{"id":8231,"date":"2021-06-15T15:16:22","date_gmt":"2021-06-15T08:16:22","guid":{"rendered":"http:\/\/binus.ac.id\/bandung\/?p=8231"},"modified":"2021-06-15T15:16:22","modified_gmt":"2021-06-15T08:16:22","slug":"kenali-endorsemu","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2021\/06\/kenali-endorsemu\/","title":{"rendered":"Kenali Endorsemu"},"content":{"rendered":"<p style=\"text-align: justify\">Jika kita ingin mempromosikan produk kita melalui endorsement, perlu kita perhatikan bahwa setiap endorse memiliki karakter masing-masing dan audiensnya masing-masing. Oleh karena itu kita perlu memperhatikan siapa yang akan menjadi endorsenya. Secara garis besar, terdapat dua jenis endorse yang dapat kita kategorikan, yaitu: <em>celebrity<\/em> dan <em>expert<\/em>. Berikut ini penjelasan masing-masing:<\/p>\n<p style=\"text-align: justify\">\n1. <em>Celebrity<\/em> merupakan sosok terkenal yang memiliki fansnya yang besar. Ikatan emosional antara <em>celebrity <\/em>tentunya sangat kuat dengan penggemarnya. Hal ini berdampak pada potensinya fans dari kalangan selebritas tersebut membeli produk kita jika kita mengendorsenya.<\/p>\n<p>2. <em>Expert<\/em> merupakan sosok yang ahli atau dianggap punya keahlian dibidang tertentu. Tentu saja hal ini dapat meyakinkan calon konsumen. Viewer yang telah melihat sarannya akan diikuti oleh calon konsumen tersebut.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jika kita ingin mempromosikan produk kita melalui endorsement, perlu kita perhatikan bahwa setiap endorse memiliki karakter masing-masing dan audiensnya masing-masing. Oleh karena itu kita perlu memperhatikan siapa yang akan menjadi endorsenya. Secara garis besar, terdapat dua jenis endorse yang dapat kita kategorikan, yaitu: celebrity dan expert. Berikut ini penjelasan masing-masing: 1. Celebrity merupakan sosok terkenal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-8231","post","type-post","status-publish","format-standard","hentry","category-creativepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kenali Endorsemu | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2021\/06\/kenali-endorsemu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenali Endorsemu | BINUS UNIVERSITY BANDUNG - 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