{"id":12429,"date":"2025-04-04T04:19:00","date_gmt":"2025-04-04T04:19:00","guid":{"rendered":"https:\/\/binus.ac.id\/binus-digital\/?p=12429"},"modified":"2025-07-03T04:25:03","modified_gmt":"2025-07-03T04:25:03","slug":"bagaimana-ai-mengubah-cara-kita-bekerja-disrupsi-produktivitas-dan-value-creation","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/binus-digital\/2025\/04\/04\/bagaimana-ai-mengubah-cara-kita-bekerja-disrupsi-produktivitas-dan-value-creation\/","title":{"rendered":"Bagaimana AI Mengubah Cara Kita Bekerja: Disrupsi, Produktivitas, dan Value Creation"},"content":{"rendered":"<p><span data-contrast=\"auto\">Kecerdasan buatan (AI) bukan lagi teknologi masa depan, ia sudah hadir dan mulai membentuk ulang dunia kerja saat ini. Organisasi yang berhasil mengimplementasikan AI secara strategis bukan hanya mendapatkan efisiensi, tapi juga membuka peluang besar untuk penciptaan nilai bisnis jangka panjang.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sebuah infografik terbaru dari <\/span><b><span data-contrast=\"auto\">Gartner<\/span><\/b><span data-contrast=\"auto\"> menyoroti bagaimana AI berdampak langsung terhadap <\/span><b><span data-contrast=\"auto\">jam kerja, produktivitas tenaga kerja, dan struktur pekerjaan<\/span><\/b><span data-contrast=\"auto\"> secara keseluruhan.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Efisiensi Waktu: Hemat 5.4 Jam per Minggu<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Setelah menerapkan AI, pekerja melaporkan penghematan waktu hingga <\/span><b><span data-contrast=\"auto\">5.4 jam per minggu<\/span><\/b><span data-contrast=\"auto\">. Namun, waktu ini tidak semata-mata menjadi waktu luang\u2014justru dialokasikan kembali ke dalam aktivitas bernilai tambah:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">1.7 jam<\/span><\/b><span data-contrast=\"auto\"> digunakan untuk pekerjaan tambahan yang secara langsung meningkatkan hasil tim.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">0.8 jam<\/span><\/b><span data-contrast=\"auto\"> dimanfaatkan untuk <\/span><b><span data-contrast=\"auto\">mengembangkan keterampilan baru<\/span><\/b><span data-contrast=\"auto\">, mendukung adaptasi terhadap peran yang berubah.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">0.6 jam<\/span><\/b><span data-contrast=\"auto\"> dialokasikan untuk <\/span><b><span data-contrast=\"auto\">mengurangi jam kerja<\/span><\/b><span data-contrast=\"auto\">, meningkatkan work-life balance.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sementara <\/span><b><span data-contrast=\"auto\">2.2 jam<\/span><\/b><span data-contrast=\"auto\"> lainnya masih digunakan untuk rework atau pekerjaan tambahan yang belum optimal secara timbal balik.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Gartner juga membandingkan pertumbuhan produktivitas tenaga kerja di AS dalam beberapa dekade terakhir:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">1970\u20131994<\/span><\/b><span data-contrast=\"auto\">: 1.8% rata-rata pertumbuhan per tahun<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">1994\u20132004<\/span><\/b><span data-contrast=\"auto\">: 2.9% (lonjakan karena revolusi komputer dan internet)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">2004\u20132022<\/span><\/b><span data-contrast=\"auto\">: Melambat ke 1.5% karena berbagai faktor, termasuk krisis keuangan, penuaan tenaga kerja, dan menurunnya inovasi<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">2023 dan seterusnya<\/span><\/b><span data-contrast=\"auto\">: Diharapkan menjadi era <\/span><b><span data-contrast=\"auto\">revolusi AI<\/span><\/b><span data-contrast=\"auto\">, dengan potensi untuk memulihkan atau bahkan melampaui pertumbuhan sebelumnya<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Bagaimana dengan Indonesia?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Di Indonesia, dampak otomatisasi dan AI terhadap pekerjaan mulai terasa, terutama di sektor-sektor seperti:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Manufaktur dan logistik<\/span><\/b><span data-contrast=\"auto\">: Penggunaan robot dan sistem otomatis mulai menggantikan tugas-tugas berulang.