{"id":7236,"date":"2020-07-29T13:22:50","date_gmt":"2020-07-29T06:22:50","guid":{"rendered":"http:\/\/binus.ac.id\/bandung\/?p=7236"},"modified":"2021-01-27T20:01:48","modified_gmt":"2021-01-27T13:01:48","slug":"moodboard-dalam-desain-kemasan","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/","title":{"rendered":"Moodboard Dalam Desain Kemasan"},"content":{"rendered":"<p style=\"text-align: center\">Oleh Ratna Amalia<\/p>\n<p style=\"text-align: justify\">Desain bukan hanya sebuah produk, tapi desain juga bisa didefinisikan sebagai proses. Agar konsumen dapat dipersuasi maka desainer harus menyiapkan serangkaian proses desain. Proses desain itu dimulai dari mencari data selengkap-lengkapnya, berdiskusi untuk mencari pendapat, melakukan <em>brainstorming<\/em>, membuat <em>mindmap<\/em> sebagai bagian pendalaman, dari <em>mindmap<\/em> bisa dipilih ke arah mana yang lebih cocok untuk menjawab permasalahan. Dari sekedar <em>mindmap<\/em> yang hanya berupa kata-kata lalu diterjemahan menggunakan <em>moodboard<\/em> untuk melihat tema, elemen, dan prinsip desain yang akan ada dalam kemasan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7237\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/Capture.png\" alt=\"\" width=\"558\" height=\"369\" srcset=\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/Capture.png 558w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/Capture-480x317.png 480w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/p>\n<p style=\"text-align: justify\">Di atas merupakan contoh dari beberapa <em>moodboard<\/em> yang bisa digunakan dalam membuat sebuah desain kemasan. Tema warna bisa dilihat dari mayoritas warna yang hadir pada gambar-gambar tersebut. Ada pula jenis <em>typeface<\/em>, <em>style<\/em>, dan perwakilan <em>image<\/em> konsumen dihadirkan untuk memperkuat konsep kemasan. Bentuk atau bahan kemasan bisa dicantumkan dalam <em>moodboard<\/em> tetapi bisa juga diletakan terpisah jika ingin ditambahkan keterangan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-7238\" src=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/capture2-640x399.png\" alt=\"\" width=\"640\" height=\"399\" srcset=\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/capture2-640x399.png 640w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/capture2-480x299.png 480w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/capture2-768x478.png 768w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/capture2-1024x638.png 1024w, https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/capture2.png 1196w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center\">Empat moodboard berbeda dari beberapa mahasiswa DKV 2022<br \/>\nSumber: pribadi<\/p>\n<p style=\"text-align: justify\">Sedangkan gambar-gambar di atas adalah beberapa karya yang dibuat oleh mahasiswa-mahasiswa DKV Binus Bandung angkatan 2022 dalam mata kuliah <em>Surface<\/em> <em>Packaging Design. Project <\/em>yang diberikan adalah<em> redesign packaging <\/em>UMKM. UMKM yang dipilih merupakan hasil pencarian mahasiswa. Setelah proses pencarian data dan analisis, mahasiswa menyajikan proses <em>brainstorming<\/em>, <em>mindmaping<\/em>, dan pembuatan <em>moodboard<\/em>. Terlihat <em>moodboard<\/em> tersebut mempunyai keanekaragaman karakter. Mulai dari klasik sampai <em>modern style<\/em>, dari yang berkesan anak-anak, remaja, sampai dengan dewasa.<em> Color scheme <\/em>yang disuguhkan berderet sehingga <em>tone<\/em> bisa terlihat jelas. Objek-objek yang akan dimasukan ke dalam kemasan dihadirkan dalam bentuk logo dan juga super grafis.<\/p>\n<p style=\"text-align: justify\"><em>Moodboard <\/em>bisa dipresentasikan dengan lebih menarik jika mengunakan bahan-bahan yang bertekstur misalnya kain, manik-manik dan lain sebagainya atau bisa juga dengan menggunakan penggayaan <em>cut and paste<\/em> yaitu menggunting dan menempelkan gambar pada papan\/<em>moodboard<\/em>. Apapun penggayaannya, adanya <em>moodboard<\/em> pada proses desain kemasan dapat mempermudah <em>audience<\/em> untuk memahami konsep\/jalan pikiran sang desainer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oleh Ratna Amalia Desain bukan hanya sebuah produk, tapi desain juga bisa didefinisikan sebagai proses. Agar konsumen dapat dipersuasi maka desainer harus menyiapkan serangkaian proses desain. Proses desain itu dimulai dari mencari data selengkap-lengkapnya, berdiskusi untuk mencari pendapat, melakukan brainstorming, membuat mindmap sebagai bagian pendalaman, dari mindmap bisa dipilih ke arah mana yang lebih cocok [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-7236","post","type-post","status-publish","format-standard","hentry","category-visual-communication-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moodboard Dalam Desain Kemasan | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"Moodboard merupakan salah satu elemen penting dalam dunia desain. Simak penjelasan pentingnya moodboard dalam desain kemasan di artikel berikut\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moodboard Dalam Desain Kemasan | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\" \/>\n<meta property=\"og:description\" content=\"Moodboard merupakan salah satu elemen penting dalam dunia desain. Simak penjelasan pentingnya moodboard dalam desain kemasan di artikel berikut\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T06:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-27T13:01:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/Capture.png\" \/>\n<meta name=\"author\" content=\"cmcbinus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cmcbinus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/\"},\"author\":{\"name\":\"cmcbinus\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c\"},\"headline\":\"Moodboard Dalam Desain Kemasan\",\"datePublished\":\"2020-07-29T06:22:50+00:00\",\"dateModified\":\"2021-01-27T13:01:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/\"},\"wordCount\":298,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/Capture.png\",\"articleSection\":[\"Visual Communication Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/\",\"url\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/\",\"name\":\"Moodboard Dalam Desain Kemasan | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/07\/moodboard-dalam-desain-kemasan\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2020\/07\/Capture.png\",\"datePublished\":\"2020-07-29T06:22:50+00:00\",\"dateModified\":\"2021-01-27T13:01:48+00:00\",\"description\":\"Moodboard merupakan salah satu elemen penting dalam dunia desain. 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