{"id":7820,"date":"2026-01-09T12:13:38","date_gmt":"2026-01-09T05:13:38","guid":{"rendered":"https:\/\/binus.ac.id\/entrepreneur\/?p=7820"},"modified":"2026-01-09T12:13:38","modified_gmt":"2026-01-09T05:13:38","slug":"koya","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/entrepreneur\/2026\/01\/09\/koya\/","title":{"rendered":"Koya"},"content":{"rendered":"<p><strong>Dosen : Roni Heryatno, S.E., MM<\/strong><\/p>\n<p><strong>Product &amp; Benefits<\/strong><\/p>\n<p>We offer System as a Service that provides users the ability to give reviews on restaurants &amp; foods and integrates the ability to connect with people via their own custom profiles that shows their past reviews and favorite restaurants.<\/p>\n<p>We offer more accurate Data restaurant compared to our competitors, the ability to connect with other people who has the same taste as you, and the ability to<\/p>\n<p><strong>Market Validation Reflection<\/strong><\/p>\n<p><strong>Introduction<\/strong><\/p>\n<p>KOYA, is a web based app that offers a new way to write restaurants &amp; food reviews that also integrates basic features of social media.<\/p>\n<p><strong>Target Audience<\/strong><\/p>\n<p>KOYA\u2019s Target Audience are primarily Gen-Z and those who are interested in culinary exploration. Koya is made for those who wants to discover new restaurants while engaging and meeting new people along the way.<\/p>\n<p><strong>Validation Method<\/strong><\/p>\n<p>To validate the KOYA app several methods are implemented:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 User surveys,User surveys are conducted to gather user feedback and insights on areas for improvement.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Prototype Testing, doing internal testing on features and responsiveness<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Data Accuracy Checks, Verify and check for opening hours, traffic and menu items update<\/li>\n<\/ul>\n<p><strong>Data &amp; Insight<\/strong><\/p>\n<p>Based on user feedback, most demand for an enhanched discovery and recommendation feature for restaurants rather than doing manual searches.<\/p>\n<p>User suggested prioritizing restaurant displays and names rather than content of reviews on the main page to improve clarity.<\/p>\n<p>Addressing unpolished data and anomalies such as location tag not showing on some restaurants.<\/p>\n<p><strong>Challenges Encountered<\/strong><\/p>\n<p>Challenges we encountered while developing KOYA are as such:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Data accuracy and consistency, finding data that is accurate and up to date.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Balancing features, integrating multiple features while trying to keep the UI simple and intuitive.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Brand awareness, lack of brand awareness and limited recognition makes it hard to attract early adopters.<\/li>\n<\/ul>\n<p><strong>Actionable Outcome<\/strong><\/p>\n<p>Some actionable outcome we can do to KOYA:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Service Optimization, optimize code for service.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Feature Improvement, add more needed features.<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0 Improve Reach, add more restaurants from more locations.<\/li>\n<li>\u00a0 \u00a0 \u00a0 Restaurant Discoverability, user are able to see nearby restaurants tailored to their location.<\/li>\n<\/ul>\n<p><strong>Conclusion<\/strong><\/p>\n<p>KOYA is a web based application that combines restaurant and food reviews with features of social media to support and improve culinary discovery and social interaction especially amongs Gen-Z and food enthusiasts.<\/p>\n<p>Based on our validation through surverys, prototype testing and data checks, we can conclude we need to improve some aspects of the App such as discovery, UI, and more consistent data quality.<\/p>\n<p>Challenges faced during developments are insights on where we need improve, by optimizing, widening coverage, and enhancing key features, KOYA has the potential to improve into a bigger brand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dokumentasi<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7821\" src=\"http:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/01\/image-3.jpg\" alt=\"\" width=\"654\" height=\"371\" srcset=\"https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/01\/image-3.jpg 1129w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/01\/image-3-640x363.jpg 640w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/01\/image-3-480x272.jpg 480w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/01\/image-3-768x435.jpg 768w, https:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2026\/01\/image-3-1024x580.jpg 1024w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/p>\n<p><a href=\"https:\/\/koya-food-app.vercel.app\/\"><u>https:\/\/koya-<\/u><u>food-<\/u><u>a<\/u>pp<u>.vercel.a<\/u>pp <\/a><u>\/<\/u><\/p>\n<p><strong>Video Links:<\/strong><\/p>\n<p><a href=\"https:\/\/youtu.be\/DBFKrXufYQ8\"><u>B<\/u><u>r<\/u><u>o<\/u><u>a<\/u><u>d<\/u><u>w<\/u><u>a<\/u>y<\/a> https:\/\/youtu.be\/DBFKrXufYQ8<\/p>\n<p><a href=\"https:\/\/youtu.be\/d8grLwfuOvk\"><u>Bifest<\/u><\/a> https:\/\/youtu.be\/d8grLwfuOvk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dosen : Roni Heryatno, S.E., MM Product &amp; Benefits We offer System as a Service that provides users the ability to give reviews on restaurants &amp; foods and integrates the ability to connect with people via their own custom profiles that shows their past reviews and favorite restaurants. We offer more accurate Data restaurant compared [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/7820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/comments?post=7820"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/7820\/revisions"}],"predecessor-version":[{"id":7822,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/7820\/revisions\/7822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media\/7823"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media?parent=7820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/categories?post=7820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/tags?post=7820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}