{"id":1591,"date":"2025-03-29T03:24:48","date_gmt":"2025-03-29T03:24:48","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/dkv\/?p=1591"},"modified":"2025-04-29T03:31:56","modified_gmt":"2025-04-29T03:31:56","slug":"visual-branding-overview-2","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/dkv\/2025\/03\/29\/visual-branding-overview-2\/","title":{"rendered":"Visual Branding Overview"},"content":{"rendered":"

What is Visual Branding?<\/strong> Well visual branding is a series of visual elements that include an
\nimage, message, taste, etc. designed as a brand identity so that it can be recognised by its target
\nmarket. In visual branding itself, there are several types of element components, including logos,
\ncolours, illustrations, photography, typography, etc. All these elements are put together as a series
\nof forms that can convey the vision and mission of a brand to the target market or audience. Visual
\nbranding is very important in terms of building an image in the eyes of the audience so that the
\naudience can feel how the perception of a brand is even to remember it.<\/p>\n

The Basic of Visual Branding<\/strong>
\nVisual branding was created to give each brand a unique identity. The point is that the audience
\ncan recognise, understand and even stick in their minds about the brand that we are trading. This
\nis a business competition that can be considered very creative, therefore let’s review the
\ncomponents contained in visual branding, among others:
\n1. Logo:<\/strong> A graphic design representation of a brand that is the key and centrepiece of a visual
\nidentity.
\n2. Colour:<\/strong> A colour palette that reflects the values and feelings that the brand wants to
\nhighlight with the aim of influencing the audience’s emotional bond.
\n3. Typography:<\/strong> Typeface or font style that is combined to create a brand’s communication
\nstyle in order to better convey its purpose to the audience.
\n4. Visual Elements:<\/strong> Design elements that function as logo supporters such as illustrations and
\nsupergraphics.
\n5. Photography:<\/strong> Images that represent the visual identity and application of a design element
\non a specific object to support the brand identity.<\/p>\n

Visual Branding Theory<\/strong>
\nActually in visual branding design there are several stages that make a visual identity effective. Of
\ncourse in the process of prioritising the Design Thinking method, this is very important especially
\nin understanding the wishes of the audience, especially in the application of the product later when
\nin the refinement stage. Visual branding must also have the impression of Simplicity so that the
\nlogo or visual element is simple enough so that it can be easily recognised, then consistency is key
\nbecause visual elements must be applied consistently not changing in order to leave a memory for
\nthe audience. Not only that, uniqueness and even relevance and flexibility need to be applied so
\nthat the design can highlight the uniqueness and relevance to the field, especially flexible in use in
\nvarious media and other design platforms.<\/p>\n

Improper Visual Branding<\/strong>
\nIn fact, we still often encounter visual branding that is not appropriate or even careless, causing
\nthe wrong meaning and arguably ambiguous. This often happens especially in the logos of
\ncompanies that are still pioneering so they don’t know about the standards and basic principles of
\nvisual branding itself, here are some examples:<\/p>\n

\"\"<\/p>\n

Some of the logo designs listed above are designs that fail miserably. The design above can be
\ndeclared a total failure because it can cause misperceptions in the audience. The designs that exist
\nand have been created are ambiguous or have other meanings and intentions so that someone can
\nmisunderstand. By paying attention to the vision and mission to the needs of the audience, we
\nshould be able to create a more proper and good logo that does not cause misunderstanding. An
\neffective and targeted logo will increase someone’s interest and understanding of the brand.
\nIn determining the selection of the basic design of a brand identity, we must be careful because we
\nmust not be mistaken and even deviate from the existing goals and objectives. A logo that is too
\ncomplicated and does not show the meaning of a brand’s identity is a bad logo as a visual branding.
\nIf you look at local businesses in Indonesia, especially if in Malang, currently there are many local
\nMSMEs that have a business idea and even a good product vision and mission. However, at this
\ntime the reality is that they all do not necessarily have good visual branding to be known by all
\ncircles, most of these small businesses only display the title or name of the maker of the item but
\ndo not show what products they actually want to offer. This is really unfortunate due to the habits
\nof entrepreneurs who want the logo to be simple and not complicated, especially the lack of
\neducation about visual branding.<\/p>\n

\"\"<\/p>\n

One example of this is that it only focuses on writing the name without any visuals that represent
\nwhat products are actually offered. It is better if the visual branding of small entrepreneurs is
\naddressed so that it is more fit for purpose and directed. Identity harmony is very important to
\nbuild a good and correct visual branding.<\/p>\n

Proper Visual Branding<\/strong>
\nWell, now that you know how bad visual branding looks like, it’s time to know how visual branding
\nshould look like and is suitable for the audience. The following are examples of visual branding
\nthat can be said to be good and give a memorable impression to the audience:<\/p>\n

\"\"<\/p>\n

From this logo, it is clear that the business run in the form of F&B with a focus on coffee shops
\nnamed \u2018Roketto\u2019 this caf\u00e9 has succeeded in showing its identity through coffee beans as the main
\nmenu that is traded like a variety of processed coffee and also the rocket symbol to represent the
\nname Roketto itself. The audience who is their target market will be interested and know what this
\ncaf\u00e9 is selling for them.<\/p>\n

Evaluations<\/strong>
\nFinally, a visual branding must prioritise the uniqueness that represents each brand. The design
\nelements used must be relevant and consistent so as not to create a design that changes and can be
\nremembered by the public.<\/p>\n

Visual Branding Conclusion<\/strong>
\nVisual branding is a key component that can determine the success of a business. By applying the
\nDesign Thinking method and the right design principles, a brand will come into existence with a
\nstrong identity in the market, memorable, and most importantly in accordance with the wishes of
\nthe intended audience. Reflecting on the logo of caf\u00e9 Roketto shows how carefully designed visual
\nelements can provide a difference through the uniqueness offered from a variety of brand competition in today’s competitive market. The point is that the right visual branding is the key to
\nthe success of a business that can run and continue to grow and compete in their respective markets.
\nThe final word from me is that visual branding is key and needs to be applied not only to a brand
\nor brand that you want to create but also to yourself because someone always judges through what
\nthey see and feel the first time they meet.<\/p>\n

Reference<\/strong>
\n\u2022 Wheeler, Alina. Designing Brand Identity. 2021
\n\u2022 Instagram Roketto Coffee & Co
\n\u2022 UD. Berkah Jaya Bu Tunik Kerajinan Tangan, Malang, Jawa Timur<\/p>\n","protected":false},"excerpt":{"rendered":"

What is Visual Branding? Well visual branding is a series of visual elements that include an image, message, taste, etc. designed as a brand identity so that it can be recognised by its target market. In visual branding itself, there are several types of element components, including logos, colours, illustrations, photography, typography, etc. All these […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"predecessor-version":[{"id":1595,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/1591\/revisions\/1595"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}