{"id":11415,"date":"2026-10-19T11:15:51","date_gmt":"2026-10-19T04:15:51","guid":{"rendered":"https:\/\/binus.ac.id\/bekasi\/?p=11415"},"modified":"2026-10-26T11:36:18","modified_gmt":"2026-10-26T04:36:18","slug":"sinergi-business-management-accounting-dan-creative-communication-binus-bekasi-bersama-umkm-dalam-menggerakkan-roda-perekonomian-kota-bekasi","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bekasi\/2026\/10\/sinergi-business-management-accounting-dan-creative-communication-binus-bekasi-bersama-umkm-dalam-menggerakkan-roda-perekonomian-kota-bekasi\/","title":{"rendered":"Sinergi Business Management, Accounting, dan Creative Communication BINUS Bekasi Bersama UMKM dalam Menggerakkan Roda Perekonomian Kota Bekasi"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11416\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi1.png\" alt=\"\" width=\"754\" height=\"258\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi1.png 754w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi1-640x219.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi1-480x164.png 480w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/strong><\/p>\n<p><strong>Bekasi, 19 Oktober 2026<\/strong> \u2014 Dalam upaya mendukung pertumbuhan ekonomi lokal dan meningkatkan daya saing pelaku usaha, Business Management, Accounting, dan Creative Communication BINUS Bekasi bersinergi bersama komunitas UMKM melalui kegiatan pelatihan Laporan Keuangan untuk UMKM Naik Kelas yang disertai dengan bazar UMKM. Kegiatan ini menjadi wadah kolaborasi antara dunia pendidikan dan pelaku usaha untuk memperkuat kemampuan bisnis serta mendorong perkembangan UMKM di Kota Bekasi. Rangkaian pelatihan menghadirkan empat narasumber yang membawakan materi seputar pengelolaan keuangan, pemanfaatan teknologi, serta pengembangan strategi pemasaran bagi UMKM.<\/p>\n<p>Kegiatan diawali dengan registrasi peserta, pembukaan, dan menyanyikan lagu Indonesia Raya, kemudian dilanjutkan dengan sambutan dari Ketua UMKM Naik Kelas, Bapak Ir. Doddy Royen MS.Materi pertama disampaikan oleh Ibu Dr. Silvia Dewiyanti, S.E., M.Si., Ak., CA.,CSRA, Cert.DA., dengan topik \u201cUang Masuk Banyak, Kok Uang Tidak Ada? Cara Sederhana Membaca Keuangan UMKM.\u201d Materi ini membahas pentingnya memahami kondisi keuangan usaha agar pelaku UMKM dapat mengelola arus kas, memantau pendapatan dan pengeluaran, serta mengambil keputusan bisnis secara lebih terarah.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11417\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi2.png\" alt=\"\" width=\"661\" height=\"228\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi2.png 731w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi2-640x221.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi2-480x165.png 480w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11418\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi3.png\" alt=\"\" width=\"658\" height=\"228\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi3.png 727w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi3-640x222.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi3-480x166.png 480w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11419\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi4.png\" alt=\"\" width=\"666\" height=\"225\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi4.png 775w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi4-640x216.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi4-480x162.png 480w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi4-768x260.png 768w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/p>\n<p>Selanjutnya, Ibu Dr. drh. Diena Dwidienawati, M.M., membawakan materi \u201cAI for Small Business.\u201d Sesi ini memperkenalkan potensi pemanfaatan kecerdasan buatan (artificial intelligence) untuk membantu pelaku usaha meningkatkan efisiensi operasional dan beradaptasi dengan perkembangan teknologi.<\/p>\n<p>Materi berikutnya disampaikan oleh Ibu Wenny Carnika, S.I.Kom., M.I.Kom., melalui topik \u201cStorytelling dalam Konten Media Sosial.\u201d Peserta diajak memahami pentingnya membangun cerita yang menarik dalam memperkenalkan produk, memperkuat identitas merek, dan menjalin hubungan dengan pelanggan melalui media sosial.<\/p>\n<p>Lebih lanjut, Bapak Trisna Prandawa Putra, S.I.Kom., M.I.Kom., membawakan materi \u201cStrategi Pemasaran Digital.\u201d Materi ini menekankan pentingnya pemanfaatan kanal digital untuk memperluas jangkauan pasar, meningkatkan visibilitas produk, dan mendukung daya saing UMKM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11420\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi5.png\" alt=\"\" width=\"685\" height=\"400\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi5.png 735w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi5-640x374.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/Sinergi5-480x280.png 480w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/p>\n<p>Selain pelatihan UMKM, kegiatan ini juga menyelenggarakan bazar yang diikuti oleh 10 booth UMKM. Bazar ini bertujuan untuk memberikan kesempatan kepada para pelaku usaha dalam memperkenalkan dan mempromosikan produk mereka kepada pengunjung, memperluas jangkauan pasar, serta meningkatkan peluang penjualan dan pengembangan bisnis.<\/p>\n<p>Melalui sinergi pelatihan dan bazar ini, diharapkan pelaku UMKM mampu mengelola dan mengembangkan usahanya secara lebih profesional, inovatif, dan berkelanjutan, sekaligus berkontribusi terhadap pertumbuhan ekonomi lokal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Bekasi, 19 Oktober 2026 \u2014 Dalam upaya mendukung pertumbuhan ekonomi lokal dan meningkatkan daya saing pelaku usaha, Business Management, Accounting, dan Creative Communication BINUS Bekasi bersinergi bersama komunitas UMKM melalui kegiatan pelatihan Laporan Keuangan untuk UMKM Naik Kelas yang disertai dengan bazar UMKM. Kegiatan ini menjadi wadah kolaborasi antara dunia pendidikan dan pelaku [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinergi Business Management, Accounting, dan Creative Communication BINUS Bekasi Bersama UMKM dalam Menggerakkan Roda Perekonomian Kota Bekasi - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bekasi\/2026\/10\/sinergi-business-management-accounting-dan-creative-communication-binus-bekasi-bersama-umkm-dalam-menggerakkan-roda-perekonomian-kota-bekasi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinergi Business Management, Accounting, dan Creative Communication BINUS Bekasi Bersama UMKM dalam Menggerakkan Roda Perekonomian Kota Bekasi - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; Bekasi, 19 Oktober 2026 \u2014 Dalam upaya mendukung pertumbuhan ekonomi lokal dan meningkatkan daya saing pelaku usaha, Business Management, Accounting, dan Creative Communication BINUS Bekasi bersinergi bersama komunitas UMKM melalui kegiatan pelatihan Laporan Keuangan untuk UMKM Naik Kelas yang disertai dengan bazar UMKM. 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