By Agung Hari Sasongko – D4572<\/p>\n
Competitive advantage is based upon distinctive competencies. Distinctive competencies \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 are a firm-specific strength that allows a company to differentiate its product from those offered by rivals, and achieve substantially lower costs that it rivals (Hill and Jones, 2012:83). In reviewing the concept of competitiveness is inseparable with the concept of strategy, because it implies a strategy to increase competitiveness carried out by positioning analysis by looking at where the company’s business will be run, in which areas of competition, and perform resource base-analysis is how so companies will compete. The high business competition requires every company to another create a variety of products and services that have high competitiveness. According Rothaermel (2015:130), gaining and sustaining competitive advantage is the defining goal of strategic management and competitive advantage leads to superior firm performance.<\/p>\n
Competitive advantage is an important component in seeing the continuity of a company. Each company tried to create their competitive advantage in the eyes of their customers. Innovation is an important step to creating a competitive advantage of a company. Companies that continue to innovate will be able to always develop and create new products that can satisfy consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Definition of Competitive Advantage By Agung Hari Sasongko – D4572 Competitive advantage is based upon distinctive competencies. Distinctive competencies \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 are a firm-specific strength that allows a company to differentiate its product from those offered by rivals, and achieve substantially lower costs that it rivals (Hill and Jones, 2012:83). In reviewing the concept of competitiveness […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3510","post","type-post","status-publish","format-standard","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/3510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/comments?post=3510"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/3510\/revisions"}],"predecessor-version":[{"id":3511,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/posts\/3510\/revisions\/3511"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/media?parent=3510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/categories?post=3510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/entrepreneur\/wp-json\/wp\/v2\/tags?post=3510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}