{"id":11349,"date":"2026-09-29T16:00:10","date_gmt":"2026-09-29T09:00:10","guid":{"rendered":"https:\/\/binus.ac.id\/bekasi\/?p=11349"},"modified":"2026-10-19T15:05:15","modified_gmt":"2026-10-19T08:05:15","slug":"ima-goes-to-campus-2026-hadirkan-wawasan-implementasi-ide-bisnis-dan-literasi-keuangan-di-binus-bekasi","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bekasi\/2026\/09\/ima-goes-to-campus-2026-hadirkan-wawasan-implementasi-ide-bisnis-dan-literasi-keuangan-di-binus-bekasi\/","title":{"rendered":"IMA Goes to Campus 2026 Hadirkan Wawasan Implementasi Ide Bisnis dan Literasi Keuangan di BINUS @Bekasi"},"content":{"rendered":"<p><strong><span class=\"TextRun MacChromeBold SCXW194973155 BCX0\" lang=\"EN-ID\" xml:lang=\"EN-ID\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194973155 BCX0\">Bekasi, <\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">29 September 2026<\/span><\/span><\/strong><span class=\"TextRun SCXW194973155 BCX0\" lang=\"EN-ID\" xml:lang=\"EN-ID\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW194973155 BCX0\">\u2013 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">Dalam<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">upaya<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">memperluas<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">wawasan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">mahasiswa<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">mengenai<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> dunia <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">bisnis<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> dan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">pengelolaan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">keuangan<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">, <\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">Indonesia Marketing Association (<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">IMA<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">) <\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">Chapter Bekasi <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">berkolaborasi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">dengan<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> PT <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">Pegadaian<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> (Persero) <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">menyelenggarakan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">kegiatan<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> seminar<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">dengan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">judul<\/span> <\/span><strong><em><span class=\"TextRun MacChromeBold SCXW194973155 BCX0\" lang=\"EN-ID\" xml:lang=\"EN-ID\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194973155 BCX0\">IMA Goes to Campus: IMPLIS 2026<\/span><\/span><\/em><\/strong><span class=\"TextRun SCXW194973155 BCX0\" lang=\"EN-ID\" xml:lang=\"EN-ID\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW194973155 BCX0\">di <\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">BINUS @Bekasi. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">Dengan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">m<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">engusung<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">tema<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">terkait<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">implementasi<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> ide <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">bisnis<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> dan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">literasi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">keuangan<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">kegiatan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">ini<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">menghadirkan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">praktisi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">dari<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">berbagai<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">bidang<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">untuk<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">berbagi<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">pengalaman<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">serta<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">perspektif<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">mengenai<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">pengembangan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">bisnis<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\"> di dunia <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194973155 BCX0\">nyata<\/span><span class=\"NormalTextRun SCXW194973155 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW194973155 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11350\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA1.png\" alt=\"\" width=\"591\" height=\"332\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA1.png 720w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA1-640x359.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA1-480x269.png 480w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11351\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA2.png\" alt=\"\" width=\"589\" height=\"330\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA2.png 725w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA2-640x358.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA2-480x269.png 480w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>Kegiatan ini dihadiri oleh <strong>250 peserta<\/strong> yang terdiri dari mahasiswa BINUS @Bekasi dan 5 perguruan tinggi lain di Kota Bekasi. Melalui kolaborasi ini, peserta diharapkan dapat memperoleh wawasan praktis mengenai pengembangan bisnis, inovasi produk digital, pengelolaan keuangan, serta peluang investasi yang dapat diterapkan dalam kehidupan sehari-hari maupun saat merintis usaha.