Fly-by-Style segment: consists of millennial generation passengers who can be said to be more frequent and understand more about airlines. Millennials in this segment tend to prioritize their comfort and desires over monetary factors. The factors that become the main value are Facilities, Aircraft, Distance & Time, Schedule & Destination, People, Reputation, and Personal Experience.

Fly-for-Value Segment: For those in this segment, the monetary factor is the most crucial thing. The factors that become the main value are Promotion, Value for Money, Add-Ons, In-flight Ambience, Loyalty Programs, and External Influencers.