{"id":5821,"date":"2024-12-05T11:29:14","date_gmt":"2024-12-05T04:29:14","guid":{"rendered":"https:\/\/binus.ac.id\/entrepreneur\/?p=5821"},"modified":"2024-12-05T11:29:14","modified_gmt":"2024-12-05T04:29:14","slug":"ofb-eauty-beauty-marketing-communication","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/entrepreneur\/2024\/12\/05\/ofb-eauty-beauty-marketing-communication\/","title":{"rendered":"OFB.eauty (Beauty) &#8211; Marketing Communication"},"content":{"rendered":"<p style=\"text-align: center\"><strong><em>OFB.eauty<\/em> : Kuku Cantik, Praktis, dan Natural<\/strong><\/p>\n<p style=\"text-align: justify\">Siti Aisyah mahasiswa jurusan Marketing Communication di BINUS University, adalah pendiri <em>OFB.eauty<\/em>, sebuah bisnis yang menghadirkan solusi kecantikan kuku melalui <em>press-on nails<\/em> custom. Didirikan sejak tahun 2020 saat masih SMA dan menjalani pembelajaran daring selama masa pandemi COVID-19, Siti Aisyah memanfaatkan waktu tersebut untuk mengembangkan produk unik dan inovatif di industri kecantikan.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5823\" src=\"http:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2024\/12\/d1.png\" alt=\"\" width=\"240\" height=\"289\" \/><\/p>\n<p style=\"text-align: justify\"><em>Press-on nails<\/em> dari <em>OFB.eauty<\/em> dibuat secara khusus sesuai ukuran dan desain yang diinginkan pelanggan. Dibuat dari bahan gel berkualitas tinggi, produk ini memberikan tampilan kuku yang natural dan elegan, sekaligus memungkinkan fleksibilitas bagi pengguna untuk berganti gaya sesuai kebutuhan.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5824\" src=\"http:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2024\/12\/d2.png\" alt=\"\" width=\"610\" height=\"194\" \/><\/p>\n<p style=\"text-align: justify\">Melalui media sosial Instagram (@ofb.eauty), Siti Aisyah berhasil membangun koneksi dengan pelanggan dan memasarkan produknya secara efektif. Bisnis ini tidak hanya memberikan kecantikan instan, tetapi juga kemudahan bagi konsumen untuk tampil menawan tanpa perlu mengunjungi salon.<\/p>\n<p style=\"text-align: justify\">\n<pre><strong>Media Sosial Bisnis :<\/strong>\r\nInstagram : @Ofb.eauty<\/pre>\n<p style=\"text-align: justify\">\n<pre><strong>Dosen Entrepreneur :<\/strong>\r\nMeutia Sistarani, S.T., M.B.A. (Dosen Market Validation)<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>OFB.eauty : Kuku Cantik, Praktis, dan Natural Siti Aisyah mahasiswa jurusan Marketing Communication di BINUS University, adalah pendiri OFB.eauty, sebuah bisnis yang menghadirkan solusi kecantikan kuku melalui press-on nails custom. Didirikan sejak tahun 2020 saat masih SMA dan menjalani pembelajaran daring selama masa pandemi COVID-19, Siti Aisyah memanfaatkan waktu tersebut untuk mengembangkan produk unik dan [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-5821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showcase"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/5821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/comments?post=5821"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/5821\/revisions"}],"predecessor-version":[{"id":5825,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/5821\/revisions\/5825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media\/5822"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media?parent=5821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/categories?post=5821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/tags?post=5821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}