{"id":3671,"date":"2021-12-06T22:48:21","date_gmt":"2021-12-06T15:48:21","guid":{"rendered":"https:\/\/binus.ac.id\/entrepreneur\/?p=3671"},"modified":"2021-12-06T22:48:21","modified_gmt":"2021-12-06T15:48:21","slug":"playing-aida-in-digital-media-like-a-lego-2","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/entrepreneur\/2021\/12\/06\/playing-aida-in-digital-media-like-a-lego-2\/","title":{"rendered":"Playing AIDA in Digital Media Like A Lego (2)"},"content":{"rendered":"<h1>Playing AIDA in Digital Media Like A Lego (2)<\/h1>\n<h1>by D6583-Lorio Purnomo<\/h1>\n<h1>AIDA is not Obsolete In Digital Media<\/h1>\n<p>Being in digital media doesn\u2019t make the classical Consumer Focused Marketing of Customer Conversion Funnel, known as Awareness &#8211; Interest &#8211; Desire &#8211; Action (AIDA), an obsolete theory. This theory of customer journey toward a purchase of a product or service is still solidly applicable, except for the medium of the journey that now could seamlessly take place on the same media. In this section, I would bring you to a conversion from AIDA journey elements into an equivalent of those in Digital Media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3672\" src=\"http:\/\/binus.ac.id\/entrepreneur\/wp-content\/uploads\/2021\/12\/artikel-3.png\" alt=\"\" width=\"559\" height=\"241\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playing AIDA in Digital Media Like A Lego (2) by D6583-Lorio Purnomo AIDA is not Obsolete In Digital Media Being in digital media doesn\u2019t make the classical Consumer Focused Marketing of Customer Conversion Funnel, known as Awareness &#8211; Interest &#8211; Desire &#8211; Action (AIDA), an obsolete theory. This theory of customer journey toward a purchase [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3671","post","type-post","status-publish","format-standard","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/3671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/comments?post=3671"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/3671\/revisions"}],"predecessor-version":[{"id":3673,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/3671\/revisions\/3673"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media?parent=3671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/categories?post=3671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/tags?post=3671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}