{"id":6807,"date":"2020-04-13T10:08:02","date_gmt":"2020-04-13T03:08:02","guid":{"rendered":"http:\/\/binus.ac.id\/bandung\/?p=6807"},"modified":"2021-01-27T20:29:21","modified_gmt":"2021-01-27T13:29:21","slug":"steps-in-marketing-research","status":"publish","type":"post","link":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/","title":{"rendered":"Steps in Marketing Research"},"content":{"rendered":"<p style=\"text-align: center\"><strong>Oleh : Angeline Theodora \u2013 2301851465<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>What is marketing research? But first we need to know, there were two term about it, there are market research vs marketing research. Well, market research is about the important information to identify and analyze the market need, market size, and competition. Whether marketing research is the systematic collection, analysis, and interpretation of data pertaining to the marketing conditions.<\/p>\n<p>Here were definitions from experts, \u201cThe systematic gathering, recording and analysis of data about problems relating to the marketing of goods and services\u201d \u2014The American Marketing Association.<br \/>\n\u201cThe systematic objective and exhaustive research for and study of the facts relevant to any problem in the field of marketing.\u201d \u2014Richard Crisp, Professor of Psychology at Durham University.<br \/>\nNow we could see the difference, our topic that we\u2019re going to discuss is marketing research. Why we need marketing research? How is marketing research work? What is the result from marketing research?<\/p>\n<p>Marketing research can become a tool to link us to customer. The reason is to find out the change in the consumer behaviour due to the change in the elements of the marketing mix (product, price, place, promotion). Also, is a tool to compete with our competitors that can provide our value or differentiation.<\/p>\n<p>Marketing research can be done by following some steps, the process might little complicated but here some explanation of them.<\/p>\n<p>Step 1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Define the problem<\/p>\n<ul>\n<li>Find out the problem for which the research is to be conducted<\/li>\n<\/ul>\n<p>Step 2\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Develop the research plan<\/p>\n<ul>\n<li>Gathering the information relevant to the research objective (Data Sources, Research Approaches, Sampling plan, Contact plan)<\/li>\n<\/ul>\n<p>Step 3\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Collect the information<\/p>\n<ul>\n<li>The researcher may through difficulty to collect all the information<\/li>\n<\/ul>\n<p>Step 4\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analyze the information<\/p>\n<ul>\n<li>Once collected, organize and do analysis with some techniques measurement<\/li>\n<\/ul>\n<p>Step 5\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present the findings<\/p>\n<ul>\n<li>After achieve the anlyzes, present to the top level management (CEO, director, etc)<\/li>\n<\/ul>\n<p>Step 6 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Make the decision<\/p>\n<ul>\n<li>The decision is up to the top\u2019s hand<\/li>\n<\/ul>\n<p>After through all the process, it wasn\u2019t wasting time if the result was disappointing, either the top management deny the analyses.\u00a0 It affects from objective points<\/p>\n<ul>\n<li>Reduce marketing cost<\/li>\n<\/ul>\n<p>As the consideration to manage the cost for advertise, selling, etc.<\/p>\n<ul>\n<li>Find out new markets for the product<\/li>\n<\/ul>\n<p>Such an amazing opportunity for the company, the example is increase the income.<\/p>\n<ul>\n<li>Know the market competition<\/li>\n<\/ul>\n<p>Make the more values and was positive to triggered the company to level up.<\/p>\n<ul>\n<li>Study external forces and their impact<\/li>\n<\/ul>\n<p>External forces may include conditions developing in foreign markets, government, policies and regulations.<\/p>\n<p>&nbsp;<\/p>\n<p>This marketing research gives impact to all industry, such as decision to manage the company system, their path to running the business, and level up the company value. The discussion still stick about how we do the business with the important techniques. Helps many business worker to start their own business. And nowadays, we could see business start in millennials generation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oleh : Angeline Theodora \u2013 2301851465 &nbsp; What is marketing research? But first we need to know, there were two term about it, there are market research vs marketing research. Well, market research is about the important information to identify and analyze the market need, market size, and competition. Whether marketing research is the systematic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-6807","post","type-post","status-publish","format-standard","hentry","category-creativepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steps in Marketing Research | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif<\/title>\n<meta name=\"description\" content=\"What is marketing research and how that&#039;s important for the business? Find out about marketing research in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steps in Marketing Research | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\" \/>\n<meta property=\"og:description\" content=\"What is marketing research and how that&#039;s important for the business? Find out about marketing research in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/\" \/>\n<meta property=\"og:site_name\" content=\"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T03:08:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-27T13:29:21+00:00\" \/>\n<meta name=\"author\" content=\"cmcbinus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cmcbinus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/\"},\"author\":{\"name\":\"cmcbinus\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c\"},\"headline\":\"Steps in Marketing Research\",\"datePublished\":\"2020-04-13T03:08:02+00:00\",\"dateModified\":\"2021-01-27T13:29:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\"},\"articleSection\":[\"Creativepreneurship\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/\",\"url\":\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/\",\"name\":\"Steps in Marketing Research | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\",\"isPartOf\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#website\"},\"datePublished\":\"2020-04-13T03:08:02+00:00\",\"dateModified\":\"2021-01-27T13:29:21+00:00\",\"description\":\"What is marketing research and how that's important for the business? Find out about marketing research in this article.