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11352\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA3.png\" alt=\"\" width=\"606\" height=\"340\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA3.png 704w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA3-640x359.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA3-480x269.png 480w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<p>Terdapat 3 narasumber dan 1 moderator yang hadir dalam sesi seminar ini, diantaranya adalah Cheppy Yovembra (Product Design &amp; Research Manager PT Pegadaian (Persero)), Dhika Permana (Founder &amp; CEO Partners Hub Indonesia), dan perwakilan dari Victor Adesta (Founder &amp; CEO DAWA Minuman Rempah PT Aneka Kuliner Sejahtera), serta Siti Aisyah (Entrepreneur Ketua FORWMAN).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11353\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA4.png\" alt=\"\" width=\"616\" height=\"347\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA4.png 710w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA4-640x361.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA4-480x270.png 480w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>Ketiga narasumber membagikan <em>insight<\/em> dan <em>experience<\/em> mereka yang terkait dengan pengembangan bisnis, inovasi produk digital, serta pengelolaan keuangan melalui perspektif dan pengalaman pribadi.<\/p>\n<p>Pembahasan pertama pada sesi seminar ini berfokus pada pentingnya <strong>inovasi<\/strong> produk digital yang <strong>berorientasi<\/strong> pada <strong>kebutuhan pengguna<\/strong>. Melalui pendekatan <em>user empathy<\/em> dan riset pasar, pengembangan produk perlu <strong>mempertimbangkan kebutuhan<\/strong> serta pengalaman pengguna terlebih dahulu agar dapat menghasilkan solusi yang relevan dan memiliki value yang sesuai atas kebutuhan pasar itu sendiri.<\/p>\n<p>Selanjutnya, sesi seminar ini membahas mengenai perkembangan bisnis yang menyoroti <strong>pentingnya<\/strong> membangun <strong>usaha<\/strong> yang <strong>berkelanjutan<\/strong>. Hal ini mencakup <strong>perencanaan<\/strong> bisnis yang <strong>matang<\/strong>, pengelolaan pembukuan yang baik, pemahaman akan perpajakan, serta legalitas usaha sebagai <strong>pondasi<\/strong> yang perlu disiapkan sejak awal agar bisnis dapat berkembang dengan <strong>terstruktur<\/strong> dan terarah.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11354\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA5.png\" alt=\"\" width=\"635\" height=\"357\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA5.png 770w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA5-640x360.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA5-480x270.png 480w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA5-768x432.png 768w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/p>\n<p>Setelah sesi seminar, kegiatan dilanjutkan dengan sesi tanya jawab yang memberikan kesempatan kepada peserta untuk menggali informasi lebih lanjut seputar topik yang telah dibahas. Melalui sesi ini, peserta dapat menyampaikan pertanyaan serta memperoleh perspektif dan pemahaman yang lebih mendalam mengenai penerapan ide bisnis dan pengelolaan keuangan dalam kehidupan nyata.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11355\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA6.png\" alt=\"\" width=\"588\" height=\"330\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA6.png 756w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA6-640x359.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA6-480x269.png 480w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11356\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA7.png\" alt=\"\" width=\"592\" height=\"333\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA7.png 770w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA7-640x360.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA7-480x270.png 480w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/10\/IMA7-768x432.png 768w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/p>\n<p>Melalui kegiatan IMA Goes to Campus 2026 ditutup dengan harapan agar wawasan yang dibagikan selama kegiatan dapat memberikan manfaat bagi peserta, khususnya dalam memahami peluang bisnis dan pentingnya pengelolaan keuangan agar mereka siap dalam menghadapi persaingan di dunia bisnis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bekasi, 29 September 2026 \u2013 Dalam upaya memperluas wawasan mahasiswa mengenai dunia bisnis dan pengelolaan keuangan, Indonesia Marketing Association (IMA) Chapter Bekasi berkolaborasi dengan PT Pegadaian (Persero) menyelenggarakan kegiatan seminar dengan judul IMA Goes to Campus: IMPLIS 2026 di BINUS @Bekasi. Dengan mengusung tema terkait implementasi ide bisnis dan literasi keuangan, kegiatan ini menghadirkan praktisi [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IMA Goes to Campus 2026 Hadirkan Wawasan Implementasi Ide Bisnis dan Literasi Keuangan di BINUS @Bekasi - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bekasi\/2026\/09\/ima-goes-to-campus-2026-hadirkan-wawasan-implementasi-ide-bisnis-dan-literasi-keuangan-di-binus-bekasi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMA Goes to Campus 2026 Hadirkan Wawasan Implementasi Ide Bisnis dan Literasi Keuangan di BINUS @Bekasi - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology\" \/>\n<meta property=\"og:description\" content=\"Bekasi, 29 September 2026 \u2013 Dalam upaya memperluas wawasan mahasiswa mengenai dunia bisnis dan pengelolaan keuangan, Indonesia Marketing Association (IMA) Chapter Bekasi berkolaborasi dengan PT Pegadaian (Persero) menyelenggarakan kegiatan seminar dengan judul IMA Goes to Campus: IMPLIS 2026 di BINUS @Bekasi. 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