{"id":4528,"date":"2023-11-24T12:01:37","date_gmt":"2023-11-24T05:01:37","guid":{"rendered":"https:\/\/binus.ac.id\/entrepreneur\/?p=4528"},"modified":"2025-11-12T13:40:00","modified_gmt":"2025-11-12T06:40:00","slug":"bifest-2023-produk-lipshield","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/entrepreneur\/2023\/11\/24\/bifest-2023-produk-lipshield\/","title":{"rendered":"BIFEST 2023 – From Class Project to KEMENPORA: How Binus Students are Reimagining Lip Care with LipShield"},"content":{"rendered":"

Let’s be honest: traditional lip balm is a drag. It\u2019s bulky, it melts, and the plastic tube it comes in will probably outlive us all.<\/span><\/p>\n

But what if it… didn’t?<\/span><\/p>\n

A team of five students from <\/span>Bina Nusantara University<\/b> saw those problems not as a complaint, but as a business opportunity.<\/span><\/p>\n

Meet <\/span>LipShield<\/b>, the brainchild of <\/span>Keshia Humaira Hadinata<\/b>, <\/span>Patrick Austin<\/b>, <\/span>Sharren Sagitha<\/b>, <\/span>Maurell Graciella<\/b>, <\/span>Neilsen Jonathan<\/b>.<\/span><\/p>\n

This wasn’t just a simple idea; it was a collaborative effort by a full team.Their innovation was well received in the market and proved so compelling that it secured a grant from KEMENPORA (the Ministry of Youth and Sports) in 2023.<\/span><\/p>\n

\"\"<\/p>\n

What is LipShield (And Why Is It a Game-Changer)?<\/strong><\/h3>\n

LipShield reimagines lip care. Instead of a stick or pot, it\u2019s a lip balm that comes in the form of paper sheets in a mini box.<\/p>\n

The key innovation is its water-soluble paper<\/strong>, making it highly environmentally friendly<\/strong>. After use, the sheet can be dissolved in water, leaving minimal plastic waste.<\/p>\n

The team\u2019s research also identified several key problems that LipShield could solve:<\/p>\n

    \n
  • For everyone:<\/strong> It provides a solution for dry, chapped lips using natural ingredients.<\/li>\n
  • For makeup users:<\/strong> It serves as a smooth, non-greasy base for lip matte, improving application.<\/li>\n
  • For men:<\/strong> The team’s research noted that many men avoid traditional stick lip balm. LipShield’s discreet, paper-thin packaging is portable, gender-neutral, and easy to use.<\/li>\n<\/ul>\n

    A Team Effort: Meet the LipShield C-Suite<\/strong><\/h3>\n

    Securing a grant like KEMENPORA’s requires more than just a good idea; it requires a solid plan. Each team member, guided by Dr. Glory Aguzman, brought a crucial skill to the table.<\/p>\n

      \n
    • COO Neilsen Jonathan<\/strong> managed operations. He oversaw prototype experiments<\/strong> and implemented changes based on direct user feedback, such as laminating the inner packaging and resizing the box.<\/li>\n
    • CFO Maurell Graciella<\/strong> handled the financials. She developed the detailed Cost and Revenue Projection<\/strong> and pricing strategy, proving LipShield’s market viability.<\/li>\n
    • CMOs Patrick Austin <\/strong>and Sharren Sagitha<\/strong> tackled the marketing. They conducted market research<\/strong> to define the target audience and analyzed data that identified the untapped market of male consumers.<\/li>\n
    • CEO Keshia Humaira Hadinata<\/strong> guided the overall vision. She led the project from its initial concept to the final prototype, ensuring a cohesive strategy and even directing the product’s advertisement.<\/li>\n<\/ul>\n

      entrepreneurs.<\/p>\n

      \"\"<\/p>\n

      \u201cWe\u2019d like to thank Dr. Glory Aguzman for pushing us beyond our limits, and BEC for giving us an incredible opportunity and their support. It was a great chance to see what other young entrepreneurs are creating and to build a network,\u201d said Keshia, speaking for the team.<\/p>\n

      Group Members:<\/p>\n

        \n
      • Keshia Humaira Hadinata<\/li>\n
      • Neilsen Jonathan<\/li>\n
      • Sharren Sagitha<\/li>\n
      • Patrick Austin<\/li>\n
      • Maurell Graciella<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Let’s be honest: traditional lip balm is a drag. It\u2019s bulky, it melts, and the plastic tube it comes in will probably outlive us all. But what if it… didn’t? A team of five students from Bina Nusantara University saw those problems not as a complaint, but as a business opportunity. Meet LipShield, the brainchild […]<\/p>\n","protected":false},"author":10,"featured_media":7355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/4528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/comments?post=4528"}],"version-history":[{"count":5,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/4528\/revisions"}],"predecessor-version":[{"id":7358,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/4528\/revisions\/7358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media\/7355"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media?parent=4528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/categories?post=4528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/tags?post=4528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}