{"id":8010,"date":"2026-07-14T10:30:21","date_gmt":"2026-07-14T03:30:21","guid":{"rendered":"https:\/\/binus.ac.id\/entrepreneur\/?p=8010"},"modified":"2026-07-14T10:33:23","modified_gmt":"2026-07-14T03:33:23","slug":"buzzie-book","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/entrepreneur\/2026\/07\/14\/buzzie-book\/","title":{"rendered":"Buzzie Book"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8011\" src=\"http:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-13-152713.png\" alt=\"\" width=\"702\" height=\"155\" srcset=\"https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-13-152713.png 1117w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-13-152713-640x142.png 640w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-13-152713-480x106.png 480w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-13-152713-768x170.png 768w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-13-152713-1024x226.png 1024w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/p>\n<p>Buzzie Book merupakan mainan edukatif interaktif untuk anak usia 2\u20135 tahun yang dirancang untuk membantu<br \/>\nmengurangi screen time serta menjaga anak tetap sibuk. Produk ini menghadirkan berbagai aktivitas edukatif<br \/>\ndalam satu buku yang dapat melatih motorik halus, fokus, sensorik, dan problem solving anak. Dengan desain yang<br \/>\npraktis, aman, dan mudah dibawa, Buzzie Book cocok digunakan di rumah, tempat umum, PAUD, TK, maupun daycare<br \/>\nsebagai media bermain sekaligus belajar bagi anak.<\/p>\n<p><strong>Our Market<\/strong><\/p>\n<p>TAM<br \/>\nRp35 Miliar\/Tahun<\/p>\n<p>SAM<br \/>\nRp7 Miliar\/Tahun<\/p>\n<p>SOM<br \/>\nRp350 Juta\/Tahun<\/p>\n<p>Target: 1000 Pelanggan<br \/>\nHarga: Rp350.000,00<\/p>\n<p><strong>Our Business Model Canvas (BMC)<\/strong><\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><strong><span class=\"selectable-text copyable-text xkrh14z\">Key Partnerships<\/span><\/strong><\/p>\n<ul>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Supplier bahan produk (board, aksesoris edukatif, cat\/bahan finishing)<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Platform penjualan (marketplace, social media)<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Partner logistik (JNE, J&amp;T)<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Partner promosi (mom\/parenting influencer, komunitas parenting)<\/span><\/li>\n<\/ul>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><strong><span class=\"selectable-text copyable-text xkrh14z\">Key Activities<\/span><\/strong><\/p>\n<ul>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Product design &amp; development: mendesain dan menyesuaikan Busy Book.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Produksi: pembuatan box dan komponen.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Marketing &amp; branding: promosi produk.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Sales &amp; distribution: memproses pesanan.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Customer relationship: mengumpulkan feedback.<\/span><\/li>\n<\/ul>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><strong><span class=\"selectable-text copyable-text xkrh14z\">Key Resources<\/span><\/strong><\/p>\n<ul>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Physical Resources: bahan baku (kayu\/plastik), alat produksi, dan kemasan.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Intellectual Resources: desain produk, konsep edukatif, dan brand (Buzziebook).<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Human Resources: desainer produk, tenaga produksi, dan tim pemasaran yang dilakukan oleh pemilik usaha.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Financial Resources: modal dari CEO, alat sederhana, dan pembuatan prototype.<\/span><\/li>\n<\/ul>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><strong><span class=\"selectable-text copyable-text xkrh14z\">Value Propositions<\/span><\/strong><\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Buzzie Book adalah mainan edukatif untuk anak usia 2\u20135 tahun yang dirancang untuk mengurangi screen time, serta menjaga anak tetap sibuk dan tidak rewel saat berada di tempat umum, ruang tunggu, maupun aktivitas sehari-hari, sehingga orang tua tidak perlu bergantung pada gadget sebagai hiburan.<\/span><\/p>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Nilai utama yang ditawarkan:<\/span><\/p>\n<ul>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Travel-friendly \u2192 Praktis dibawa saat perjalanan jauh.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Multi-activity \u2192 Banyak permainan dalam satu produk sehingga anak tidak cepat bosan.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Safe for kids \u2192 Tanpa perintilan lepas dan material aman.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Reduce screen time \u2192 Alternatif hiburan tanpa gadget.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Fun &amp; educational \u2192 Melatih motorik, warna, bentuk, dan fokus anak.<\/span><\/li>\n<\/ul>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><strong><span class=\"selectable-text copyable-text xkrh14z\">Customer Relationships<\/span><\/strong><\/p>\n<ul>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Customer Feedback &amp; Review: mengumpulkan feedback dari orang tua untuk meningkatkan kualitas produk.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Memberikan layanan bantuan jika ada bagian produk yang rusak atau hilang karena kesalahan produksi (garansi).<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Memberikan panduan atau tips kepada orang tua tentang cara menggunakan Buzzie Book.