?p=2467"},"modified":"2026-09-30T03:57:12","modified_gmt":"2026-09-30T03:57:12","slug":"kopi-racut-street-coffee-rebranding-by-davira-aurelly-agus-putri","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/dkv\/2026\/09\/30\/kopi-racut-street-coffee-rebranding-by-davira-aurelly-agus-putri\/","title":{"rendered":"“Kopi Racut” Street Coffee Rebranding by Davira Aurelly Agus Putri"},"content":{"rendered":"

This project focuses on developing a comprehensive brand identity for Kopi Racut, a street coffee vendor based in Malang that operates on a slowbar concept. Unlike traditional fast-served street coffee setups, Kopi Racut highlights manual brewing methods, precision, and authentic barista-to-customer interaction to establish a unique brand presence in a competitive market. The project outlines a strategic visual framework designed to elevate the business’s market appeal and support its long-term objective of expanding into a dedicated coffee shop.<\/p>\n

The brand identity system utilizes a warm, earthy color palette of brown, yellow, black, and white to represent natural coffee elements and process-driven craftsmanship. The design highlights a custom logo featuring a Rok Presso machine icon to symbolize manual extraction, paired with the slogan “Setiap Seduhan Ada Cerita”<\/i>. These visual guidelines are applied across operational mockups, including hot and ice cup packaging, barista aprons and t-shirts, promotional banners, menu designs, and roadside signage.<\/p>\n

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This project focuses on developing a comprehensive brand identity for Kopi Racut, a street coffee vendor based in Malang that operates on a slowbar concept. Unlike traditional fast-served street coffee setups, Kopi Racut highlights manual brewing methods, precision, and authentic barista-to-customer interaction to establish a unique brand presence in a competitive market. The project outlines […]<\/p>\n","protected":false},"author":47,"featured_media":2471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-portofolio"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/2467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/comments?post=2467"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/2467\/revisions"}],"predecessor-version":[{"id":2505,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/2467\/revisions\/2505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media\/2471"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media?parent=2467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/categories?post=2467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/tags?post=2467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}