Don Norman is the “father” of User Experience (UX) and a prominent figure in the field of design and cognitive science, renowned for his work on user-centered design. He is best known for his book “The Design of Everyday Things,” which has been influential in the design industry for its insights into human-centered design principles and usability. Norman’s career spans various roles, including academia,industry, and consulting.

He has worked as a professor at several universities, including the University of California, San Diego, and Northwestern University. Additionally, he has held significant positions in the corporate world, such as a vice president at Apple and an executive at Hewlett- Packard. Don co-founded the Nielsen Norman Group, a leading consultancy specializing in user experience and usability. His contributions have profoundly shaped how designers think about creating intuitive, user-friendly products and systems.