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Layanan pelanggan dan administrasi<\/span><\/b><span data-contrast=\"auto\">: Chatbot dan sistem AI mulai mengambil alih pekerjaan rutin.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Keuangan dan teknologi<\/span><\/b><span data-contrast=\"auto\">: Analisis data dan automasi proses bisnis mendorong efisiensi, namun juga menuntut tenaga kerja yang lebih andal secara digital.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Namun, Indonesia menghadapi tantangan unik:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Kesenjangan keterampilan digital<\/span><\/b><span data-contrast=\"auto\"> masih tinggi, terutama di luar kota-kota besar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Struktur pekerjaan informal<\/span><\/b><span data-contrast=\"auto\"> yang besar (sekitar 60% dari total tenaga kerja) membuat adopsi teknologi perlu pendekatan khusus.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Kebijakan dan kesiapan regulasi<\/span><\/b><span data-contrast=\"auto\"> juga menjadi faktor penting untuk memastikan transisi teknologi yang inklusif dan adil.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Meski begitu, peluangnya besar: AI dapat mendorong pertumbuhan ekonomi dan membuka jenis pekerjaan baru jika disertai dengan upskilling dan reskilling tenaga kerja.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lebih jauh lagi, <\/span><b><span data-contrast=\"auto\">Gartner memprediksi bahwa pada tahun 2027, 60% dari jam kerja akan terdampak oleh AI<\/span><\/b><span data-contrast=\"auto\">. Ini menandai pergeseran besar dari struktur pekerjaan berbasis jabatan ke arah yang lebih fleksibel dan <\/span><b><span data-contrast=\"auto\">berbasis keterampilan<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Artinya, perusahaan dan individu yang mampu beradaptasi dengan cepat\u2014dengan fokus pada pengembangan skill dan kolaborasi dengan AI\u2014akan berada di garis depan transformasi ini.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI tidak hanya menggantikan tugas-tugas rutin\u2014ia juga menciptakan peluang. Penghematan waktu, peningkatan produktivitas, dan fokus baru pada keterampilan manusia akan menjadi pondasi utama dalam membentuk ulang dunia kerja.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bagi Indonesia<\/span><\/b><span data-contrast=\"auto\">, investasi pada keterampilan digital dan kesiapan ekosistem menjadi kunci agar AI tidak hanya menjadi disrupsi, tetapi juga akselerator pertumbuhan inklusif.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW3358985 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3358985 BCX0\">sources: <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW3358985 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW3358985 BCX0\">https:\/\/www.gartner.com\/en\/webinar\/710027\/1590417?utm_term=1743084063&amp;utm_campaign=SM_GB_YOY_GTR_SOC_SF1_SM-WB-CF-OD&amp;utm_source=twitter&amp;utm_medium=social&amp;utm_content=Gartner_inc<\/span><\/span><span class=\"EOP SCXW3358985 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kecerdasan buatan (AI) bukan lagi teknologi masa depan, ia sudah hadir dan mulai membentuk ulang dunia kerja saat ini. Organisasi yang berhasil mengimplementasikan AI secara strategis bukan hanya mendapatkan efisiensi, tapi juga membuka peluang besar untuk penciptaan nilai bisnis jangka panjang.\u00a0 Sebuah infografik terbaru dari Gartner menyoroti bagaimana AI berdampak langsung terhadap jam kerja, produktivitas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-12429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/posts\/12429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/comments?post=12429"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/posts\/12429\/revisions"}],"predecessor-version":[{"id":12431,"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/posts\/12429\/revisions\/12431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/media\/12430"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/media?parent=12429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/categories?post=12429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/binus-digital\/wp-json\/wp\/v2\/tags?post=12429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}