{"id":2804,"date":"2026-04-15T13:45:40","date_gmt":"2026-04-15T06:45:40","guid":{"rendered":"https:\/\/binus.ac.id\/kemanggisan\/?post_type=product&#038;p=2804"},"modified":"2026-04-17T14:01:24","modified_gmt":"2026-04-17T07:01:24","slug":"inovasi-packaging-interaktif-berbasis-ar-oleh-mahasiswa-dkv-creative-advertising-binus-university","status":"publish","type":"product","link":"https:\/\/binus.ac.id\/kemanggisan\/product\/inovasi-packaging-interaktif-berbasis-ar-oleh-mahasiswa-dkv-creative-advertising-binus-university\/","title":{"rendered":"Inovasi Packaging Interaktif Berbasis AR oleh Mahasiswa DKV Creative Advertising BINUS University"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2805 aligncenter\" src=\"https:\/\/binus.ac.id\/kemanggisan\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-15-134449.png\" alt=\"\" width=\"468\" height=\"351\" srcset=\"https:\/\/binus.ac.id\/kemanggisan\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-15-134449.png 468w, https:\/\/binus.ac.id\/kemanggisan\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-15-134449-300x225.png 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Perkembangan teknologi digital mendorong perubahan dalam cara brand berinteraksi dengan konsumen, termasuk dalam desain kemasan produk. Tidak lagi hanya berfungsi sebagai pelindung atau identitas visual, kemasan kini berkembang menjadi media komunikasi yang interaktif. Menjawab tren tersebut, mahasiswa Desain Komunikasi Visual (DKV) Creative Advertising BINUS University menghadirkan inovasi berupa packaging makanan dan minuman berbasis Augmented Reality (AR) yang mampu menampilkan pengalaman digital ketika dipindai menggunakan perangkat tertentu. spion, dan klakson menjadi elemen penting dalam menunjang keselamatan berkendara. Desain ergonomis yang disesuaikan dengan data antropometri pengguna juga menunjukkan bahwa inovasi ini mempertimbangkan aspek kenyamanan secara menyeluruh.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Dari sisi desain, mahasiswa tidak hanya berfokus pada tampilan visual kemasan, tetapi juga bagaimana elemen grafis dapat terintegrasi dengan teknologi AR secara optimal. Proses perancangan melibatkan pengembangan konsep kreatif, desain visual, hingga implementasi teknologi yang mendukung interaktivitas tersebut. Hal ini menunjukkan bagaimana mahasiswa DKV Creative Advertising mampu menggabungkan kreativitas dengan pemanfaatan teknologi digital dalam konteks komunikasi pemasaran.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2806 aligncenter\" src=\"https:\/\/binus.ac.id\/kemanggisan\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-15-134515.png\" alt=\"\" width=\"469\" height=\"350\" srcset=\"https:\/\/binus.ac.id\/kemanggisan\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-15-134515.png 469w, https:\/\/binus.ac.id\/kemanggisan\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-15-134515-300x224.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pengembangan packaging berbasis AR ini juga mencerminkan pendekatan pembelajaran yang diterapkan di BINUS University, di mana mahasiswa didorong untuk menghasilkan karya yang relevan dengan kebutuhan industri kreatif saat ini. Dengan mengangkat isu pengalaman konsumen (<\/span><i><span style=\"font-weight: 400\">user experience<\/span><\/i><span style=\"font-weight: 400\">), mahasiswa belajar memahami bagaimana teknologi dapat digunakan untuk memperkuat pesan brand serta meningkatkan keterlibatan audiens secara lebih inovatif.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pendekatan pembelajaran di DKV Creative Advertising BINUS University memberikan ruang bagi mahasiswa untuk mengeksplorasi berbagai kemungkinan dalam dunia desain dan teknologi. Melalui pengembangan ide yang inovatif dan relevan, mahasiswa dapat menciptakan karya yang tidak hanya menarik secara visual, tetapi juga memiliki nilai pengalaman yang lebih luas dalam konteks komunikasi modern.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">#binuskemanggisan_jakarta<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">#<\/span><span style=\"font-weight: 400\">BINUSAnggrek<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">#B<\/span><span style=\"font-weight: 400\">inusJakarta<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">#DKVCreativeAdverstising<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">#AugementedReality<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">#Inovasi<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">-MC-<\/span><\/p>\n","protected":false},"featured_media":2806,"template":"","class_list":["post-2804","product","type-product","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inovasi Packaging Interaktif Berbasis AR oleh Mahasiswa DKV Creative Advertising BINUS University - BINUS @Kemanggisan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/kemanggisan\/product\/inovasi-packaging-interaktif-berbasis-ar-oleh-mahasiswa-dkv-creative-advertising-binus-university\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inovasi Packaging Interaktif Berbasis AR oleh Mahasiswa DKV Creative Advertising BINUS University - BINUS @Kemanggisan\" \/>\n<meta property=\"og:description\" content=\"Perkembangan teknologi digital mendorong perubahan dalam cara brand berinteraksi dengan konsumen, termasuk dalam desain kemasan produk. 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