{"id":11682,"date":"2026-11-04T16:57:59","date_gmt":"2026-11-04T09:57:59","guid":{"rendered":"https:\/\/binus.ac.id\/bekasi\/?p=11682"},"modified":"2026-11-04T16:59:15","modified_gmt":"2026-11-04T09:59:15","slug":"kenapa-produk-limited-edition-selalu-menarik-perhatian-konsumen-ya","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bekasi\/2026\/11\/kenapa-produk-limited-edition-selalu-menarik-perhatian-konsumen-ya\/","title":{"rendered":"Kenapa Produk Limited Edition Selalu Menarik Perhatian Konsumen Ya?"},"content":{"rendered":"

\"\"<\/p>\n

Halo Sobat BINUS Bekasi Beken! Kalian pernah ga sih tertarik untuk membeli suatu produk hanya karena stoknya terbatas dan tidak akan tersedia lagi? Mulai dari produk kolaborasi dengan artis atau animasi tertentu, koleksi sepatu yang ekslusif, hingga munculnya menu special dari brand favorit yang hanya berlaku dalam periode waktu tertentu.<\/p>\n

Fenomena ini ternyata bukan hanya sekadar strategi untuk menawarkan sesuatu yang berbeda loh! Tetapi, fenomena ini juga menjadi salah satu cara perusahaan dalam membangun daya tarik dan menciptakan nilai tambah bagi produknya. Lantas, apa yang membuat limited edition product<\/em> sangat diminati?<\/p>\n

\"\"<\/p>\n

Di tengah banyaknya pilihan produk yang tersedia di pasaran, perusahaan perlu memiliki strategi pemasaran yang mampu membuat produknya terlihat berbeda dari kompetitor. Salah satu strategi yang sering digunakan adalah menghadirkan produk limited edition<\/em> atau edisi terbatas.<\/p>\n

Melalui peluncuran produk dengan jumlah atau periode penjualan yang terbatas, perusahaan berusaha menciptakan kesan eksklusif sekaligus meningkatkan ketertarikan konsumen. Tidak hanya menawarkan produk, strategi ini juga memberikan pengalaman memiliki sesuatu yang tidak selalu tersedia bagi semua orang.<\/p>\n

\"\"<\/p>\n

Salah satu alasan produk limited edition<\/em> menarik perhatian adalah adanya fenomena scarcity effect<\/em>, yaitu kecenderungan konsumen untuk memberikan nilai lebih terhadap sesuatu yang ketersediaannya terbatas (Pusparini, 2026). Ketika konsumen mengetahui bahwa suatu produk hanya diproduksi dalam jumlah tertentu, mereka dapat menganggap produk tersebut lebih istimewa dibandingkan produk reguler.<\/p>\n

\"\"<\/p>\n

Penelitian oleh Barton et al. (2022) melalui analisis terhadap 131 studi menunjukkan bahwa strategi kelangkaan secara umum dapat meningkatkan daya tarik produk, persepsi eksklusivitas, serta niat pembelian konsumen. Kondisi ini membuat keterbatasan ketersediaan produk menjadi salah satu pendekatan pemasaran yang efektif dalam memengaruhi keputusan konsumen.<\/p>\n

Dari sisi marketing, strategi limited edition<\/em> dapat menciptakan antusiasme pasar sekaligus memperkuat citra merek. Namun, perusahaan tetap perlu mengelola jumlah stok produk agar sesuai dengan permintaan dari konsumen. Karena, stok produk yang terlalu cepat habis justru dapat menurunkan minat konsumen untuk melakukan pembelian ulang (Steiner et al., 2025).<\/p>\n

\"\"<\/p>\n

Pada akhirnya, produk limited edition<\/em> bukan hanya sekadar strategi menjual produk dalam jumlah yang terbatas. Tetapi juga menjadi cara perusahaan dalam membangun eksklusivitas, menarik perhatian konsumen, dan memperkuat citra merek. Keberhasilannya bergantung pada kemampuan perusahaan dalam memahami kebutuhan pasar serta menjaga kualitas produk.<\/p>\n

Nah, Sobat BINUS Bekasi Beken, kalian termasuk tipe orang yang FOMO untuk membeli suatu produk karena produknya limited edition<\/em>? Atau malah bukan?<\/p>\n

References: <\/strong>
\nBarton, B. L., Zlatevska, N., & Oppewal, H. (2022). Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions. Journal of Retailing, 98(4), 741\u2013758. https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435922000434<\/a><\/p>\n

Steiner, M., Hoyer, W. D., Krafft, M., Kamp, L., & Feddersen-Arden, C. M. (2025). From rarity to desire: How introducing new limited editions, the immediacy of sellouts, and distribution strategies drive brand repurchase intentions. Journal of Retailing, 101(3), 409\u2013430. https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435925000272<\/a><\/p>\n

Wang, X., Sung, B., & Phau, I. (2024). How rarity and exclusivity influence types of perceived value for luxury. Journal of Brand Management, 31, 576\u2013592. https:\/\/link.springer.com\/article\/10.1057\/s41262-024-00359-8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Halo Sobat BINUS Bekasi Beken! Kalian pernah ga sih tertarik untuk membeli suatu produk hanya karena stoknya terbatas dan tidak akan tersedia lagi? Mulai dari produk kolaborasi dengan artis atau animasi tertentu, koleksi sepatu yang ekslusif, hingga munculnya menu special dari brand favorit yang hanya berlaku dalam periode waktu tertentu. Fenomena ini ternyata bukan hanya […]<\/p>\n","protected":false},"author":19,"featured_media":11683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[347],"tags":[],"class_list":["post-11682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management"],"yoast_head":"\nKenapa Produk Limited Edition Selalu Menarik Perhatian Konsumen Ya? - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bekasi\/2026\/11\/kenapa-produk-limited-edition-selalu-menarik-perhatian-konsumen-ya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenapa Produk Limited Edition Selalu Menarik Perhatian Konsumen Ya? - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology\" \/>\n<meta property=\"og:description\" content=\"Halo Sobat BINUS Bekasi Beken! 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