In the Pursuit of Passion for Music in Jakarta – The Story of the Hip-Hop Artist NAYAKA

Ariel Nayaka, 24, is one of Indonesia’s rising hip-hop
stars, charting out the future of this genre in the
Indonesia’s capital. He endorses the pursuit of passion
with positive thinking and community building.

Why hip-hop?

I grew up with music and have been drawn to it. I learned to play guitar, drums, I did vocals, I wrote lyrics and music. I started rapping in high school being influenced by artists such as Jay-Z.

Today, Indonesian rappers have a community with the aim to bring the hip-hop scene into Indonesian pop culture. I work closely with my band, The Blue Room Boys in this effort.

Do you feel accepted here in Indonesia?

I have spent some time in the U.S. and have noticed that in Indonesia, we are very concerned with being polite. Behind the bouncy music that draws people to the dance floor, hip-hop is quite forthright. I sometimes feel that Indonesian audiences are
not always ready for this.

However, Indonesians are very open to the West in their music taste, so I anticipate a positive future for hip-hop in Jakarta.

What is your message?

I really think positivity and co-creation are important. In my music projects, I do my best to find the right team and have a good time. I have done several collaborative projects so far with artists in Indonesia and overseas.

The project Decide with the leading composer in Indonesia, Dipha Barus, peaked for
a while on New York radio. Right now, I work closely with several friends I met during my studies at BINUS University. My teachers there have taught us to follow our passion, and this is the message we are trying to spread as The Blue Room Boys.

Where can we hear your music live?

I participated in Jakarta’s popular summer festival – We the Fest. I perform with my band The Blue Room Boys every Wednesday evening at Park 19 in Kemang. We do R&B cover
songs and play our own hip-hop pieces.


Hear NAYAKA’s music here.

BINUS Global

BINUS Global

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