The first segment is called The Functional Shoppers,
because the main characteristic of this segment is that they prioritize rational functions in shopping activities.

The second segment formed is called The Credibility-
Matter Shoppers, because the main characteristic of this
segment is because they want to find a source or place of shopping that has good credibility and credibility from a brand, which in this study is an e-commerce, in their
shopping activities.

The last segment formed is The Money-Dietary
Shoppers because the main characteristic of this segment is opportunism, where they will take advantage of opportunities that are considered to benefit them as well as possible.