Title
USER EXPERIENCE ANALYSIS OF KOMUNAL APPS USING UTAUT METHOD
Category
Software & Algorithm
Description
The rapid growth of MSMEs has encouraged PT Komunal Financial Indonesia to participate in connecting the needs of access to capital by developing Komunal applications. It is created to connect MSME owners and investors. The aim of this study is to evaluate aspects of the user experience in Komunal applications. In this study, researchers used the UTAUT method. This method is aimed at explaining the user's intentions in using the information system and the behavior of its subsequent use. Furthermore, the study was conducted by distributing questionnaires to Komunal application users. The results of the questionnaire collection were then processed using the SmartPLS application in order to find out the values of the tests conducted including reliability tests and discriminant tests. Based on the model that has been made, the HTMT value of Effort Expectancy aspect to Performance Expectancy with a value of 0.908, Performance Expectancy to Facilitating Condition with a value of 0.929, and the aspect of Social Influence to Behavioral Intention with a value of 0.907. Because the HTMT value should be below 0.9, prove that the user interface of the Komunal application needs improvement. Recommendations for improving the user interface for the three relationships between these variables are given to improve the user experience on the Komunal application.
Contact Us
-