{"id":10984,"date":"2026-05-30T10:57:17","date_gmt":"2026-05-30T03:57:17","guid":{"rendered":"https:\/\/binus.ac.id\/bekasi\/?p=10984"},"modified":"2026-06-03T11:00:37","modified_gmt":"2026-06-03T04:00:37","slug":"kenapa-event-sekarang-harus-instagramable","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bekasi\/2026\/05\/kenapa-event-sekarang-harus-instagramable\/","title":{"rendered":"Kenapa Event Sekarang Harus \u2018Instagramable\u2019?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10985 aligncenter\" src=\"http:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/06\/Picture1-1.png\" alt=\"\" width=\"904\" height=\"486\" srcset=\"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/06\/Picture1-1.png 904w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/06\/Picture1-1-640x344.png 640w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/06\/Picture1-1-480x258.png 480w, https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2026\/06\/Picture1-1-768x413.png 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\" \/><\/p>\n<p><strong>\u201cEvent nya seru nggak?\u201d<br \/>\n<\/strong>Sekarang pertanyaannya sering berubah jadi:<br \/>\n<strong>\u201cTempatnya estetik nggak?\u201d<\/strong><\/p>\n<p>Di era media sosial, banyak event berlomba-lomba menciptakan dekorasi unik, photobooth menarik, hingga lighting yang \u201ckamera friendly\u201d. Bahkan kadang, orang lebih sibuk mencari spot foto dibanding menikmati acaranya.<\/p>\n<p>Fenomena ini menunjukkan bahwa event hari ini bukan cuma soal kegiatan, tapi juga soal pengalaman visual.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Dari Acara Menjadi Konten<\/strong><\/h3>\n<p>Dulu event dinilai dari isi acaranya. Sekarang, visual jadi bagian penting dari pengalaman pengunjung.<\/p>\n<p>Kenapa?<\/p>\n<p>Karena banyak orang datang tidak hanya untuk hadir, tapi juga untuk membuat konten.<\/p>\n<p>Mulai dari konser, festival, launching brand, sampai seminar kampus semuanya berlomba menjadi \u201cInstagramable\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Media Sosial Mengubah Ekspektasi Audiens<\/strong><\/h3>\n<p>Platform seperti Instagram dan TikTok membuat pengalaman visual menjadi sangat penting.<\/p>\n<p>Audiens modern cenderung menyukai:<\/p>\n<ul>\n<li>tempat yang estetik<\/li>\n<li>dekorasi unik<\/li>\n<li>visual yang mudah difoto<\/li>\n<li>dan suasana yang terlihat menarik di kamera<\/li>\n<\/ul>\n<p>Karena itu, desain event sekarang sering dibuat bukan hanya untuk dilihat langsung, tapi juga untuk tampil bagus di media sosial.<\/p>\n<h3><\/h3>\n<h3><strong>Event yang Viral = Promosi Gratis<\/strong><\/h3>\n<p>Hal menarik lainnya adalah ketika pengunjung mengunggah foto atau video dari event tersebut, mereka secara tidak langsung membantu promosi acara.<\/p>\n<p>Satu postingan bisa membuat orang lain penasaran dan ingin datang juga.<\/p>\n<p>Artinya, visual event kini menjadi bagian dari strategi marketing.<\/p>\n<h3><\/h3>\n<h3><strong>Namun, Apakah Isi Acara Jadi Kurang Penting?<\/strong><\/h3>\n<p>Di sisi lain, fenomena ini juga memunculkan pertanyaan.<\/p>\n<p>Apakah event sekarang terlalu fokus pada visual?<br \/>\nApakah \u201cInstagramable\u201d lebih penting daripada pengalaman sebenarnya?<\/p>\n<p>Karena tidak sedikit acara yang ramai di media sosial, tapi ternyata isi acaranya biasa saja.<\/p>\n<p>Ini menunjukkan bahwa keseimbangan antara visual dan value tetap penting.<\/p>\n<p>Hal ini menjadi contoh bagaimana perilaku audiens terus berubah.<\/p>\n<p>Hari ini, komunikasi visual punya peran besar dalam menarik perhatian publik.<\/p>\n<p>Namun pada akhirnya, pengalaman yang benar-benar berkesan tetap datang dari kombinasi antara visual, interaksi, dan isi acara itu sendiri.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEvent nya seru nggak?\u201d Sekarang pertanyaannya sering berubah jadi: \u201cTempatnya estetik nggak?\u201d Di era media sosial, banyak event berlomba-lomba menciptakan dekorasi unik, photobooth menarik, hingga lighting yang \u201ckamera friendly\u201d. Bahkan kadang, orang lebih sibuk mencari spot foto dibanding menikmati acaranya. Fenomena ini menunjukkan bahwa event hari ini bukan cuma soal kegiatan, tapi juga soal pengalaman [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":10985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[349],"tags":[],"class_list":["post-10984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kenapa Event Sekarang Harus \u2018Instagramable\u2019? - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bekasi\/2026\/05\/kenapa-event-sekarang-harus-instagramable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenapa Event Sekarang Harus \u2018Instagramable\u2019? - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology\" \/>\n<meta property=\"og:description\" content=\"\u201cEvent nya seru nggak?\u201d Sekarang pertanyaannya sering berubah jadi: \u201cTempatnya estetik nggak?\u201d Di era media sosial, banyak event berlomba-lomba menciptakan dekorasi unik, photobooth menarik, hingga lighting yang \u201ckamera friendly\u201d. 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