{"id":1077,"date":"2024-08-04T13:18:09","date_gmt":"2024-08-04T13:18:09","guid":{"rendered":"https:\/\/binus.ac.id\/malang\/dkv\/?p=1077"},"modified":"2024-12-04T06:53:43","modified_gmt":"2024-12-04T06:53:43","slug":"visual-branding-review-cak-khoirus","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/malang\/dkv\/2024\/08\/04\/visual-branding-review-cak-khoirus\/","title":{"rendered":"Visual Branding Review \u201cCak Khoirus&#8221;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1082\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2024\/12\/1.jpg\" alt=\"\" width=\"354\" height=\"274\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2024\/12\/1.jpg 354w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2024\/12\/1-300x232.jpg 300w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/p>\n<p><strong>Visual Branding<\/strong><\/p>\n<p>Visual branding is the practice of crafting a distinctive and consistent visual identity that embodies a brand\u2019s core values, unique personality, and offerings. It serves as the foundation for how a brand<br \/>\npresents itself visually to the world, ensuring it stands out and resonates with its target audience. This process involves strategically combining design elements such as typography, color palettes, graphic motifs, and imagery to create a cohesive and memorable representation of the brand.<\/p>\n<p><strong>Cak Khoirus <\/strong><\/p>\n<p>Cak Khoirus is one of the popular warung lalapan and seafood dishes in Malang and is always busy<br \/>\nwith visitors. However, the lack of a specific impression left by the Cak Khoirus visual branding and<br \/>\nsocial media design is not leaving an intriguing impression to the customers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Logo<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1083\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2024\/12\/1-1.jpg\" alt=\"\" width=\"286\" height=\"274\" \/><\/p>\n<p>What makes great logos is that they\u2019re relevant to the markets their companies target. More importantly, they clearly communicate a brand\u2019s personality and identity. A primary component is the use of colors in your logo, which can trigger different emotions and show your brand\u2019s personality to consumers.<br \/>\nThe advantage of the Cak Khoirus logo is giving approachable and friendly design, which resonates<br \/>\nwell with its target audience. This positive attribute helps establish a sense of connection and relatability, making the brand appear inviting.<br \/>\nHowever, a significant disadvantage of the logo is its lack of flexibility and overall effectiveness. Upon closer evaluation against the principles of effective logo design, the Cak Khoirus logo incorporates overly complex and numerous loud visual elements. This complexity detracts from its<br \/>\nability to function efficiently across various applications and mediums, as a good logo typically<br \/>\nprioritizes simplicity, clarity, and adaptability. Furthermore, the design may not immediately be<br \/>\nrecognised as a traditional logo to some viewers, which could hinder brand recognition and<br \/>\nmemorability<\/p>\n<p><strong>Social Media<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1086\" src=\"http:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2024\/12\/1-2.jpg\" alt=\"\" width=\"258\" height=\"315\" srcset=\"https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2024\/12\/1-2.jpg 258w, https:\/\/binus.ac.id\/malang\/dkv\/wp-content\/uploads\/sites\/9\/2024\/12\/1-2-246x300.jpg 246w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/p>\n<p>Another noticeable issue is their social media presence, which appears disorganized and inconsistent. The lack of a cohesive theme or distinct visual identity makes an unappealing<br \/>\nlook across their platforms. Also inconsistent design quality which varies significantly from<br \/>\npost to post, further weakening the brand&#8217;s image. Without a uniform style or structured<br \/>\napproach, their social media fails to establish a strong and recognizable brand persona, which<br \/>\nis essential for engaging and retaining an audience.<\/p>\n<p>This disarray is particularly unfortunate given the tremendous marketing potential of social<br \/>\nmedia. Platforms like Instagram offer powerful tools for connecting with target audiences,<br \/>\nbuilding relationships, and fostering brand loyalty. However, by neglecting to create an<br \/>\nattractive and consistent presence, they are missing valuable opportunities to captivate their<br \/>\naudience and effectively communicate their brand message.<\/p>\n<p>reference :<br \/>\nhttps:\/\/www.tailorbrands.com\/logo-maker\/what-makes-a-good-logo#:~:text=The%20first%20<br \/>\nquality%20great%20logos,your%20brand%27s%20personality%20to%20consumers.<\/p>\n<p>&#8220;The Importance of Visual Branding in Marketing&#8221; by 99designs: https:\/\/99designs.com<\/p>\n<p>Calista Patricia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual Branding Visual branding is the practice of crafting a distinctive and consistent visual identity that embodies a brand\u2019s core values, unique personality, and offerings. It serves as the foundation for how a brand presents itself visually to the world, ensuring it stands out and resonates with its target audience. This process involves strategically combining [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":1281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"predecessor-version":[{"id":1087,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/posts\/1077\/revisions\/1087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media\/1281"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/malang\/dkv\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}