<\/span><\/li>\n<\/ul>\n<p class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><strong><span class=\"selectable-text copyable-text xkrh14z\">Customer Segments<\/span><\/strong><\/p>\n<ul>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Demografis: Ditujukan kepada anak usia 2\u20135 tahun dengan pembeli utama orang tua berpenghasilan \u2265 8 juta. Mencakup terapis anak dan pembeli hadiah yang mencari produk edukatif untuk mendukung perkembangan anak.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Psikografis: Ditujukan untuk orang tua yang aktif mencari kegiatan bermain yang bermanfaat bagi perkembangan anak.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Geografis: Ditujukan kepada keluarga yang tinggal di daerah perkotaan atau semi-perkotaan di Indonesia.<\/span><\/li>\n<li class=\"selectable-text copyable-text x15bjb6t x1n2onr6\"><span class=\"selectable-text copyable-text xkrh14z\">Perilaku: Produk digunakan sebagai media bermain dan belajar sekaligus mengurangi penggunaan layar pada anak.<\/span><\/li>\n<\/ul>\n<p><strong>Cost Structure<\/strong><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"86\" data-end=\"100\"><strong data-start=\"86\" data-end=\"100\">Fixed Cost<\/strong><\/p>\n<ul data-start=\"101\" data-end=\"145\">\n<li data-section-id=\"b48c6d\" data-start=\"101\" data-end=\"120\">Biaya Operasional<\/li>\n<li data-section-id=\"1nckgw0\" data-start=\"121\" data-end=\"132\">Biaya SDM<\/li>\n<li data-section-id=\"14p5zvm\" data-start=\"133\" data-end=\"145\">Biaya Alat<\/li>\n<\/ul>\n<p data-start=\"37\" data-end=\"54\"><strong data-start=\"37\" data-end=\"54\">Variable Cost<\/strong><\/p>\n<ul data-start=\"55\" data-end=\"160\">\n<li data-section-id=\"18rbb3h\" data-start=\"55\" data-end=\"87\">Bahan Baku dan Komponen Mainan<\/li>\n<li data-section-id=\"9rp8k7\" data-start=\"88\" data-end=\"104\">Biaya Produksi<\/li>\n<li data-section-id=\"1tjexl8\" data-start=\"105\" data-end=\"122\">Biaya Pemasaran<\/li>\n<li data-section-id=\"1j4a7yr\" data-start=\"123\" data-end=\"141\">Biaya Pengemasan<\/li>\n<li data-section-id=\"1o8ku3q\" data-start=\"142\" data-end=\"160\">Biaya Distribusi<\/li>\n<\/ul>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"27\" data-end=\"39\"><strong data-start=\"27\" data-end=\"39\">Channels<\/strong><\/p>\n<ul data-start=\"40\" data-end=\"206\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-section-id=\"zo4ipj\" data-start=\"40\" data-end=\"72\">Instagram: <strong data-start=\"53\" data-end=\"72\">@Playwithbuzzie<\/strong><\/li>\n<li data-section-id=\"161y8j1\" data-start=\"73\" data-end=\"141\">Word of Mouth <em data-start=\"89\" data-end=\"141\">(Rekomendasi dari orang tua ke orang tua lainnya).<\/em><\/li>\n<li data-section-id=\"7fq2kv\" data-start=\"142\" data-end=\"206\" data-is-last-node=\"\">Parenting Communities <em data-start=\"166\" data-end=\"206\" data-is-last-node=\"\">(Promosi melalui komunitas parenting).<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Anggota Kelompok :<\/strong><\/p>\n<ol>\n<li data-section-id=\"go85mc\" data-start=\"0\" data-end=\"88\"><strong data-start=\"3\" data-end=\"29\" data-is-only-node=\"\">Mayla Rakkhita Evandra<\/strong> (<strong data-start=\"36\" data-end=\"50\">2802411430<\/strong> \u2013 <strong data-start=\"53\" data-end=\"86\">CEO)<\/strong><\/li>\n<li data-section-id=\"5a4xnu\" data-start=\"89\" data-end=\"171\"><strong data-start=\"92\" data-end=\"112\" data-is-only-node=\"\">Fahad Numa Asael<\/strong><span data-start=\"92\" data-end=\"112\" data-is-only-node=\"\"> (<\/span><strong data-start=\"119\" data-end=\"133\">2802398630<\/strong> \u2013 <strong data-start=\"136\" data-end=\"169\">CFO)\u00a0<\/strong><\/li>\n<li data-section-id=\"1iy2mb9\" data-start=\"172\" data-end=\"250\"><strong data-start=\"175\" data-end=\"191\" data-is-only-node=\"\">Levina Herli<\/strong>\u00a0 (<strong data-start=\"198\" data-end=\"212\">2802401360<\/strong> \u2013 <strong data-start=\"215\" data-end=\"248\">COO)<\/strong><\/li>\n<li data-section-id=\"1xilsxt\" data-start=\"251\" data-end=\"339\"><strong data-start=\"254\" data-end=\"279\" data-is-only-node=\"\">Cynthia Rachel Winata<\/strong> (<strong data-start=\"286\" data-end=\"300\">2802398896<\/strong> \u2013 <strong data-start=\"303\" data-end=\"337\">CTO)<\/strong><\/li>\n<li data-section-id=\"iwfd2r\" data-start=\"340\" data-end=\"415\" data-is-last-node=\"\"><strong data-start=\"343\" data-end=\"358\" data-is-only-node=\"\">Megan Salim<\/strong> (<strong data-start=\"365\" data-end=\"379\">2802432214<\/strong> \u2013 <strong data-start=\"382\" data-end=\"415\" data-is-last-node=\"\">CMO)<\/strong><\/li>\n<\/ol>\n<p><strong>Dosen Pengampu:<\/strong>\u00a0Ary Wijayati Kusumaningtyas, S.Si., M.M.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buzzie Book merupakan mainan edukatif interaktif untuk anak usia 2\u20135 tahun yang dirancang untuk membantu mengurangi screen time serta menjaga anak tetap sibuk. Produk ini menghadirkan berbagai aktivitas edukatif dalam satu buku yang dapat melatih motorik halus, fokus, sensorik, dan problem solving anak. Dengan desain yang praktis, aman, dan mudah dibawa, Buzzie Book cocok digunakan [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/8010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/comments?post=8010"}],"version-history":[{"count":2,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/8010\/revisions"}],"predecessor-version":[{"id":8014,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/8010\/revisions\/8014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media\/8015"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media?parent=8010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/categories?post=8010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/tags?post=8010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}