{"version":"1.0","provider_name":"BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology","provider_url":"https:\/\/binus.ac.id\/bekasi","author_name":"editorarticle","author_url":"https:\/\/binus.ac.id\/bekasi\/author\/editorarticle\/","title":"Terhubung dengan Gen Z: Strategi Efektif untuk Brand - BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"KLcNG5fcA8\"><a href=\"https:\/\/binus.ac.id\/bekasi\/2024\/06\/terhubung-dengan-gen-z-strategi-efektif-untuk-brand\/\">Terhubung dengan Gen Z: Strategi Efektif untuk Brand<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/binus.ac.id\/bekasi\/2024\/06\/terhubung-dengan-gen-z-strategi-efektif-untuk-brand\/embed\/#?secret=KLcNG5fcA8\" width=\"600\" height=\"338\" title=\"&#8220;Terhubung dengan Gen Z: Strategi Efektif untuk Brand&#8221; &#8212; BINUS @Bekasi - Kampus Beken Asyik | Business Service and Technology\" data-secret=\"KLcNG5fcA8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/binus.ac.id\/bekasi\/wp-content\/uploads\/2024\/06\/22222222.png","thumbnail_width":939,"thumbnail_height":677,"description":"Source: https:\/\/unsplash.com\/photos\/person-holding-iphone-taking-picture-on-nike-label-wwqRpSNBPq4 Gen Z, atau mereka yang lahir setelah tahun 1997, telah menjadi kekuatan besar dalam budaya digital saat ini. Dengan gaya hidup yang sangat terhubung secara digital dan kekuatan membeli yang diperkirakan mencapai $143 miliar di AS pada tahun 2023 (Anderson, 2023), penting bagi merek untuk memahami cara berinteraksi dengan generasi ini di platform [&hellip;]"}