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BINUS 38th
Peer-to-peer Landing User Segmentation in Millennial Generation
Title Peer-to-peer Landing User Segmentation in Millennial Generation
Category Concept & Formula
Artist(s) - Annetta Gunawan, S.E., M.M.
- VANESHA
Description

Peer-to-peer lending is marketplace where it brings lender and borrower into one place. Peer-to-peer lending is interesting option for millennials to invest because of the easy and fast process. While in fact, millennials in Jakarta have different kinds of priority and behavior towards investing.

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