\",\"breadcrumb\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/binus.ac.id\/bandung\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Steps in Marketing Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#website\",\"url\":\"https:\/\/binus.ac.id\/bandung\/\",\"name\":\"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif\",\"description\":\"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.\",\"publisher\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/binus.ac.id\/bandung\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#organization\",\"name\":\"BINUS UNIVERSITY\",\"url\":\"https:\/\/binus.ac.id\/bandung\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png\",\"contentUrl\":\"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png\",\"width\":140,\"height\":84,\"caption\":\"BINUS UNIVERSITY\"},\"image\":{\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c\",\"name\":\"cmcbinus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g\",\"caption\":\"cmcbinus\"},\"url\":\"https:\/\/binus.ac.id\/bandung\/author\/cmcbinus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Steps in Marketing Research | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","description":"What is marketing research and how that's important for the business? Find out about marketing research in this article.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/","og_locale":"en_US","og_type":"article","og_title":"Steps in Marketing Research | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","og_description":"What is marketing research and how that's important for the business? Find out about marketing research in this article.","og_url":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/","og_site_name":"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","article_published_time":"2020-04-13T03:08:02+00:00","article_modified_time":"2021-01-27T13:29:21+00:00","author":"cmcbinus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cmcbinus","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#article","isPartOf":{"@id":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/"},"author":{"name":"cmcbinus","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c"},"headline":"Steps in Marketing Research","datePublished":"2020-04-13T03:08:02+00:00","dateModified":"2021-01-27T13:29:21+00:00","mainEntityOfPage":{"@id":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/"},"wordCount":486,"commentCount":0,"publisher":{"@id":"https:\/\/binus.ac.id\/bandung\/#organization"},"articleSection":["Creativepreneurship"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/","url":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/","name":"Steps in Marketing Research | BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","isPartOf":{"@id":"https:\/\/binus.ac.id\/bandung\/#website"},"datePublished":"2020-04-13T03:08:02+00:00","dateModified":"2021-01-27T13:29:21+00:00","description":"What is marketing research and how that's important for the business? Find out about marketing research in this article.","breadcrumb":{"@id":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/binus.ac.id\/bandung\/2020\/04\/steps-in-marketing-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/binus.ac.id\/bandung\/"},{"@type":"ListItem","position":2,"name":"Steps in Marketing Research"}]},{"@type":"WebSite","@id":"https:\/\/binus.ac.id\/bandung\/#website","url":"https:\/\/binus.ac.id\/bandung\/","name":"BINUS UNIVERSITY BANDUNG - Kampus Teknologi Kreatif","description":"Binus kampus komunitas kreatif Bandung dengan visi membangun universitas yang berkelas dunia di tahun 2020 mendatang, sebagai langkah menuju visi tersebut, BINA NUSANTARA kampus komunitas kreatif mengambil suatu langkah mantap untuk membuka jaringan pendidikan di Kota Bandung.","publisher":{"@id":"https:\/\/binus.ac.id\/bandung\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/binus.ac.id\/bandung\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/binus.ac.id\/bandung\/#organization","name":"BINUS UNIVERSITY","url":"https:\/\/binus.ac.id\/bandung\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/","url":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png","contentUrl":"https:\/\/binus.ac.id\/bandung\/wp-content\/uploads\/2017\/11\/site-logo.png","width":140,"height":84,"caption":"BINUS UNIVERSITY"},"image":{"@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/f3d91be938f8fd4c72e0531c11adf26c","name":"cmcbinus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/binus.ac.id\/bandung\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d55450a51e075980932005cd0987c4324255b634bc10f6ee56068b92bba05b81?s=96&d=mm&r=g","caption":"cmcbinus"},"url":"https:\/\/binus.ac.id\/bandung\/author\/cmcbinus\/"}]}},"_links":{"self":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/6807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/comments?post=6807"}],"version-history":[{"count":1,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/6807\/revisions"}],"predecessor-version":[{"id":6809,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/posts\/6807\/revisions\/6809"}],"wp:attachment":[{"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/media?parent=6807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/categories?post=6807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/binus.ac.id\/bandung\/wp-json\/wp\/v2\/tags?post=6807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}